Menasha Packaging - Menasha Packaging
An expansion of capabilities is a powerful selling tool. Menasha Packaging, whose printing and design capabilities have become unrivaled, wanted to properly communicate these strengths in their sales presentation. The brand positioning "Go Beyond" tells how Menasha’s capabilities exceed that of a traditional packaging manufacturer. The graphic design, internally named The Cube, references the company’s growth from a box manufacturer into a full-service packaging and merchandising resource. The concept was extended into a 3-level collateral package and integrated into a custom presentation system for their sales force.