Writing is something many can do, but some do it better. When it comes to creating content, describing details, and communicating concepts, it takes real skills (and often coffee) to effectively translate an idea to a screen, script, or anywhere else it appears. Whether a concise statement or a longform story, good writing helps people understand and experience something through the words it uses.
Here at Element, writing is involved in most of the work we do, from websites, to social content, to video scripts, to PR, and more. Solid writing skills founded on failsafe strategy is essential, as our work interconnects throughout the life of each campaign. In that sense, our writers guide people through ideas, inspiring them with possibilities.
Today, we’d like to introduce you to our new guide (aka content creator), Nichole Rued. Nichole writes and edits everything from ad copy to video scripts to PR articles to slideshows, and usually sports a cool t-shirt while doing it. Having spent time teaching writing at UW-Green Bay, Nichole has the perfect balance of creativity, style, and know-how that brings impact to the content we produce for our clients. Let’s learn more about what makes her tick.
QUESTION: WHAT ARE YOU CURRENTLY READING OUTSIDE OF WORK?
Nichole: Too many books! I used to be the person to read one at a time, cover to cover. Now, I read several books at the same time and choose what I’m going to read based on what I need: entertainment, writing inspiration, something to analyze, or good, old-fashioned learning.
Q: WHAT’S BEEN THE MOST SURPRISING THING YOU’VE LEARNED AT ELEMENT SO FAR?
N: Tough question. It sounds cliché, but I learn surprising things every day. I’ve learned everything from exactly how much I can do under a tight deadline to the amount of water used to clean meat carcasses (it’s up to 350 gallons per minute, in case you were wondering).
Q: HOW DID YOU DECIDE YOU WANTED TO BE A COPYWRITER?
N: It was a long road! I knew I wanted to be a writer back in my undergraduate days at UW-Green Bay, where I was initially a social work major. I took a creative writing course, and it completely changed what I wanted to do, so I went on to graduate school for English at Bowling Green State University in Ohio.
After receiving my M.A., I had some short gigs in marketing and eventually ended up teaching writing and literature back at UW-Green Bay (see, everything comes full circle!). I didn’t get to do much writing in that role (though I did quite a lot of editing—over 10,000 papers, to be exact). I started freelance writing and found that at Element, I’d have the opportunity to exercise all the skills I have and do everything I love—whether writing, editing, researching, or presenting—rather than just one of them.
Long story short: I knew I wanted to be a copywriter when I started writing at Element.
Q: THEY SAY EVERYBODY’S WORKING FOR THE WEEKEND. WHAT’S THE BEST THING ABOUT YOURS?
N: Writing for myself! I love that I get to write as my job—it’s a dream. But, having the weekend is nice because I don’t always have the brainpower to work on my own projects after work, and I have a lot of projects going. Most notably, writing under my top-secret pen name on Medium.com, plunking away at a book project or academic articles, and working on a literary journal that I started with a fellow English graduate.
I also love that I have more time to spend with my pets and read, and in the summer, I take motorcycle trips. I think that about covers it.
Q: WHAT IS YOUR FAVORITE T-SHIRT?
N: Ha! So many favorites. I am partial to t-shirts with literary puns or cat shirts. I think this one with the cat band, Hiss, is my current fav.
We’re lucky to be able to feature Nichole’s writing as part of our offering. Her warm personality, sense of style, and love of animals makes it seem like she’s been part of the team all along.