Ever been to the website BabyCenter.com? If you’ve had a baby in the last few years there’s a good chance you used it while looking for answers to parenting questions.
Did you catch that Q&A with Daniel Craig about being James Bond? It was on The Red Bulletin. Are you taking the kids to see the Lego Ninjago movie that’s based on the building sets and TV show and has tons of other merchandise?
Branded content is a way to produce advertising and marketing material that provides appropriate value to a target audience while raising brand awareness and promoting a brand, product, or service at the same time.
Continue reading Do You Need Branded Content or a Content Brand?
Element believes in supporting the local business community and developing actionable strategies that impact companies’ bottom lines. That’s why we were thrilled when asked to share ways Wisconsin manufacturers can strategize for success at the Manufacturing First Expo & Conference. The two-day event provided local companies with insights and trends on how to grow their businesses.
Continue reading Boost Your Business with Smarter B2B Social Media Marketing
That Your Customers Find Valuable
Infographics are great tools for top- or middle-of-the-funnel content. In other words, information that helps to compel or educate decision makers. They are an efficient way of sharing a mix of content, design, and data in an easily consumable piece. They are simple to scan, and with the brain processing images 60,000 times faster than it does text, it makes sense why they can be wildly effective.
We like to think of them as “tools to help buyers buy” (not sellers sell). Your infographics could be shared throughout the internet, posted to social channels, and exist as evergreen content on your company’s website. With 57 percent of purchase decisions occurring before a customer even contacts your company, it’s the perfect piece for your customers to discover.
Continue reading 9 Tips to Create Brilliant Infographics for Content Marketing
I know it’s been done, and probably pretty cliché, but I originally wanted to call this blog post Fear and Loathing in Cleveland. I was so in love with the idea that I started writing the lede while standing in line to board my plane in Green Bay.
“I was somewhere in the air over Chicago when the antihistamine finally kicked in … “
My trip did start in a Hunter S. Thompson-esque fashion. Nursing a mild hangover from Labor Day weekend, running late after oversleeping, un-showered with bloodshot eyeballs thanks to the ragweed in the late summer air, I was leaving Wisconsin in a fog.
That wouldn’t last long.
Continue reading 7 Moments of Clarity from Content Marketing World 2017
One of the most common client concerns we get when launching a new content marketing program is, “How are you going to write for us? You don’t know anything about our industry.”
It’s a legitimate question to ask. They’re wondering if a copywriter, digital marketer, or maybe even a blogger who doesn’t work in your industry can really write complicated content and explain technical topics.
Doubting an advertising agency’s ability to represent the expertise of your company is understandable. However, when it’s done right, you’ll end up with relevant, highly-targeted content marketing campaigns that help you reach your business goals.
Here’s a look at how Element’s content marketing teams takes on the challenge.
Continue reading Content Marketing – How to Write Like an Expert for Any Industry
It’s that time of year again!
You’re probably thinking don’t remind me… I know the holidays are around the corner. But that’s not what I’m talking about.
You’ve put it off long enough and now you are left with no choice but to start planning your marketing efforts for next year!
If you’re like many marketers, at this time of year you are thinking about your budget: how much do I have left to spend, what can I still get done before the end of the year, the list goes on.
Adding the seemingly arduous task of planning on top of everything else can seem like your worst dream. It doesn’t have to be that way. There are the fundamentals to focus on as you prepare for the upcoming year that will make the entire process easier to manage.
Continue reading 6 Steps to Help You Make a Marketing Plan
As this article is being written, we’re nearing the end of what can easily be called the craziest, most frustrating presidential election in recent U.S. history.
The Republican and Democratic party nominees are so unpopular, supporters spend most of their time talking about how terrible the opposition is while making excuses for the downfalls of their chosen candidate.
A lot of voters feel like they’re being forced to choose between the lesser of two evils. They have to vote for the person they dislike the least instead of someone they truly believe in.
The worst part is, it seems like no matter what the election results are, we’ll still end up with a mess.
Sometimes your options for marketing feel that way, too. However, when it comes to choosing how to reach your target audience, there is a very viable alternative.
Let’s take a look at the marketing candidates …
Continue reading Do You Have to Choose the Lesser of Two Marketing Evils?
Far too many B2B companies have blogs they’ve neglected, mismanaged, and left to rot. They go month after month without updates, and when a new post is finally published, no one reads it anyway.
So, management decides blogging isn’t even worth the effort. Don’t let that happen to you and your company’s blog!
A good blog can be a cornerstone of a powerful content marketing program, but only if you know how to do it right.
It seems so much easier to create content for a business-to-consumer company while business-to-business marketing seems like it is supposed to be dry and dull.
Here’s how some marketers assume the formula works:
B2C Content = Fun! B2B Content = Bored to death.
But, that’s just not true!
Continue reading 6 Ways to Make Your B2B Content Marketing Better
Hey … remember the ’90s?
It’s hard to believe Google was nothing more than a big idea that founders Larry Page and Sergey Brin had in 1998. I wonder what music they were listening to?
As Element’s Director of Digital Marketing, it’s my job to stay up to date on digital advertising strategies, and Google AdWords is easily one of the most important platforms. Keeping up with best practices allows us to provide our clients with the expertise they need for success online.
I also happen to consider myself somewhat of an expert on ’90s music. So why not combine AdWords and ’90s pop songs?
Here’s what we can learn about Google AdWords from 10 hit songs.
Continue reading What Top Ten ’90s Songs Can Teach You About Google Adwords
Public relations can be a tough gig. Your client’s image and reputation are put into your hands, and they expect you to deliver results when it comes to media coverage, public awareness, event planning, and crisis management.
That’s why it’s important to have people like Chloe De Young on your side.
Chloe is Element’s new public relations specialist, joining PR Director Tara Brzozowski in serving our clients’ needs on everything from press releases and media plans to featured articles and influencer outreach.
Previously, Chloe’s worked for a Fox Valley ad agency and as in-house marketing specialist for HJ Martin & Son. She also volunteers for House of Hope in Green Bay through Touchdowns for Hope.
Since starting at our agency this summer, she supported her team in the Element Games by stuffing marshmallows in her mouth at an incredible rate.
But beyond her résumé, how are we so sure Chloe is good at what she does?
We decided to put her to the test.
Continue reading We Put New PR Specialist, Chloe De Young, to the Test – Here’s What Happened