Hoffman International Agency recently approached Element about redesigning their web site at www.hoffmanmodels.com.

With a talent base of thousands spread throughout the country, Hoffman and Element had a unique task in developing a system that would allow individuals to update their personal information to the site, submit new talent information, and be kept up-to-date on news and events important to them and their clients.

A custom content management system (CMS) was built to accommodate the effort, which allows Hoffman to add user accounts for talent. Individuals can add and edit specific details to their bios, and Hoffman administrators can add photos and detailed bio information. Design was kept dark, sleek and minimal in order to put emphasis on the talent, which gives all photos a “lightbox” effect. The site was built in standards-compliant XHTML styled with CSS, and features AJAX and Flash technologies to heighten the user experience and add an air of New York sophistication to a Midwest-based company.

Visit www.hoffmanmodels.com.

Tags: Interactive, launch, new work