When it comes to grasping the nuances of public relations, some people need to study for semesters or spend years developing their skillset. Others just seem to be born to it.
Experienced beyond her years, Katie Biersach (beer-sach) brings serious PR-related chops to the Element team. PRSSA president at UW Oshkosh and internships at a California-based firm as well as the Milwaukee Bucks’ affiliate team, the Wisconsin Herd, have elevated Katie’s game beyond that of any ordinary PR rookie.
You’ll find her at the front desk of Element’s Neenah office always flashing a smile and sharing welcoming words. Let’s find out more about Katie.
Q: Public relations is known as a pressure-packed profession. What made you want to dive into constantly turbulent waters?
K: In a weird way, I enjoy the pressure of the industry because it keeps things interesting and, for me, it keeps me on my toes. I love that there’s always something new to learn and how even the tiniest victories can make me feel like I just climbed Mount Everest; however, my favorite thing about public relations is that it encompasses this package of media relations, writing, speaking, creativity, branding, and more. I’m excited to see what lies ahead in my public relations journey!
Q: How do you see public relations fitting into modern day’s marketing focus on content distribution?
K: The industry is shifting to a huge focus on the digital landscape and, with this, PR professionals can support marketing plans by seeking opportunities to amplify content digitally through reputable online sources. By placing content on trustworthy outside sites, we can work to drive readers back to owned content. Overall, PR is the strong earned opportunity arm of the marketing mix with numerous ways to be creative with content distribution.
Q: What was your first PR success story?
K: Oh boy, this is a tough question. The biggest one that comes to mind was from my senior year of college working on the Public Relations Student Society of America Bateman Case Study Competition where myself and four other students executed a full PR campaign—from research to evaluation. Our campaign was a success, and we helped bring awareness to childhood cancer in our community. We even had a local TV station cover our event. Though we didn’t place, our campaign received honorable mention!
Q: Comic-Con International: San Diego is every entertainment culture geek’s mecca. What do you remember most about that magical experience?
K: Comic-Con was AMAZING. I’m such an entertainment nerd that I had to jump on the opportunity to attend while I was in San Diego. The most magical experience I had there was going through the Stranger Things exhibition, which was right outside the convention center. I was transported to Hawkins, Indiana, through set ups from the show, such as the creepy Christmas lights alphabet on the wall, props, and tons of freebies. My favorite freebie was the Funko keychain of Barb. I could’ve chosen Will, but you know, #JusticeForBarb.
Q: At Element, we appreciate a cold one on occasion. Since the first half of your last name means “beer” in German, what’s your current favorite sudsy beverage?
K: To be honest, I’m still slowly working my way into the world of beer. So, right now, I don’t have a favorite beer, but I enjoy most light beers. Feel free to recommend any to me!
Katie, we’re so happy to have you on board. We know you’ll be a great fit, as you’ve already proven to be. Keep up the good work and enthusiasm!