In the “good old days” of social media, it seemed so easy.
Your company could create a page on Facebook or a profile on Twitter and you had a digital megaphone to help you reach fans, followers, and potential customers anywhere in the world.
Times have changed.
There has been great moaning and gnashing of teeth over how difficult it’s become for companies to reach their fans on platforms like Facebook. Some businesses feel duped, like the victims of a bait-and-switch. They worked hard to build an audience, maybe they even paid to get people to “Like” their pages, but now their posts are only reaching a fraction of those people.
Should you pay for social media exposure? The short answer is “yes.”