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Mike Dockum, Element’s New Marketing Medicine Man

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Element is excited to welcome Account Strategist Mike Dockum to the team. From a marketing firm to a video production company,

Mike has held a variety of positions in an array of industries. Now, as Element’s own marketing “medicine man”, Mike demonstrates his skills to quickly identify the root cause of acute and chronic maladies experienced by the brands our company serves, and proposes appropriate remedies based on his diagnosis.

We sat down with Mike to learn more about his unique skill set, sense of humor, and just what makes a magnificent IPA.

First things first, are you a Wisconsin native?

M: I’m not a Wisconsin native, but I’m a longtime honorary citizen by virtue of marriage and my love for beer, cheese, beer cheese, all manner of cased meats, and outdoor recreation. Sadly, I can never be a full-blooded Wisconsinite because of my undying loyalty to Chicago sports teams.

Mike helps Former Chicago Bear, Julius Peppers, finish his lunch at the 2016 Green Bay Packers Welcome Back Luncheon.
Mike helps Former Chicago Bear turned Packer, Julius Peppers, finish his meal at the 2016 Green Bay Packers Welcome Back Luncheon.

What does your professional portfolio look like?

M: My professional portfolio is loaded with before & after case studies that showcase my ability to align brands and message strategies to the expectations of diverse target audiences. It’s cooler than it sounds.

How did your experience prepare you for your role at Element?

M: I was a Senior Strategist for a marketing agency that was a small but crucial cog of an 800-person professional services machine. Before that, I was an Account Executive at a boutique agency that may as well have called itself Titanic Marketing, because I realized pretty early into my voyage that it was doomed from the start! At the previous stop, I was Director of Business Development for a video production company, where I found I also had appreciable skills as a scriptwriter and a producer. And somewhere way back a long time ago, I cut my teeth in the industry heading up Sales & Marketing for a privately-held manufacturing company.

If you had to give up one of the five senses, which would it be?

M: I’d be equally remiss to part with any of my senses, but I’d miss my sense of humor the most. Without it, I would never have stood a chance convincing my wife to date me. If I had to choose one to give up, I’d choose sight. My grandmother was blinded by an accident at age 3 and led the most incredible life in spite of the challenges she faced. She was such an inspiration that she could convince anyone that life without eyes could still be pretty sweet.

Favorite beverage and why?

M: If you have it on tap, I’ll take a Velveteen Habit from Ale Asylum. Citra and Cascade hops flirt playfully with a malty backbone, resulting in a carbonated concoction that goes down smooth and seduces you with a savor sip after sip of 7% ABV splendor.

Lastly, if you had to select just 5 words, how would you describe yourself?

M: Incredibly gifted, yet astoundingly humble.

We agree, Mike. Welcome aboard!

Find out more about Mike and other Element team members when you check out our Culture Page.

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