What’s Inside Kasey’s Head?

Our content marketing strategist, Kasey, has quite the way with words … that’s why we recently promoted him to director of content marketing! That’s a pretty big deal if you ask us.

A director of content marketing’s brain can sometimes be an … interesting place. To find out what type of language bounces around inside Kasey’s brain, we had him play a little game we like to call “What’s Inside Kasey’s Head?” (better known as word association).

Continue reading What’s Inside Kasey’s Head?

The Unofficial Element Spokes-Moose
Canuck is a surprisingly intelligent and humorous character that could talk your ear off. He loves life, learning new things and, most of all, sharing new insight with people. He’s adjusted well since emigrating to the U.S. from Canada and settling down at Element. In fact, he’s taken strongly to blogging about marketing, branding, social media, and the Element office happenings. He’s still very loyal to his homeland, insisting that hockey is the only real-man’s sport, pancakes are acceptable at any meal, and Canadian beer is superior to the swill made everywhere else.

Chloe is Out of This World

Element’s public relations (PR) department is always buzzing. From trade show preparations to press releases and pitches, every day in PR is exciting. Our PR specialist, Chloe, is a contributed article master, an out-of-this-world interviewer, and an expert release writer, so we did the only natural thing: promote her.

To inaugurate her into her new role, we thought we’d ask our freshly made PR manager to create an event plan and run of show for an intergalactic grand opening. That’s right … on Mars.

Continue reading Chloe is Out of This World

The Unofficial Element Spokes-Moose
Canuck is a surprisingly intelligent and humorous character that could talk your ear off. He loves life, learning new things and, most of all, sharing new insight with people. He’s adjusted well since emigrating to the U.S. from Canada and settling down at Element. In fact, he’s taken strongly to blogging about marketing, branding, social media, and the Element office happenings. He’s still very loyal to his homeland, insisting that hockey is the only real-man’s sport, pancakes are acceptable at any meal, and Canadian beer is superior to the swill made everywhere else.

Your walls are talking. What do they say about you?

It’s laughable to imagine a company verbalizing a message like the one pictured above. Yet hundreds of businesses are making that very statement right this moment, without a single word. The source of the slander? Their working environments.

Continue reading Your walls are talking. What do they say about you?

Mike Dockum is an Account Strategist with a passion for bringing the left and right brain together to form creative ideas that make logical sense. He has more than 15 years’ experience conducting market research, developing marketing plans, and creating integrated campaigns. A reformed Illinoisan who never even learned how to correctly pronounce “Illinoisan,” Mike and his family now make their home in Wrightstown.

Barista Extraordinaire

Patrick McCormick, former member of Element’s interactive department, has been promoted to Barista. With the recent need for a higher-powered stimulant, and an obvious lack of interest in Folgers Original, promoting McCormick was an easy decision. His main duties include making foam, purchasing milk, and cleaning the recently purchased espresso machine.

“As part of Patrick’s promotion, we supplied him with a variety of aprons, a serving tray, and a really nice magnetized notepad to take down our orders,” said one of Element’s owners. “It was all part of the negotiation process, but well worth it.”

McCormick is extremely happy with his new promotion, although he noted one problem. “Grinding each individual coffee bean by hand takes a long time. But nothing is too good for all of my co-workers, and I’m sure they’ll eventually buy me a grinder … I hope.”

The Unofficial Element Spokes-Moose
Canuck is a surprisingly intelligent and humorous character that could talk your ear off. He loves life, learning new things and, most of all, sharing new insight with people. He’s adjusted well since emigrating to the U.S. from Canada and settling down at Element. In fact, he’s taken strongly to blogging about marketing, branding, social media, and the Element office happenings. He’s still very loyal to his homeland, insisting that hockey is the only real-man’s sport, pancakes are acceptable at any meal, and Canadian beer is superior to the swill made everywhere else.

‘Barley’ Making it Without You

A vital part of our agency has been gone for sometime now. Project Manager Sue Barrett decided that a week vacation was necessary in order to keep her sanity. As she continues to float down the Mississippi River sipping her cocktails, the invoices have piled high, new jobs have been put on hold, payroll delayed, and the flowers…well, they’re practically dead.

We could no longer take the insanity, and Element was forced to hire a replacement. After minutes of searching, and with no other suitable applicants, we hired Barley, a close friend of Web Developer Ross Atkinson. We feel that he is a great fit for Element, and so far the perfect replacement for Barrett.

Director of New Media Kiar Olson commented, “I’m really happy that Barley smokes the same Grape Cigarillos as Sue. That sweet aroma always puts me in the mood to really crank out the work. The only thing I don’t enjoy is the slobber all over the copy machine.”

Brand loyalty and making great copies are not the only things Barley and Barrett have in common. Many of the employees like to hang out with Barely outside of work too.

“Barley and I went out after work for a few drinks,” said Ann Behling, Director of Publications. “We started off at Palukas for a Bloody Mary, but just like Sue always had to do, we went to the liquor store and purchased a few Colt 45s. We both ended up passed out somewhere down on East Mason Street. It was like I was with Sue the entire time!”

Though the employees enjoy the similarities, Barley wishes everyone would recognize the differences. To differentiate himself, Barley has given Fridays off to all Element employees, requires no timesheets, leaves the office lights on 24 hours a day, and has glued numerous toasters to the kitchen counter.

As Barley becomes more settled, Element will most likely be in for more surprises.

The Unofficial Element Spokes-Moose
Canuck is a surprisingly intelligent and humorous character that could talk your ear off. He loves life, learning new things and, most of all, sharing new insight with people. He’s adjusted well since emigrating to the U.S. from Canada and settling down at Element. In fact, he’s taken strongly to blogging about marketing, branding, social media, and the Element office happenings. He’s still very loyal to his homeland, insisting that hockey is the only real-man’s sport, pancakes are acceptable at any meal, and Canadian beer is superior to the swill made everywhere else.