Years ago, a friend of mine said she didn’t understand people’s fascination with cars. She thought they all looked the same.
I explained that it’s all about the lines, the proportions, and the subtle differences that can make or break a car’s aesthetic. I then realized that the same can be said for typefaces.
With that in mind, I wrote what I’m calling “AutoType.”
Continue reading AutoType – What do Cars and Typefaces Have in Common?
While looking at your latest marketing execution, the last thing you want a customer to think is, “Eeew, that’s so 2015.” Or worse, “So 2005!” Let’s identify trends in the design world to keep on our radar as we build out new projects this year.
Some of these trends are carryovers from previous years because they are still incredibly relevant, and some definitely have that new trend smell.
Let’s dig in.
Continue reading Element’s 2016 Design Trend Report