Public Relations Strategist

Public Relations Strategist

Public Relations Strategist

The public relations strategist is responsible for the overall strategy and tactical execution for assigned clients. You’ll be expected to become fully familiar with products, markets, and media in which assigned clients operate in order to efficiently, effectively deal with clients’ public relations needs.

 Responsibilities:

  • Prepare public relations plans and strategies based on client goals and objectives.
  • Research and maintain client media contact lists. Perform ongoing media relations activities to maximize earned media opportunities for clients.
  • Coordinate media interviews for assigned clients and provide media training as necessary.
  • Write a wide-range of PR copy including press releases, media alerts, story pitches, and client talking points.
  • Read industry news and trends for assigned clients and use this information to create new PR opportunities.
  • Prepare project briefs and work with agency content writers to produce PR articles and with the creative department to produce art and photography to support the story.
  • Work with the social media team to maximize PR opportunities for assigned clients. Prepare client meeting agendas, project status reports, and quarterly analysis reports.
  • Regularly brief the account team on the status of PR project activities.
  • Plan special events such as grand openings, anniversary celebrations, and product launches.
  • Represent the agency at industry functions and promote the agency at every opportunity.

Qualifications:

  • More than 5 years of experience in public relations or strategic communications
  • Client relations experience is required.
  • Media relations experience is required
  • Experience with CisionPoint is a plus
  • Excellent verbal, written, and presentation skills.
  • Proficient knowledge of public relations practices, tactics, and strategies.
  • Be highly organized and capable of working in a deadline-driven environment.

Personality Trait Must-Haves:

  • A Strategic DriveThe ability to look at the big picture and prepare a comprehensive plan to help the client achieve their business goals.
  • An Investigative Spirit – A nose for consumer trends and newsworthy stories.
  • Persuasive ProwessThe ability to sell an idea to a wider audience.
  • A Relationship BuilderThe ability to cultivate new connections and form meaningful and mutually beneficial relationships.
  • Tenacity The can-do attitude to achieve success, no matter what obstacles are in your way.

Ready to join the team?  Submit your cover letter, resume and salary requirements to the attention of Jen Hazaert, Human Resources Director at jen@goelement.com.

Element is an equal opportunity employer.