If the internet is that crowded downtown bar, the chatter that fills it is often about marketing best practices. Frequently, it’s dedicated to defining the difference between inbound and outbound efforts. This hubbub applies opposing descriptors to inbound and outbound: old vs. new, imminent vs. fading. Unlike other sources, we believe that both inbound and outbound marketing have a rightful place in effective strategy, with two caveats: they must be well-balanced, and work together toward your brand’s objectives.
In other words, inbound is gin and outbound is dry vermouth. Apart they’re fine, but when they’re shaken or stirred? You craft the perfect mix.
Continue reading The Master Mixologist’s Guide to Inbound and Outbound Marketing
As the “middle man/woman” between clients and the media, the role of a PR team is to launch campaigns that help clients gain exposure and maintain a positive image with the public. But this can’t be done without solid media connections and impactful coverage. Here are the four fundamentals of media relations that help Element launch successful campaigns and elevate our clients.
Continue reading The Four Fundamentals of Media Relations
We’ve all heard of the Americans with Disabilities Act (ADA). But what most people don’t know is that it applies to both in-person and online opportunities. Just like contractors need to consider ADA compliance when building a new facility, website developers need to consider it for website accessibility.
Continue reading Is Your Website ADA Compliant?
There’s a lot of advice out there about email marketing, from myths and best practices to guidance from gurus and case studies with stats that will blow your mind. But is it all trustworthy?
If you’ve become frustrated with your company’s email marketing results, you may be relying too much on outdated, inaccurate, or anecdotal evidence. Here’s the truth about email marketing best practices and some honest advice about what matters most … Continue reading Email Marketing: Can You Trust Best Practices?
What’s the highest-performing digital marketing channel? Is it Facebook? Twitter? LinkedIn? You may be surprised to know that yes, even in 2017, the tool that delivers the strongest return on investment for marketers is still email. With a median ROI of 122 percent, if done well it can be more effective per dollar for some organizations than other tactics.
Continue reading The Automation Advantage: Empower Your Email Marketing
It’s that time of year again!
You’re probably thinking don’t remind me… I know the holidays are around the corner. But that’s not what I’m talking about.
You’ve put it off long enough and now you are left with no choice but to start planning your marketing efforts for next year!
If you’re like many marketers, at this time of year you are thinking about your budget: how much do I have left to spend, what can I still get done before the end of the year, the list goes on.
Adding the seemingly arduous task of planning on top of everything else can seem like your worst dream. It doesn’t have to be that way. There are the fundamentals to focus on as you prepare for the upcoming year that will make the entire process easier to manage.
Continue reading 6 Steps to Help You Make a Marketing Plan