The Importance of an Agency Partnership (and When to Find a New One)

Having an agency partnership is invaluable. You might have an agency on retainer to manage all of your content marketing, or simply use an agency once a year to complete the only thing you don’t handle in house – the annual report.

Either way, you’re a winner! You understand that nobody has 32 hours in a day, and a good agency is a like a secret weapon in your back pocket.

Just like having a nanny who knows where everything is in your house, and is able to care for and know your children almost as well as you do, an agency partner understands your business, takes the time to learn and understand your business goals, and works hard to help you achieve them.

Is that what you’re getting from your agency partnership?

Continue reading The Importance of an Agency Partnership (and When to Find a New One)

Director of Business Development
Lisa Gaupp is Element's road warrior. She's a people person who brings proven tactics and a disciplined organized approach to the free spirited, thought-provoking mixing bowl that is an agency. Lisa and her husband are raising two boys in the Fox Valley, and she still has her Little Kickers championship soccer trophy from 2nd grade.