Element recently welcomed graphic designer, Ava Gretzinger, to our growing team. Years of design experience in various industries have polished the Wisconsin native’s ability to deliver innovative designs that help our clients stand out amongst competitors.
We sat down with Ava to learn about her heart for art, shrinking bucket list, and upcoming trips on her 2015 Indian Vintage cycle!
What sparked your interest in graphic design?
I’ve always been inspired by and curious about creative processes … How did my favorite concert poster come to be? What is the story it tells? I want to be a part of that storytelling and help others communicate through design.
Now that it’s officially summer, what are some of your favorite ways to spend the warm season?
I enjoy just about any activity as long as I’m on the water. Wakeboarding, paddle boarding, canoeing, boating, etc. If I can have a shandy in my hand, that’s even better!
You have an enthusiasm for exploration. What would be the title of your Travel Channel reality show?
It would be called, Road Sweet Road. I would live out of my vintage Shasta camper while traveling around the country, stopping along the way for the tastiest grub and unusual vintage junk. Essentially, the show would be a mixture between Diners, Drive-ins and Dives and Antique Archaeology.
You’re an avid fan of fast bikes. What has been your favorite trek on two wheels thus far?
To date, my favorite motorcycle ride has been through Wildcat Mountain State Park in southwest Wisconsin. The scenery right along the Kickapoo River is breathtaking.
You’ve mentioned music is a big part of your life. What do you listen to when you need a boost in creativity?
Currently, Sturgill Simpson has been dominating my playlist. “Brace for Impact” will guarantee to have your feet tapping under your desk.
Word on the street is that you’ve got a bit of an adventurous soul. What’s left on your bucket list?
Too much! Next trip is to canoe the Apostle Islands this summer and camp on Madeline Island.
Last, but not least … if you could go BASE jumping with one person (living or dead), who would it be and why?
I’d choose to go with my mom, and I’d record it. She would be screaming the entire way down, which just might lead me to making millions once I upload it to YouTube.
We put Ava’s creativity to the test by having her design our Facebook cover photo for the month. Check out her creation and learn about the techniques she used in constructing this bold, textural masterpiece.
What was the inspiration behind your design?
I’ve always been fascinated with wood type prints and have taken a couple of classes at the Hamilton Wood Type Museum in Two Rivers to learn how to use the press. I like physically setting the type and playing around with the inks to create something unique.
Additionally, I drool over Hatch Show Prints. I love the music industry and the vintage posters Hatch Show has produced over the years. I was lucky enough to visit their museum in Nashville last fall and was able to add a Hatch Show print to my growing collection of concert posters.
How did you select the color scheme?
I wanted the design to feel warm and sunny, just like a Wisconsin summer!
What techniques did you use to create the image?
Since I couldn’t print a wood type poster on my own, the next best thing was to add some grunge textures and overlays.
What is your favorite part of being a graphic designer?
Being a graphic designer requires constant learning, which I love. Every day, I’m learning a new skill or technique to apply to a project and add to my toolbox.
Why do you like working at Element?
We’ve got such a great group of people here. Everyone is honest, positive, innovative, and hard-working. There’s no limit on creativity and certainly no “thinking inside the box” people here! Put simply, the culture of Element makes coming to work not feel like work.
We agree, Ava. Welcome aboard!