The Master Mixologist’s Guide to Inbound and Outbound Marketing

If the internet is that crowded downtown bar, the chatter that fills it is often about marketing best practices. Frequently, it’s dedicated to defining the difference between inbound and outbound efforts. This hubbub applies opposing descriptors to inbound and outbound: old vs. new, imminent vs. fading. Unlike other sources, we believe that both inbound and outbound marketing have a rightful place in effective strategy, with two caveats: they must be well-balanced, and work together toward your brand’s objectives.

In other words, inbound is gin and outbound is dry vermouth. Apart they’re fine, but when they’re shaken or stirred? You craft the perfect mix.

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Director of Digital Marketing
Officially, Derek is Element's Digital Marketing Director, specializing in search engine optimization, social media marketing, and website user experience design. However, outside the office, Derek cannot be pinned down to a single title, so let's go with "happy-hour-turned-late-nighter," "driveway fire-starter," "fins-up-Parrotheader," "world traveler," "Frisbee-throwing-dog-lover," and "up-to-the-minute digital dominator."

The Four Fundamentals of Media Relations

As the “middle man/woman” between clients and the media, the role of a PR team is to launch campaigns that help clients gain exposure and maintain a positive image with the public. But this can’t be done without solid media connections and impactful coverage. Here are the four fundamentals of media relations that help Element launch successful campaigns and elevate our clients.

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Director of Public Relations
A self-described chatterbox, it’s rumored that Tara was born with a phone in her hand. It was only natural that she ended up in the marketing communications industry. With more than 12 years of industry experience, Tara specializes in campaign strategy, planning, publicity, and content marketing. In addition to socializing with just about anyone, Tara enjoys running, yoga, and watching her beloved Wisconsin Badgers. She also appreciates the occasional quiet weekend at home cooking and relaxing with her husband Ryan and kids, Julia and Colin.

Is Your Website ADA Compliant?

We’ve all heard of the Americans with Disabilities Act (ADA). But what most people don’t know is that it applies to both in-person and online opportunities. Just like contractors need to consider ADA compliance when building a new facility, website developers need to consider it for website accessibility.

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Digital Marketing Specialist

Email Marketing: Can You Trust Best Practices?

There’s a lot of advice out there about email marketing, from myths and best practices to guidance from gurus and case studies with stats that will blow your mind. But is it all trustworthy?

If you’ve become frustrated with your company’s email marketing results, you may be relying too much on outdated, inaccurate, or anecdotal evidence. Here’s the truth about email marketing best practices and some honest advice about what matters most …  Continue reading Email Marketing: Can You Trust Best Practices?

Director of Digital Marketing
Officially, Derek is Element's Digital Marketing Director, specializing in search engine optimization, social media marketing, and website user experience design. However, outside the office, Derek cannot be pinned down to a single title, so let's go with "happy-hour-turned-late-nighter," "driveway fire-starter," "fins-up-Parrotheader," "world traveler," "Frisbee-throwing-dog-lover," and "up-to-the-minute digital dominator."

The Automation Advantage: Empower Your Email Marketing

What’s the highest-performing digital marketing channel? Is it Facebook? Twitter? LinkedIn? You may be surprised to know that yes, even in 2017, the tool that delivers the strongest return on investment for marketers is still email. With a median ROI of 122 percent, if done well it can be more effective per dollar for some organizations than other tactics.

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Content Marketing Analyst
Marcus Sanford has worked in marketing and communications for 17+ years, driving success for hundreds of clients in the financial services, small business, healthcare, manufacturing and non-profit/advocacy spaces.