Boost Your Business with Smarter B2B Social Media Marketing

Element believes in supporting the local business community and developing actionable strategies that impact companies’ bottom lines. That’s why we were thrilled when asked to share ways Wisconsin manufacturers can strategize for success at the Manufacturing First Expo & Conference. The two-day event provided local companies with insights and trends on how to grow their businesses.

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Director of Digital Marketing
Officially, Derek is Element's Digital Marketing Director, specializing in search engine optimization, social media marketing, and website user experience design. However, outside the office, Derek cannot be pinned down to a single title, so let's go with "happy-hour-turned-late-nighter," "driveway fire-starter," "fins-up-Parrotheader," "world traveler," "Frisbee-throwing-dog-lover," and "up-to-the-minute digital dominator."

Moose-Tested Cabin Fever Cures on Instagram

Above: My cousin Elkhart, basking in sunshine on St. Croix, Virgin Islands. Follow him: @themeaderingmoose.

“Spring” in Wisconsin, am I right? The long winter and at-times frigid spring have taken a toll on the Element office, and we’re itching to travel to sunnier pastures.

We’re short on frequent-flyer miles, so we’re taking a trip to exotic locales via some awesome Instagram accounts! Destination Instagram accounts are the digital equivalent of a hot mug of Canuck’s Cocoa (patent pending) on a chilly spring day. So, the next time you’re down with a bout of cabin fever, cozy up to these accounts:

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The Unofficial Element Spokes-Moose
Canuck is a surprisingly intelligent and humorous character that could talk your ear off. He loves life, learning new things and, most of all, sharing new insight with people. He’s adjusted well since emigrating to the U.S. from Canada and settling down at Element. In fact, he’s taken strongly to blogging about marketing, branding, social media, and the Element office happenings. He’s still very loyal to his homeland, insisting that hockey is the only real-man’s sport, pancakes are acceptable at any meal, and Canadian beer is superior to the swill made everywhere else.

How Your Business Can Rock on Instagram

We have certainly become a picture-taking obsessed culture haven’t we? It’s all thanks to social media where Instagram is king of image sharing.

Every day I can go online and see hundreds of photos from friends and family.  And with each snapshot, I get a tiny look at life through their eyes.

For example, yesterday, I know my friend Nikki had a delicious salad for lunch. I saw my cousin Lindsey went hiking in Colorado, and my friend Joe’s two-year old went potty like a big boy for the very first time. (As a parent, I know how exciting this moment can be. But hey Joe, I think this one qualifies as a social media overshare!)

Smartphones bring out the photographer in all of us. Photography and social media just go together, like peanut butter and jelly.

Instagram is a social media platform rooted in smartphone photography. Hardly the new kid on the block, Instagram launched in 2010 as a trendy app for iOS and it wasn’t long before everyone wanted it.

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Director of Public Relations
A self-described chatterbox, it’s rumored that Tara was born with a phone in her hand. It was only natural that she ended up in the marketing communications industry. With more than 12 years of industry experience, Tara specializes in campaign strategy, planning, publicity, and content marketing. In addition to socializing with just about anyone, Tara enjoys running, yoga, and watching her beloved Wisconsin Badgers. She also appreciates the occasional quiet weekend at home cooking and relaxing with her husband Ryan and kids, Julia and Colin.