Social media combines the effectiveness of word of mouth marketing with the limitless power of the Internet. Fostering word of mouth with social media can help market to prospective customers, building strong customer relationships along the way. B2B social media also improves search engine ranking, assists in generating sales leads, helps identify company issues early on, and develops brand awareness.

Last night marked the 39th Annual Downtown Appleton Christmas Parade and Element’s own Kelly Lemmer had the privilege of getting up-close and personal with Santa Claus.

The Northeast Youth Livestock Show will take place this year at the Brown County Fairgrounds Sept. 12–14.

While educating Wisconsin’s youth on how to responsibly raise a market-ready animal, the show instills important life and business values, along with providing the community with fresh cuts of meat at a great price.

As an effort to promote a healthy lifestyle within it employees, Element has recently created the Bike Everyday with Element Routine (BEER), which is an after work bicycling program. The group meets weekdays from 5:00 p.m. to 7:00 p.m. and typically covers about six miles each day. Please contact Element if you would like to join this program, and we can arrange to pick you up along the way.

Be a Social Media Rockstar Twitter session, featuring Element’s Kiar Olson.

Here’s your chance to elbow your way to center stage. Join the Green Bay Area Chamber of Commerce for “Be A Social Media Rock Star.” You bring your laptop and a blank slate. They’ll provide a hands-on approach to setting up and using social media to enhance your brand.

Social media allows your company to increase its brand visibility, customer loyalty, and ultimately increase its sales because your target audience is given the opportunity to hear, see, and experience your brand in an unobtrusive environment.

A vital part of our agency has been gone for sometime now. Project Manager Sue Barrett decided that a week vacation was necessary in order to keep her sanity. As she continues to float down the Mississippi River sipping her cocktails, the invoices have piled high, new jobs have been put on hold, payroll delayed, and the flowers…well, they’re practically dead.

Some people really like their jobs. They get up each day looking forward to mingling with co-workers, tapping the free water from the kitchen cooler, and really making a difference. And then there are those who take their love for their work a little too far.

As of 6:31 p.m. on Thursday, July 2, Brown has officially joined Facebook. This of course is after the other 200 million active users decided to do it.