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Problem-Solve with Element’s Newest Account Executive

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Unofficial Element Spokes-Moose

We recently added account executive Liz Rasmussen to our talented account services team. Not only does she bring a love for cheese, golden retrievers, and endless adventure, she also packs a mountain of experience into her 5’4” frame.

Liz comes from Fallon, a Minneapolis-based agency that represents various national clients. After spending more than nine years working on campaigns for clients such as H&R Block and Cadillac, Liz brings a fresh perspective on what it takes to spice up a strategy or rock a content marketing plan. Let’s get to know her a little better.

Q: What are the top three tips/rules that you abide by as an account executive?

L: Know your audience. Everything we do as marketers will only work if we know who we’re talking to.

Make it better before you make it easy. The easiest and quickest solutions aren’t always the best ones; pause to find the opportunity.

Tasks without context are just tasks. Every project, no matter the size, should be working towards a greater goal for our clients. Make sure that goal is well defined.

Q: What’s your favorite part about being an account executive?

L: I’m a solutions-oriented person, and creative problem-solving is one of the things I enjoy most about my job. I believe that “boring” categories are only boring if you allow them to be. It doesn’t have to just be another print ad, or banner, or social video — it can be something greater, and it’s my job as the account executive to recognize that.

Q: Alright, let’s have some fun now. As a native Minnesotan, what are you enjoying most about Wisconsin?

L: People in Minnesota are often described as “Minnesota-Nice.” It’s the type of overwhelming kindness that some people find sickening, but that I personally adore. Well, Wisconsin takes that to a new level. The people here go out of their way to lend a hand (or a beer) every chance they get, and it’s really helped make this place feel like home.

Q: Give it to us straight – are the winters worse here or in Minnesota?

L: Minnesota and Wisconsin winters are more or less the same. It gets really cold really fast and then “unseasonably warm,” and then it snows again and everyone forgets how to drive for a few days. This cycle repeats itself between three and five times until early April.

Q: What is your favorite adventure that you’ve been on?

L: My husband and I visited Banff National Park in Canada for our honeymoon. On that trip, we hiked four hours through the Canadian backcountry to stay at a remote lodge with no electricity or running water. It was the most beautiful place I’ve ever seen, and we plan to go back for our 20-year anniversary one day.

Q: If you could have any exotic animal as a pet, what would it be?

L: Yikes … golden retrievers are about as exotic as I get. I suppose I would have to say a spider monkey, but only because he could help me reach the champagne glasses without having to use a stool.

Well, Liz, we think a spider monkey would be an adventurous pet. Just make sure you keep your office door closed when you bring him to work. Welcome aboard!

Our account services team knows their stuff. We have experience in a multitude of industries, from international B2C and CPG accounts to local B2B companies, and many in between. Need help taking on your competition? Contact us today.