AutoType – What do Cars and Typefaces Have in Common?

Years ago, a friend of mine said she didn’t understand people’s fascination with cars. She thought they all looked the same.

I explained that it’s all about the lines, the proportions, and the subtle differences that can make or break a car’s aesthetic. I then realized that the same can be said for typefaces.

With that in mind, I wrote what I’m calling “AutoType.”

Continue reading AutoType – What do Cars and Typefaces Have in Common?

Art Director
Aaron Graff has more than a decade of experience in graphic design and illustration. He's a UW Oshkosh graduate who loves Wisconsin so much he left behind a gig on the West Coast to come back and work at Element. Aaron and his wife are homeschooling their four children. The family is a big fan of board games. They've even designed their own!

Element’s 2016 Design Trend Report

While looking at your latest marketing execution, the last thing you want a customer to think is, “Eeew, that’s so 2015.” Or worse, “So 2005!” Let’s identify trends in the design world to keep on our radar as we build out new projects this year.

Some of these trends are carryovers from previous years because they are still incredibly relevant, and some definitely have that new trend smell.

Let’s dig in.

Continue reading Element’s 2016 Design Trend Report

Art Director
Aaron Graff has more than a decade of experience in graphic design and illustration. He's a UW Oshkosh graduate who loves Wisconsin so much he left behind a gig on the West Coast to come back and work at Element. Aaron and his wife are homeschooling their four children. The family is a big fan of board games. They've even designed their own!