Marcus Sanford, Element’s New Content Marketing Analyst, By the Numbers

Element has been producing a lot of content for clients lately. At last count, we’ve reached roughly two bazillion people with our digital marketing programs in the past year.

And, that’s why we’re excited to welcome Marcus Sanford to the team as our new Content Marketing Analyst. He’s charged with telling the story behind all the data produced by our campaigns, turning raw numbers into business insights, and creating a 360° look at our clients’ marketing efforts. He also crafts our Marketing Automation solutions and manages CRM integration.
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Get the Download on Element’s Newest Web Developer, Amanda Jackson

We are excited to welcome Amanda Jackson, Element’s newest web developer to the team. With a background in website design and development, Amanda works to improve the function of existing websites and researches new platforms and frameworks to give our clients the best interactive resources available.

We caught up with Amanda to learn about her love for website development, what it takes to learn a new platform, and just how her Neopets are doing!

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Emma Nelson Explains How to Get Into the Holiday Spirit

Feeling a little more “Bah-humbug” than Joy to the World right now? No worries, we’ve got just the person to help.

Emma Nelson joined Element this fall as a content marketing specialist, but she’s also our in-house expert on the holidays.

A native of Rhinelander, she recently moved back to Wisconsin from Colorado where she was working as a freelance writer for a variety of clients, from horse supplement makers and financial planners to magazines for baby boomers.

We quickly learned that Emma loves the holiday season, Christmastime in particular. So we thought it would be a great idea to let her cheer up the Grinches and Scrooges out there this time of year.

If the holidays feel like a drag and your life’s a little too hectic, Emma’s attitude will help you get some jingle back in your bells.

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We Put New PR Specialist, Chloe De Young, to the Test – Here’s What Happened

Public relations can be a tough gig. Your client’s image and reputation are put into your hands, and they expect you to deliver results when it comes to media coverage, public awareness, event planning, and crisis management.
chloe-marshmallowThat’s why it’s important to have people like Chloe De Young on your side.

Chloe is Element’s new public relations specialist, joining PR Director Tara Brzozowski in serving our clients’ needs on everything from press releases and media plans to featured articles and influencer outreach.

Previously, Chloe’s worked for a Fox Valley ad agency and as in-house marketing specialist for HJ Martin & Son. She also volunteers for House of Hope in Green Bay through Touchdowns for Hope.

Since starting at our agency this summer, she supported her team in the Element Games by stuffing marshmallows in her mouth at an incredible rate.

But beyond her résumé, how are we so sure Chloe is good at what she does?

We decided to put her to the test.

Continue reading We Put New PR Specialist, Chloe De Young, to the Test – Here’s What Happened

What Do Sonic the Hedgehog and Our New Web Developer Have in Common?

jess-brisson-sonic

Sonic is a blue, anthropomorphic hedgehog with super speed who is one of the most-recognizable video game characters of all time.

Jess Brisson is a thick-bearded, bespectacled web developer with a wife and two kids who just started working at Element.

Where do these two intersect? Let’s dive in and find out …

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Captured! Element Brings in Three New ‘Wanted’ Employees

Wanted employees hired at Element

Breaking news from the Northeast Wisconsin marketing industry … Element, an exceptional marketing and advertising agency in De Pere, recently hauled in three highly-sought-after new hires.

The suspects include a designer, a content creator, and an account executive.

“We’ve been searching all over for these characters,” said agency principal Lance Peroutka. “Now that they’re off the job market, the public can feel safe and sleep soundly once again.”

Here are all the details on the rap sheets for our three newest employees …

Continue reading Captured! Element Brings in Three New ‘Wanted’ Employees

Fresh Faces at Element: Welcome Jamie and Kasey to the Team

We’re growing fast at Element! There are a couple of new faces around here and we’re excited for you to meet them.

Jamie Weidman and Kasey Steinbrinck joined us in the midst of the holiday season. They’re already settled into their roles and getting stuff done.

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Element Welcomes Three New Team Members

While it’s crunch time for the Green Bay Packers – they need to cut down their roster by tomorrow – we keep adding new talent to our team!

And instead of the usual office icebreaker, we emailed them a quick BuzzFeed quiz on social media habits. It’s basic knowledge these quirky quizzes tell us everything we need to know about new employees so we couldn’t resist.

Element-Creative-Receptionist-Molly-WentworthMolly Wentworth
Title: Receptionist/Account Assistant
Specialties: Customer service, account management and photography
Background: Originally from the UP, Molly is a Grand Valley State University graduate with a B.A. in photography and advertising PR. Before Element, she worked as an assistant photographer and retoucher at Evenson Photography.

element-new-employee-buzzfeed-quiz Are you truly “The Private Introvert”?
I’d say this is pretty accurate… I have friends who are constantly glued to their phones while we’re out to dinner, and it drives me crazy! I like to enjoy experiences while they’re happening instead of posting about them. But I must admit, I do love a good throwback Thursday.

What’s the one thing you can’t help but share on social media?
Pictures of my dog, Harvey. He’s just too cute! I can’t avoid the temptation when he’s decked out in Green Bay Packers apparel or helping me decorate my house for Christmas. Everyone loves him and photos of his latest adventures!

Rachel MuellerElement-Creative-Content-Marketing-Specialist-Rachel-Mueller
Title: Content Marketing Specialist
Specialties: Content marketing strategy, editorial and digital content management, and public relations
Background: A Chilton native, Rachel graduated from nearby St. Norbert College with a B.A. in communication and media studies. Her love of her alma mater turned into working for their communications office in three different roles: web and design intern, communications assistant, and interim web and social media specialist, before coming to Element.
element-new-employee-rachel-muellerSo, do you consider yourself “The Accomplished Achiever”?
Yes and no. I do tend to put more thought into big life updates when I share them with the social media world, but if I think something is culturally relevant, newsworthy or funny, I don’t hesitate to post it.

What’s the most embarrassing thing you’ve done on Facebook?
I’m very cautious when posting on social media, especially Facebook because of older family members. But, the most embarrassing thing I’ve done is the time I posted a Facebook status as if I was writing on my friend’s wall. It was up for over two hours before I noticed. I’m still a little horrified thinking about it…

Element-Creative-Art-Director-Aaron-GraffAaron Graff
Title: Art Director
Specialties: Brand and marketing design for print and digital communications
Background: Aaron is an alum of UW-Oshkosh with a B.F.A. in graphic communication. He’s worked for more than 12 years in agencies throughout Northeast Wisconsin, before landing at Element.
element-new-employee-buzzfeed-quiz-aaron-graff

Did this BuzzFeed quiz get it right?
Yup, it’s got me pegged. I primarily use Instagram and post edited, curated photos, never in-the-moment. I’ll use Facebook for big life announcements, but that’s about it.

What’s your favorite Instagram account to follow?
I follow a lot of artists, designers and makers, but my favorite would have to be @malimish_airstream. He’s a web developer with a family of five who works remotely as they travel the country in an Airstream trailer. Great photos, great locations, great captions.

Their lifestyle is kind of a retirement goal for me.

We’re ecstatic to have Molly, Rachel and Aaron on our team, and hope you’ll drop by to say hello!

Don’t forget! For more behind-the-scenes updates from Element, make sure you like us on Facebook.