2018 started off pretty rough on social media, to be honest. In less than two months, people started eating Tide Pods (#SMH) and Facebook announced its algorithm update.
While the prior will hopefully fade as soon as humanly possible, the latter is only going to get worse. Brands’ organic reach on Facebook is slowly on the decline, and according to an AdAge article in 2014, Facebook representatives were quoted as saying that organic reach will eventually reach zero.
Continue reading There’s No Such Thing As Free Social Media
Within the walls of Element, 2017 proved to be one heck of a great year! Not only did we celebrate our 14th year in business, welcome ten new team members, and promote three rock star employees … three of our teammates also welcomed new babies into their families and one got engaged!
And, while all that went down, we were here SLEIGHING AWAY at lead-generating social snippets, all-encompassing content marketing strategies, website overhauls, jaw-dropping design pieces, and astonishing public relations wins.
Continue reading 12 Marketing Projects that are Awesome AF
Ever been to the website BabyCenter.com? If you’ve had a baby in the last few years there’s a good chance you used it while looking for answers to parenting questions.
Did you catch that Q&A with Daniel Craig about being James Bond? It was on The Red Bulletin. Are you taking the kids to see the Lego Ninjago movie that’s based on the building sets and TV show and has tons of other merchandise?
Branded content is a way to produce advertising and marketing material that provides appropriate value to a target audience while raising brand awareness and promoting a brand, product, or service at the same time.
Continue reading Do You Need Branded Content or a Content Brand?
Element believes in supporting the local business community and developing actionable strategies that impact companies’ bottom lines. That’s why we were thrilled when asked to share ways Wisconsin manufacturers can strategize for success at the Manufacturing First Expo & Conference. The two-day event provided local companies with insights and trends on how to grow their businesses.
Continue reading Boost Your Business with Smarter B2B Social Media Marketing
I know it’s been done, and probably pretty cliché, but I originally wanted to call this blog post Fear and Loathing in Cleveland. I was so in love with the idea that I started writing the lede while standing in line to board my plane in Green Bay.
“I was somewhere in the air over Chicago when the antihistamine finally kicked in … “
My trip did start in a Hunter S. Thompson-esque fashion. Nursing a mild hangover from Labor Day weekend, running late after oversleeping, un-showered with bloodshot eyeballs thanks to the ragweed in the late summer air, I was leaving Wisconsin in a fog.
That wouldn’t last long.
Continue reading 7 Moments of Clarity from Content Marketing World 2017
It’s laughable to imagine a company verbalizing a message like the one pictured above. Yet hundreds of businesses are making that very statement right this moment, without a single word. The source of the slander? Their working environments.
Continue reading Your walls are talking. What do they say about you?
Ten years ago, Bridget opened a yoga studio in her small, Midwestern hometown. Back then, yoga’s popularity was on the rise and she was among the first to introduce it to her community. Before long, she had a waiting list of students.
Flash forward to today …
There are dozens of yoga studios and other places to attend classes. Moms in yoga pants are everywhere you look, and Bridget is far from the only yogi in town. Lots of people saw the same opportunity, and even though the potential customer base for yoga has grown, her market is oversaturated. Bridget needs a way to differentiate her business from the competition.
I bet you think we’re about to suggest content marketing as the solution? Nope. In fact, digital content creators have the exact same problem as Bridget.
It doesn’t matter if it’s a coffee shop, commercial construction, or your content marketing plan, when you’re not the only player in the game, you need to find a way to stand out from the crowd.
Digital marketing strategies often fall flat because companies fail to analyze the competition’s efforts before jumping in. You must look for ways to add value and break through the noise. But how?
Continue reading How to Create Content that Cuts Through Clutter and Crushes the Competition
We get it. We have a great job here at Element. It’s exciting to deliver content marketing and marketing automation platforms for our clients, delivering results for them and, yes, “playing” online all day. It can be tempting to dive right in with us, helping to choose the many products and services that we use to deliver our digital marketing programs. Frankly, we love it that our customers are so invested in partnering with us.
Continue reading Focus on Your Digital Marketing Goals, Not Your Software Tools
What’s the highest-performing digital marketing channel? Is it Facebook? Twitter? LinkedIn? You may be surprised to know that yes, even in 2017, the tool that delivers the strongest return on investment for marketers is still email. With a median ROI of 122 percent, if done well it can be more effective per dollar for some organizations than other tactics.
Continue reading The Automation Advantage: Empower Your Email Marketing