Should Your Company be Blogging?
Sally Falkow is an acknowledged expert in Internet marketing strategy – blogs, RSS feeds, online news and
social media. She recently posted an article To Blog or not to Blog? That is the Question
According to the 2008 State of the Blogosphere from Technorati (the leading blog search engine), a little more than half of the companies in North America do not have a blog. So that means that just under half do, but you may ask-why are they spending their time blogging?
Why should blogging be a part of every business’s marketing or PR strategy?
Based on the Technorati statistics alone, Lynette at the MIndless Babble Blog says that:
- 46% of all bloggers are professional bloggers. This may mean that they’re writing a corporate blog, or simply writing about the industry that their company is in, while not necessarily mentioning their company at all.
- This equates to just over 84.5 million bloggers that are, in essence, business bloggers. If your company doesn’t have some kind of blog presence, that’s potentially 84.5 million businesses ahead of you when it comes to reaching your target audience.
- Online sales in 2007 totaled $260 billion. Blogs are known to increase awareness of new products and offers from companies. Less than half are utilizing this, which means that one out of two companies is losing a large part of $260 billion dollars of online income.
Of course not all of the 84.5 million businesses that are blogging are your competitors, but some of them probably are. Incorporating a blog and other social media outlets into your marketing strategy can increase your sales and brand awareness, if it is done right.
Tags: blogging, Element, Element News and Events
May 20th, 2009 at 12:11 pm
Of course increasing sales is always the overall objective of a standard marketing campaign, and should also be taken into consideration when using social media. Keep in mind though, interactions through a social media campaigns do not always result in direct sales, but there is a strong value because of the positive relationships that are created with your potential customers. Ultimately, using social media increases your brand awareness, which in turn generates more sales.