What’s Inside Kasey’s Head?

Our content marketing strategist, Kasey, has quite the way with words … that’s why we recently promoted him to director of content marketing! That’s a pretty big deal if you ask us.

A director of content marketing’s brain can sometimes be an … interesting place. To find out what type of language bounces around inside Kasey’s brain, we had him play a little game we like to call “What’s Inside Kasey’s Head?” (better known as word association).

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The Unofficial Element Spokes-Moose
Canuck is a surprisingly intelligent and humorous character that could talk your ear off. He loves life, learning new things and, most of all, sharing new insight with people. He’s adjusted well since emigrating to the U.S. from Canada and settling down at Element. In fact, he’s taken strongly to blogging about marketing, branding, social media, and the Element office happenings. He’s still very loyal to his homeland, insisting that hockey is the only real-man’s sport, pancakes are acceptable at any meal, and Canadian beer is superior to the swill made everywhere else.

The Journey to an Ideal Hire – How to Wow Like a Contestant on The Bachelor

ABC recently announced that Arie Luyendyk will anchor the next season of The Bachelor, a choice that sparked some deep water-cooler talk here at Element. We determined that the world’s most dramatic reality show offers much more than yearlong entertainment and guilty pleasures.*

The Bachelor is a veritable treasure trove of professional development resources for HR professionals – and we’re about to prove it. By the time you’re done reading this article, you’ll understand how years of watching The Bachelor have subconsciously prepared you to recruit ideal candidates. It’s almost as if Chris Harrison has been the Mr. Miyagi to your Daniel-san all along [Millennial explanation here]. 

Continue reading The Journey to an Ideal Hire – How to Wow Like a Contestant on The Bachelor

Mike Dockum is an Account Strategist with a passion for bringing the left and right brain together to form creative ideas that make logical sense. He has more than 15 years’ experience conducting market research, developing marketing plans, and creating integrated campaigns. A reformed Illinoisan who never even learned how to correctly pronounce “Illinoisan,” Mike and his family now make their home in Wrightstown.

How to Create Content that Cuts Through Clutter and Crushes the Competition

Ten years ago, Bridget opened a yoga studio in her small, Midwestern hometown. Back then, yoga’s popularity was on the rise and she was among the first to introduce it to her community. Before long, she had a waiting list of students.

Flash forward to today …

There are dozens of yoga studios and other places to attend classes. Moms in yoga pants are everywhere you look, and Bridget is far from the only yogi in town. Lots of people saw the same opportunity, and even though the potential customer base for yoga has grown, her market is oversaturated. Bridget needs a way to differentiate her business from the competition.

I bet you think we’re about to suggest content marketing as the solution? Nope. In fact, digital content creators have the exact same problem as Bridget.

It doesn’t matter if it’s a coffee shop, commercial construction, or your content marketing plan, when you’re not the only player in the game, you need to find a way to stand out from the crowd.

Digital marketing strategies often fall flat because companies fail to analyze the competition’s efforts before jumping in. You must look for ways to add value and break through the noise. But how?

Continue reading How to Create Content that Cuts Through Clutter and Crushes the Competition

Director of Content Marketing
Kasey Steinbrinck has been creating content since he was just a little kid, writing stories and making radio shows on his Fisher Price tape recorder. He went on to produce local television and wrote for an area newspaper before discovering the power of telling stories online. Kasey worked as a content marketer, blogger, and copywriter for two ecommerce companies before joining Element in 2015.

Content Marketing – How to Write Like an Expert for Any Industry

One of the most common client concerns we get when launching a new content marketing program is, “How are you going to write for us? You don’t know anything about our industry.”

It’s a legitimate question to ask. They’re wondering if a copywriter, digital marketer, or maybe even a blogger who doesn’t work in your industry can really write complicated content and explain technical topics.

Doubting an advertising agency’s ability to represent the expertise of your company is understandable. However, when it’s done right, you’ll end up with relevant, highly-targeted content marketing campaigns that help you reach your business goals.

Here’s a look at how Element’s content marketing teams takes on the challenge.

