student shadows element

As part of Element’s continued effort to encourage young professional growth within Northeast Wisconsin, we recently opened our doors to a motivated scholar wanting to learn more about us and how an advertising agency works.

It was our pleasure to meet Tara Lovdahl, an art and English double major at St. Norbert College. Tara is a movie critic, competitive board game player, and freestyle dancer. She doesn’t have a favorite color. “I don’t discriminate,” she said.

Tara came to Element in hopes of gaining a better understanding of how an agency works, along with getting some advice from our experienced staff on what it’s like to be part of the professional world.

After introductions and a tour, we put Tara to work with our copywriter, Eric. “Since Tara’s double-major gives her a unique skill set, I was able to put her writing and concepting skills to the test using some real-life examples. Tara showed insight and abilities beyond what I expected.”

Before visiting Element, Tara had a Mad Men-like impression of ad agencies; a smoky collection of offices filled with suited, scotch-drinking men.  Fortunately (we think), we demystified her stereotype and were able to show her Element’s uncommon personality.

“As an English major, I like to think of things in terms of stories; hearing everyone’s unique professional experience in the creative field was helpful for me as I approach my own journey into a career.” She says she enjoyed getting a better idea of the ad agency’s process along with getting to know Element’s unique culture. “It was also nice being recognized as an improvisational performer from Comedy City, which might make me a J-list celebrity.”

It was a pleasure to meet Tara and have her job shadow at Element. If you or anyone you know is interested in getting to know more about Element, please contact us. We’d love to meet you!