Name: Eric Severstad
Title: Copywriter & Associate Creative Director

Professional Background:
Eric has a journalism degree with an advertising emphasis, and since college, he has achieved over two decades of experience in agencies throughout Central and Northeastern Wisconsin.  His professional interests include the written and spoken word, social media, the union of art and copy, and guerilla marketing.

Turn Ons:

• Sunsets
• Craft beer
• Sushi
• Disc golf
• Comic books
• Conditioner

Turn Offs:

• Typos
• Closed-mindedness
• Dishonesty
• The flu
• Six-month winters
• Homeless puppies

Quoting Eric, Quoting Someone Else:
“People don’t read ads. They don’t watch TV commercials. They read or watch what interests them. Sometimes it happens to be advertising.”—Stan Freberg

Favorite Brands:
Stone Brewing, Ben & Jerry’s and VW

Favorite Music:
The Cramps, Johnny Cash, The Jesus Lizard, Tom Waits, and anything on garagepunk.com

Favorite Music Video:
“Jaan Pehechaan Ho” by Mohammad Rafi.  Check it out!

Favorite Websites:
beernews.org
npr.org/music
thegoon.com
lebowskifest.com

Tags: Element, Getting to Know Element's Employees