Do You Need Branded Content or a Content Brand?

Ever been to the website BabyCenter.com? If you’ve had a baby in the last few years there’s a good chance you used it while looking for answers to parenting questions.

Did you catch that Q&A with Daniel Craig about being James Bond? It was on The Red Bulletin. Are you taking the kids to see the Lego Ninjago movie that’s based on the building sets and TV show and has tons of other merchandise?

Branded content is a way to produce advertising and marketing material that provides appropriate value to a target audience while raising brand awareness and promoting a brand, product, or service at the same time.

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Director of Content Marketing
Kasey Steinbrinck has been creating content since he was just a little kid, writing stories and making radio shows on his Fisher Price tape recorder. He went on to produce local television and wrote for an area newspaper before discovering the power of telling stories online. Kasey worked as a content marketer, blogger, and copywriter for two ecommerce companies before joining Element in 2015.

The Journey to an Ideal Hire – How to Wow Like a Contestant on The Bachelor

ABC recently announced that Arie Luyendyk will anchor the next season of The Bachelor, a choice that sparked some deep water-cooler talk here at Element. We determined that the world’s most dramatic reality show offers much more than yearlong entertainment and guilty pleasures.*

The Bachelor is a veritable treasure trove of professional development resources for HR professionals – and we’re about to prove it. By the time you’re done reading this article, you’ll understand how years of watching The Bachelor have subconsciously prepared you to recruit ideal candidates. It’s almost as if Chris Harrison has been the Mr. Miyagi to your Daniel-san all along [Millennial explanation here]. 

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Mike Dockum is an Account Strategist with a passion for bringing the left and right brain together to form creative ideas that make logical sense. He has more than 15 years’ experience conducting market research, developing marketing plans, and creating integrated campaigns. A reformed Illinoisan who never even learned how to correctly pronounce “Illinoisan,” Mike and his family now make their home in Wrightstown.

Element Designer Series: Q&A with Creative Director Mike Tessmer

For the month of September, our Designer Series brings us the “leader of the pack,” Mike Tessmer.

Mike is Element’s Creative Director. As an experienced art director, he works closely with the design team and helps conceptualize many of the amazing ideas we bring to life for our clients.

mike tessmer
Mike Tessmer

As you’ll learn, Mr. Tessmer is also a car guy. He drives a Prius to work because he needs to get good gas mileage due to a long commute, but he’s a fan of fuel-guzzling machines of all shapes and sizes.

For last year’s Element Holiday Gift Guide, Mike even suggested high performance motor oil as an ideal present.

(Word to the wise, this is probably not a good choice for wives and girlfriends.)

Mike’s September cover image for Element’s Facebook page also has an automotive theme.

Start your engines, and get ready to find out a little about Mike Tessmer’s creative process!

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Element Designer Series: Q&A with Lori Schwartz

The calendar page has flipped to August, and we’ve flipped our Facebook cover image over to a new design from one of Element’s talented artists.

Every month, we’re featuring a new image that our graphic designers and art directors create. Then we dive inside their heads for a Q&A session to find out where they get their ideas and how their creative process works.

For August, we have a hand-drawn design from Senior Graphic Designer Lori Schwartz. She also has a new responsibility at our agency – picking out the bottles of craft brew that fill the Element beer fridge!

Lori doodled this drawing, and doodling is actually one of the 12 creativity hacks we talk about on our blog. But, Lori used a special doodling technique. Keep reading to learn more …

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Element Designer Series: Q&A with Shawn Williams

Would you say the moose is something like the camel of North America?

Take a look at our latest Facebook cover image and you’ll see why we ask.

It’s our second month featuring the work of Element designers on our Facebook page and digging into their creative process here on our blog.

For July, we’re featuring a design from Art Director, Shawn Williams.

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Element Favorites – 14 Creative Films You Need to Watch

It’s award season in Hollywood – a time when famous people who get to make movies for a living pat themselves on the back and hold three-hour-long live broadcasts so we can watch them gloat.

But who cares what the Academy thinks? Who cares what the Hollywood Foreign Press says is the best, or what the movie critics say you should and shouldn’t watch? How about hearing from some real people?

Here at Element, we went around the agency to find out what the staff thinks are some of the most-creative movies of all time.

Check out the list! It’s pretty good if we say so ourselves.

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Director of Content Marketing
Kasey Steinbrinck has been creating content since he was just a little kid, writing stories and making radio shows on his Fisher Price tape recorder. He went on to produce local television and wrote for an area newspaper before discovering the power of telling stories online. Kasey worked as a content marketer, blogger, and copywriter for two ecommerce companies before joining Element in 2015.

2015 Holiday Gift Ideas – Some of Our Favorite Things

Move over Oprah! It’s time for the crew at Element to share some of our best holiday gift ideas.

Time is running out. You need to get that shopping done. Need a few good suggestions? We’re here for you.

Check out this collection of some of our go-to gifts. You’re sure to find something for just about everyone in our first-ever list of favorite things.

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