If you follow us on social media, you may have noticed our Facebook page just got a whole lot wittier. That’s because we recently hired Shelby Bake to join Element as the agency’s own social media specialist.
Everyone in your company wants to get something different out of content creation.
- SEO specialist: Better rankings, backlinks, and more traffic.
- Social media marketer: More likes, shares, and comments.
- Public relations director: Lots of press coverage and brand awareness.
- Sales reps: More qualified leads with contact information.
- The boss: Just wants to know how it’s going to affect the bottom line.
Meantime, the content marketer wishes she could just sit back at her computer and create cool stuff instead of worrying so much about trying to make everyone happy.
First, let’s get one thing straight. You should be creating content for your target audience, not for the people on your marketing team. However, there are still decisions to make concerning what kind of content you should develop.
So, does the best content marketing educate people who have questions, entertain an audience, or sell products and services to prospects? The answer … is yes.
If you’ve called our Neenah office recently, you may have heard a new voice on the other end. That’s because we recently welcomed account coordinator, Kayla Marcoe, to our growing company. Kayla, a recent graduate of UW-Madison, has been learning the ropes of advertising firsthand by working alongside the agency’s administrative, account management, and public relations teams.
Did we hook you with that title? If so, we’re using the famous post-viral video Chewbacca Mom (also known as Candace Payne) as an expression of everything that works for live video, even for businesses. In her now famous four minutes of giggling, Candace accomplishes four essential things that can translate directly from consumer video to branded marketing message.
Candace Payne in all her Wookiee-clad glory (via Jon Deak)
Above: My cousin Elkhart, basking in sunshine on St. Croix, Virgin Islands. Follow him: @themeaderingmoose.
“Spring” in Wisconsin, am I right? The long winter and at-times frigid spring have taken a toll on the Element office, and we’re itching to travel to sunnier pastures.
We’re short on frequent-flyer miles, so we’re taking a trip to exotic locales via some awesome Instagram accounts! Destination Instagram accounts are the digital equivalent of a hot mug of Canuck’s Cocoa (patent pending) on a chilly spring day. So, the next time you’re down with a bout of cabin fever, cozy up to these accounts:
We get it. We have a great job here at Element. It’s exciting to deliver content marketing and marketing automation platforms for our clients, delivering results for them and, yes, “playing” online all day. It can be tempting to dive right in with us, helping to choose the many products and services that we use to deliver our digital marketing programs. Frankly, we love it that our customers are so invested in partnering with us.
There’s a lot of advice out there about email marketing, from myths and best practices to guidance from gurus and case studies with stats that will blow your mind. But is it all trustworthy?
If you’ve become frustrated with your company’s email marketing results, you may be relying too much on outdated, inaccurate, or anecdotal evidence. Here’s the truth about email marketing best practices and some honest advice about what matters most … Continue reading Email Marketing: Can You Trust Best Practices?
Element has been producing a lot of content for clients lately. At last count, we’ve reached roughly two bazillion people with our digital marketing programs in the past year.
And, that’s why we’re excited to welcome Marcus Sanford to the team as our new Content Marketing Analyst. He’s charged with telling the story behind all the data produced by our campaigns, turning raw numbers into business insights, and creating a 360° look at our clients’ marketing efforts. He also crafts our Marketing Automation solutions and manages CRM integration.
Continue reading Marcus Sanford, Element’s New Content Marketing Analyst, By the Numbers
What’s the highest-performing digital marketing channel? Is it Facebook? Twitter? LinkedIn? You may be surprised to know that yes, even in 2017, the tool that delivers the strongest return on investment for marketers is still email. With a median ROI of 122 percent, if done well it can be more effective per dollar for some organizations than other tactics.
Growing up in Oklahoma, we had a common saying: “I’m fixin’ to get ready.” In other words, I’ve got somewhere to go or something to do, but not quite yet – so in the meantime I’m doing something else, which may or may not have anything to do with what I’m doing later. The buying cycle for your customers is a lot like that today, too.
According to SiriusDecisions, as much as 70 percent of the buyer’s journey is complete before they reach out to sales. So, a lot of your future customers are fixin’ to get ready – but how would you know, unless they call or email you every time they’ve made progress towards making a purchase. The more complex the purchase is, and the longer the sales cycle, the worse this situation gets for sales and marketing departments. Sales may spend time calling a visitor over and over who filled out a form on your site. If the visitor is only in the initial research stage of their buying process, it’s a waste of time for your sales teams, and irritates potential customers. Continue reading The Automation Advantage: Is Your Marketing Working For You 24/7?