Continue reading Content Marketing – How to Write Like an Expert for Any Industry

Director of Content Marketing
Kasey Steinbrinck has been creating content since he was just a little kid, writing stories and making radio shows on his Fisher Price tape recorder. He went on to produce local television and wrote for an area newspaper before discovering the power of telling stories online. Kasey worked as a content marketer, blogger, and copywriter for two ecommerce companies before joining Element in 2015.

You Won’t Believe Element’s Mind-Blowing Cyber Monday Deals!

What if we told you we were offering BOGO logo design for Cyber Monday?

What if we gave new clients 73% off website development, or maybe a free video that we guarantee will go viral?

How about a half-priced SEO audit with the purchase of any mobile app?

Well, sorry to disappoint, but we aren’t offering any of that. Here’s why…

We don’t play that game, because we care more about helping you develop effective strategies that grow your business than we care about landing a new account.

This time of year, just about everyone is looking for a deal.

Right after we finish cramming as much turkey, stuffing and cranberry sauce down our throats as we possibly can, many of us head to the stores in a pumpkin pie-induced frenzy to snatch up those Black Friday deals and steals. After all, we’d be CRAZY to pass them up!

Honestly, it’s a genius marketing move, and we tip our hats to whoever came up with the ideas for Black Friday and Cyber Monday.

What This Has to Do with Us

The idea that an advertising agency would actually offer unbelievable holiday deals is just plain ridiculous. (Although we wouldn’t put it past some places)

Cheaper isn’t always better. In fact, it rarely is. And that’s certainly true when it comes to choosing the right agency.

Because let’s face it…

Maybe your 17 year-old nephew knows a little about building websites and can give you a deal. But unless he’s the next Mark Zuckerberg, you probably shouldn’t put your business in his hands.

Anyone can shoot and edit video with their smartphone for free. But are those the results you want the world to see?

You could hire your teenage babysitter to run your social media campaigns. I mean she’s tweeting all the damn time anyway. She must be an expert, right?

No – you wouldn’t do anything of the sort. You’re smarter than that.

So why would you hire someone online who you’ve never met, who knows next to nothing about your business, and then pay them five bucks to design your logo?

Even if that stranger happens to be talented, do you really think they’re going to put in the effort required for quality results at such a minimal fee?

cheap tattoo design
The pitfalls of cheap design

Here’s the Real Deal

Thankfully, we don’t need to lure anyone in with outlandish promotions and deceptive deals.

We let our work and experience speak for itself.

We believe the things we design for our clients are a worthwhile investment.

When we show off a finished product to you, we want you to feel like a kid at Christmas. You’re opening up a package to find something even better than what you wrote about in your letter to Santa Claus.

We don’t want to be the gift that breaks two days later, the dorky sweater from your lame aunt, or the toy that gets forgotten about after five minutes.

Here in this workshop, we’re turning dreams into reality and helping businesses like yours show the world what it has to offer.

You definitely do have a choice when it comes to choosing who leads your advertising and marketing efforts. At Element, we don’t want to be like a shady retailer handing out false hopes. We want to be a trustworthy partner with the creative chops and groundbreaking ideas that truly make a difference.

Want to get started? We’d love to hear what you’re thinking. Contact us today and let’s talk about what we can do for your advertising and marketing.

Finally, we leave you with a clip from one of the most-beloved holiday specials of all-time. If you think commercialization of Christmas is something new…think again.

Charlie Brown has been lamenting about it for 50 years! But we have to admit, Snoopy really knows how to put on a show.

Moraine Park Technical College Taps Element as New Agency Partner

We have some exciting news!

We’re happy to announce that we’ve been officially named the agency of record for Moraine Park Technical College, one of Wisconsin’s leading technical colleges.

“Moraine Park prides itself on the training and mentorship students receive through our programs and from industry-experienced instructors,” said Moraine Park President, Bonnie Baerwald. “Working with Element will help us tell our story to prospective students, local industry professionals, and the wider community.”

As the agency of record, we’ll work with Moraine Park on their overall brand message, their annual report to the community, and other general marketing projects for three years.

“We’re thrilled to be partners with Moraine Park Technical College,” said Lance Peroutka, director and agency principal of Element. “There’s no mistaking the value of technical education right now, especially with the need for skilled workers in a variety of fields. We look forward to working with Moraine Park and helping them achieve their goals.”

