Your walls are talking. What do they say about you?

It’s laughable to imagine a company verbalizing a message like the one pictured above. Yet hundreds of businesses are making that very statement right this moment, without a single word. The source of the slander? Their working environments.

Continue reading Your walls are talking. What do they say about you?

Mike Dockum is an Account Strategist with a passion for bringing the left and right brain together to form creative ideas that make logical sense. He has more than 15 years’ experience conducting market research, developing marketing plans, and creating integrated campaigns. A reformed Illinoisan who never even learned how to correctly pronounce “Illinoisan,” Mike and his family now make their home in Wrightstown.

Element Designer Series: Q&A with Art Director Aaron Graff

We’re on month No. 11 of the year 2016, and it’s time to dive inside the mind of another one of Element’s talented designers.

This time, we’re seeing the work of Art Director, Aaron Graff.

Creative people are rarely ever limited to one creative outlet, and Aaron is no exception. When he’s not skateboarding down the halls of our Neenah office to refill his coffee mug, or working on a project with his kids, you might catch Aaron making music.

That’s what inspired his design for this month’s Element Facebook cover image. Keep reading to take a look and find out more about Aaron’s creative process.

Continue reading Element Designer Series: Q&A with Art Director Aaron Graff

Element Designer Series: Q&A with Director of Publications Ann Behling

2016 keeps moving along, and signs of the fall season are everywhere you look, from autumn leaves and pumpkin everything to Halloween costumes and apple picking.

Each month, one of our talented designers creates a new Facebook cover image and answers a few questions for our blog. Our latest Designer Series subject is Element’s Director of Publications, Ann Behling.

Ann has worked at Element longer than the vast majority of us. In fact, she started here in 2003, just a few months before the ad agency switched from River North Communications to Element Creative.

(Get more fun facts about Element here on our blog)

Ann is a big fan of this time of year, so she seized the opportunity to design a seasonally themed Facebook cover image!

Continue reading Element Designer Series: Q&A with Director of Publications Ann Behling

Element Designer Series: Q&A with Creative Director Mike Tessmer

For the month of September, our Designer Series brings us the “leader of the pack,” Mike Tessmer.

Mike is Element’s Creative Director. As an experienced art director, he works closely with the design team and helps conceptualize many of the amazing ideas we bring to life for our clients.

mike tessmer
Mike Tessmer

As you’ll learn, Mr. Tessmer is also a car guy. He drives a Prius to work because he needs to get good gas mileage due to a long commute, but he’s a fan of fuel-guzzling machines of all shapes and sizes.

For last year’s Element Holiday Gift Guide, Mike even suggested high performance motor oil as an ideal present.

(Word to the wise, this is probably not a good choice for wives and girlfriends.)

Mike’s September cover image for Element’s Facebook page also has an automotive theme.

Start your engines, and get ready to find out a little about Mike Tessmer’s creative process!

Continue reading Element Designer Series: Q&A with Creative Director Mike Tessmer

Element Designer Series: Q&A with Lori Schwartz

The calendar page has flipped to August, and we’ve flipped our Facebook cover image over to a new design from one of Element’s talented artists.

Every month, we’re featuring a new image that our graphic designers and art directors create. Then we dive inside their heads for a Q&A session to find out where they get their ideas and how their creative process works.

For August, we have a hand-drawn design from Senior Graphic Designer Lori Schwartz. She also has a new responsibility at our agency – picking out the bottles of craft brew that fill the Element beer fridge!

Lori doodled this drawing, and doodling is actually one of the 12 creativity hacks we talk about on our blog. But, Lori used a special doodling technique. Keep reading to learn more …

Continue reading Element Designer Series: Q&A with Lori Schwartz

Element Designer Series: Q&A with Shawn Williams

Would you say the moose is something like the camel of North America?

Take a look at our latest Facebook cover image and you’ll see why we ask.

It’s our second month featuring the work of Element designers on our Facebook page and digging into their creative process here on our blog.

For July, we’re featuring a design from Art Director, Shawn Williams.

Continue reading Element Designer Series: Q&A with Shawn Williams

Element Designer Series: Q&A with Joel Haase

Welcome to the first installment of a new series on the Element blog we’re calling the Element Designer Series. Find out more about Element’s talented graphic artists and illustrators who help create campaigns and bring ideas to life.

Over the next six months, we are giving each member of the art department a special mission: Design an original cover image for the Element Facebook page!

It’s a chance for them to have a little fun using their imaginations to make something that’s completely their own. Then we’ll ask each of them a few questions about their idea and their creative process.

First up, it’s Art Director and Designer, Joel Haase. He combined two recognizable pieces of Element’s agency culture to make a custom illustration that includes photography and tells a story about our mascot and unofficial spokesmoose, Canuck.

Check out Joel’s design for the month of June and find out what he has to say about it …

Continue reading Element Designer Series: Q&A with Joel Haase

AutoType – What do Cars and Typefaces Have in Common?

Years ago, a friend of mine said she didn’t understand people’s fascination with cars. She thought they all looked the same.

I explained that it’s all about the lines, the proportions, and the subtle differences that can make or break a car’s aesthetic. I then realized that the same can be said for typefaces.

With that in mind, I wrote what I’m calling “AutoType.”

Continue reading AutoType – What do Cars and Typefaces Have in Common?

Art Director
Aaron Graff has more than a decade of experience in graphic design and illustration. He's a UW Oshkosh graduate who loves Wisconsin so much he left behind a gig on the West Coast to come back and work at Element. Aaron and his wife are homeschooling their four children. The family is a big fan of board games. They've even designed their own!

Element’s 2016 Design Trend Report

While looking at your latest marketing execution, the last thing you want a customer to think is, “Eeew, that’s so 2015.” Or worse, “So 2005!” Let’s identify trends in the design world to keep on our radar as we build out new projects this year.

Some of these trends are carryovers from previous years because they are still incredibly relevant, and some definitely have that new trend smell.

Let’s dig in.

Continue reading Element’s 2016 Design Trend Report

Art Director
Aaron Graff has more than a decade of experience in graphic design and illustration. He's a UW Oshkosh graduate who loves Wisconsin so much he left behind a gig on the West Coast to come back and work at Element. Aaron and his wife are homeschooling their four children. The family is a big fan of board games. They've even designed their own!