Take Belmark for a Test Drive
This three dimensional direct mail piece was developed to use as a sales tool to introduce Belmark to new, pre-qualified prospects and get a meeting. Each of the four Belmark branded objects represents one of their four key qualities and is tagged with obstacles businesses may be facing:
- Obstacle: Sluggish Turnover, Object: Stopwatch, Key Quality/Solution: Speed-to-Market
- Obstacle: Deadend Ideas, Object: Flashlight, Key Quality/Solution: Product Development
- Obstacle: Stalled Service, Object: Tire Pressure Gauge, Key Quality/Solution: Service Development
- Obstacle: Dull Finish, Object: Chamois, Key Quality/Solution: Quality Assurance
This piece had a 75% success rate in securing meetings.
Tags: Belmark, branded, sales tool, success rate, three dimensional direct mail
This entry was posted
on Wednesday, October 29th, 2008 at 3:01 pm and is filed under Element, Print Design, Three Dimensional.
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