To learn more about Moraine Park, visit morainepark.edu.

We’re Hiring: Content Marketing Specialist

Do you love to craft a sentence the way a bartender crafts a fine cocktail? Do you analyze your word choices the way an accountant audits a bank statement? Have your mad blogging skills earned you the nickname, the next Arianna Huffington? Are you the popular person who’s constantly connecting with people online?

If this is you, then please keep reading.

The role of the content marketing specialist will be to research, write, and develop engaging and relevant content across multiple communication channels and social platforms. They will assist in the development and execution of an overall content strategy while producing high-quality short, medium and long-form copy that incorporates best practices for digital use.

Key Functional Areas of Responsibility:

  • Research, write and edit copy for a variety of content including, but not limited to: blogs, press releases, social media, websites and email.
  • Develop a distinct and unique tone of voice for each client and brand.
  • Determine the most impactful way to re-purpose content for a variety of channels.
  • Analyze campaign results using social media monitoring tools and make recommendations to maximize the effectiveness of the campaigns.
  • Work with the creative team to develop visual assets.
  • Collaborate with SEO/SEM Analyst to ensure content meets established SEO guidelines, implementing keyword research and optimization recommendations into content pieces.
  • Perform ongoing research on industry trends to maintain fresh and relevant perspective in all communications.
  • Interact with various agency teams to ensure successful client outcomes.
  • Be responsible for editing all copy and overseeing the proofing process for the content marketing team.

Qualifications:

  • 3-5 years of experience as a writer, public relations professional, marketing communications specialist, journalist or editor.
  • A bachelor’s degree in communications, public relations or marketing.
  • A passion for writing and a journalistic approach to story ideation and creation.
  • Have a general understanding of marketing fundamentals and strategies.
  • Understand the fundamentals of conducting research and interviews.
  • Have a thirst for knowledge and be comfortable working with unfamiliar industries and audiences.
  • Proficient knowledge of content marketing practices, tactics and strategies.
  • Extensive experience with copywriting and editing for marketing campaigns.
  • A strong understanding and experience using WordPress.
  • Experience using Photoshop to modify, resize and create web friendly images.
  • A working knowledge of website analytics tools (e.g. Google Analytics, WebTrends)
  • Understanding of SEO and keyword optimization.
  • Be a very strong editor and proofreader with exceptional attention to detail.
  • Excellent verbal, written and presentation skills.
  • Self-motivated with proven ability to multi-task and solve problems.
  • Be capable of working in a deadline-driven environment.
  • Be highly organized.

Interested applicants should send their resume, cover letter and three recent project samples to [email protected].

Now Hiring: Art Director

Do you want to be part of a creative team that loves innovative design, cutting-edge concepts and integrated marketing strategies?  We have the position for you. We’re looking for someone who appreciates large Moose heads, laughs at our punny jokes, enjoys cold Wisconsin beer, and can cook a frozen pizza after a heated ping pong match. If you want to join a fun group of people that celebrates odd holidays, then we want you to be our new Art Director.Now_Hiring

 

Key Responsibilities / Performance Requirements:

  • Become an expert in our clients’ brands, products, and audiences.
  • Compose visually stunning, cutting-edge concepts for cross-channel, integrated campaigns.
  • Develop creative that is on-brand, emotionally compelling, and drives response.
  • Articulate and support rationale for creative decisions based on the goals of the project, the established creative strategy, the brand, and an understanding of the target audience.
  • Take direction, go beyond what is asked, and constantly challenge yourself.

Qualifications:

  • 5+ years agency experience
  • Ability to extend traditional campaigns into other channels, including social, mobile, and display
  • Experience being part of a collaborative creative environment
  • The ability to present and support creative concepts in a professional and engaging manner
  • A commitment to constantly improving one’s skills and staying current on developments and trends in the industry, and sharing this knowledge with others
  • Professional-level design software proficiency (Photoshop, Illustrator, InDesign, etc.)
  • An understanding of the capabilities of HTML, HTML5, CSS, and the capabilities of web and email browsers

The Art Director will be able to develop the creative strategy and take a campaign from start to finish, accurately communicating to a defined target audience. If you are interested in applying for the position, please send your resume and recent work samples or links to recent work samples to [email protected].