7 Steps to Becoming the Chewbacca Mom of Social Media Live Video

Did we hook you with that title? If so, we’re using the famous post-viral video Chewbacca Mom (also known as Candace Payne) as an expression of everything that works for live video, even for businesses. In her now famous four minutes of giggling, Candace accomplishes four essential things that can translate directly from consumer video to branded marketing message.


Candace Payne in all her Wookiee-clad glory (via Jon Deak)

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Social Media Specialist
Shelby Bake is a social media copywriter with a background in web writing, email marketing, and digital content strategy. She has worked with clients in various industries, including insurance, health, and food.