Element would like to give a big warm welcome to our newest graphic designer, Jenna Garvin! Jenna comes from an extensive design background, most recently working as an account manager for a social media agency in the Fox Valley. Prior to that, she was an in-house designer for Sendik’s Food Market, a Milwaukee-based grocery store chain.
One of the most common client concerns we get when launching a new content marketing program is, “How are you going to write for us? You don’t know anything about our industry.”
It’s a legitimate question to ask. They’re wondering if a copywriter, digital marketer, or maybe even a blogger who doesn’t work in your industry can really write complicated content and explain technical topics.
Doubting an advertising agency’s ability to represent the expertise of your company is understandable. However, when it’s done right, you’ll end up with relevant, highly-targeted content marketing campaigns that help you reach your business goals.
Here’s a look at how Element’s content marketing teams takes on the challenge.
As Element’s most notable décor item, I, the unofficial Element spokes-moose, hang out and watch the creative magic happen every day. At least I thought I was seeing it all. Turns out, part of the crew is now in Neenah at a second Element office, and they had quite a shindig last night.
The open house was enjoyed by clients, friends, and various Fox Valley community members. There was food, music, and an official toast by our Agency Director Lance Peroutka using Final Proof, Element’s very own craft beer! (If you haven’t heard about Final Proof, click here.)
I’m always up for a good party, but my question was, “Why a second office?” Simply put our De Pere office is maxed out. Plus, with so many clients in the Fox Valley, as well as employees living thereabouts, it made sense to grow further south.
The crew is loving downtown Neenah thus far, and friends are always welcome to visit 126-1/2 W. Wisconsin Avenue. Thank you to everyone who helped us celebrate. For those of you who couldn’t attend, here are some photos documenting the frolic and frenzy that took place.
Feeling a little more “Bah-humbug” than Joy to the World right now? No worries, we’ve got just the person to help.
Emma Nelson joined Element this fall as a content marketing specialist, but she’s also our in-house expert on the holidays.
A native of Rhinelander, she recently moved back to Wisconsin from Colorado where she was working as a freelance writer for a variety of clients, from horse supplement makers and financial planners to magazines for baby boomers.
We quickly learned that Emma loves the holiday season, Christmastime in particular. So we thought it would be a great idea to let her cheer up the Grinches and Scrooges out there this time of year.
If the holidays feel like a drag and your life’s a little too hectic, Emma’s attitude will help you get some jingle back in your bells.
‘Tis the season for third helpings of stuffing, heated political arguments with extended family, and early morning shopping deals that require a healthy dose of endurance and even more caffeine. It’s the most wonderful time of the year! So what will Element employees be doing when the clock strikes twelve on Black Friday?
It’s that time of year again!
You’re probably thinking don’t remind me… I know the holidays are around the corner. But that’s not what I’m talking about.
You’ve put it off long enough and now you are left with no choice but to start planning your marketing efforts for next year!
If you’re like many marketers, at this time of year you are thinking about your budget: how much do I have left to spend, what can I still get done before the end of the year, the list goes on.
Adding the seemingly arduous task of planning on top of everything else can seem like your worst dream. It doesn’t have to be that way. There are the fundamentals to focus on as you prepare for the upcoming year that will make the entire process easier to manage.
As this article is being written, we’re nearing the end of what can easily be called the craziest, most frustrating presidential election in recent U.S. history.
The Republican and Democratic party nominees are so unpopular, supporters spend most of their time talking about how terrible the opposition is while making excuses for the downfalls of their chosen candidate.
A lot of voters feel like they’re being forced to choose between the lesser of two evils. They have to vote for the person they dislike the least instead of someone they truly believe in.
The worst part is, it seems like no matter what the election results are, we’ll still end up with a mess.
Sometimes your options for marketing feel that way, too. However, when it comes to choosing how to reach your target audience, there is a very viable alternative.
Let’s take a look at the marketing candidates …
We’re on month No. 11 of the year 2016, and it’s time to dive inside the mind of another one of Element’s talented designers.
This time, we’re seeing the work of Art Director, Aaron Graff.
Creative people are rarely ever limited to one creative outlet, and Aaron is no exception. When he’s not skateboarding down the halls of our Neenah office to refill his coffee mug, or working on a project with his kids, you might catch Aaron making music.
That’s what inspired his design for this month’s Element Facebook cover image. Keep reading to take a look and find out more about Aaron’s creative process.
What does a blend of creative juices, fresh hops, and heart & soul taste like?
As a longtime supporter of Wisconsin’s craft beer industry, Element has always offered our clients fresh brew on tap as well as bottles from our well-stocked D.B.F. (Dedicated Beer Fridge). However, we’ve now upped our “beer geek” cred a few levels higher—we brewed a unique Element beer!
Final Proof is Element’s statement beverage; an experimental beer that uses uncommon ingredients to match how we push limits to help our clients succeed. Never known as an agency to create something expected, we envisioned a beer with lemongrass, ginger, and fresh hops grown on Element’s back deck.
Element is excited to welcome Account Strategist Mike Dockum to the team. From a marketing firm to a video production company,
Mike has held a variety of positions in an array of industries. Now, as Element’s own marketing “medicine man”, Mike demonstrates his skills to quickly identify the root cause of acute and chronic maladies experienced by the brands our company serves, and proposes appropriate remedies based on his diagnosis.
We sat down with Mike to learn more about his unique skill set, sense of humor, and just what makes a magnificent IPA.