Six Ways to Accelerate Your Content Marketing Approval Workflow

When you think about what makes up an effective content marketing program, a lot of moving pieces come to mind:

  • Blog posts
  • Video and animation
  • Branded graphics
  • Social media
  • eBooks, case studies, and other premium content

…And so on. The workflow goes like this: get a great idea, create content around it, and publish. You get your content finished and you’re good to go, right? Not so much.

There’s a very important step missing above that can slow down even the most incredible content marketing: Continue reading Six Ways to Accelerate Your Content Marketing Approval Workflow

Content Marketing Analyst
Marcus Sanford has worked in marketing and communications for 17+ years, driving success for hundreds of clients in the financial services, small business, healthcare, manufacturing and non-profit/advocacy spaces.

Pets of Element

If you visit Element on any given day, you’ll likely see car windows smudged by dog noses and offices filled with cute cat photos. You may even see some fresh eggs in the fridge. It’s obvious that we’re pet people, so before you can truly know us, you need to familiarize yourself with the furry faces of our pets. 

oreo

Continue reading Pets of Element

Receptionist/Account Assistant
Molly Wentworth is the hub of Element—she’s our receptionist, office DJ, proofreader extraordinaire, and a superstar account assistant. Before she joined the Element team, Molly was a professional portrait photographer at a Green Bay-area studio.

Get Connected with Shelby Bake, Element’s Social Media Specialist

If you follow us on social media, you may have noticed our Facebook page just got a whole lot wittier. That’s because we recently hired Shelby Bake to join Element as the agency’s own social media specialist.

Continue reading Get Connected with Shelby Bake, Element’s Social Media Specialist

The Content Marketer’s Dilemma: Educate, Entertain, or Sell?

Everyone in your company wants to get something different out of content creation.

  • SEO specialist: Better rankings, backlinks, and more traffic.
  • Social media marketer: More likes, shares, and comments.
  • Public relations director: Lots of press coverage and brand awareness.
  • Sales reps: More qualified leads with contact information.
  • The boss: Just wants to know how it’s going to affect the bottom line.

Meantime, the content marketer wishes she could just sit back at her computer and create cool stuff instead of worrying so much about trying to make everyone happy.

First, let’s get one thing straight. You should be creating content for your target audience, not for the people on your marketing team. However, there are still decisions to make concerning what kind of content you should develop.

So, does the best content marketing educate people who have questions, entertain an audience, or sell products and services to prospects? The answer … is yes.

Continue reading The Content Marketer’s Dilemma: Educate, Entertain, or Sell?

Content Marketing Specialist
Kasey Steinbrinck has been creating content since he was just a little kid, writing stories and making radio shows on his Fisher Price tape recorder. He went on to produce local television and wrote for an area newspaper before discovering the power of telling stories online. Kasey worked as a content marketer, blogger, and copywriter for two ecommerce companies before joining Element in 2015.

5 Startling Facts About Element’s New Account Coordinator

If you’ve called our Neenah office recently, you may have heard a new voice on the other end. That’s because we recently welcomed account coordinator, Kayla Marcoe, to our growing company. Kayla, a recent graduate of UW-Madison, has been learning the ropes of advertising firsthand by working alongside the agency’s administrative, account management, and public relations teams.

Continue reading 5 Startling Facts About Element’s New Account Coordinator

7 Steps to Becoming the Chewbacca Mom of Social Media Live Video

Did we hook you with that title? If so, we’re using the famous post-viral video Chewbacca Mom (also known as Candace Payne) as an expression of everything that works for live video, even for businesses. In her now famous four minutes of giggling, Candace accomplishes four essential things that can translate directly from consumer video to branded marketing message.


Candace Payne in all her Wookiee-clad glory (via Jon Deak)

Continue reading 7 Steps to Becoming the Chewbacca Mom of Social Media Live Video

Social Media Specialist
Shelby Bake is a social media copywriter with a background in web writing, email marketing, and digital content strategy. She has worked with clients in various industries, including insurance, health, and food.

Moose-Tested Cabin Fever Cures on Instagram

Above: My cousin Elkhart, basking in sunshine on St. Croix, Virgin Islands. Follow him: @themeaderingmoose.

“Spring” in Wisconsin, am I right? The long winter and at-times frigid spring have taken a toll on the Element office, and we’re itching to travel to sunnier pastures.

We’re short on frequent-flyer miles, so we’re taking a trip to exotic locales via some awesome Instagram accounts! Destination Instagram accounts are the digital equivalent of a hot mug of Canuck’s Cocoa (patent pending) on a chilly spring day. So, the next time you’re down with a bout of cabin fever, cozy up to these accounts:

Continue reading Moose-Tested Cabin Fever Cures on Instagram

The Unofficial Element Spokes-Moose
Canuck is a surprisingly intelligent and humorous character that could talk your ear off. He loves life, learning new things and, most of all, sharing new insight with people. He’s adjusted well since emigrating to the U.S. from Canada and settling down at Element. In fact, he’s taken strongly to blogging about marketing, branding, social media, and the Element office happenings. He’s still very loyal to his homeland, insisting that hockey is the only real-man’s sport, pancakes are acceptable at any meal, and Canadian beer is superior to the swill made everywhere else.

Focus on Your Digital Marketing Goals, Not Your Software Tools

We get it. We have a great job here at Element. It’s exciting to deliver content marketing and marketing automation platforms for our clients, delivering results for them and, yes, “playing” online all day. It can be tempting to dive right in with us, helping to choose the many products and services that we use to deliver our digital marketing programs. Frankly, we love it that our customers are so invested in partnering with us.

Continue reading Focus on Your Digital Marketing Goals, Not Your Software Tools

Content Marketing Analyst
Marcus Sanford has worked in marketing and communications for 17+ years, driving success for hundreds of clients in the financial services, small business, healthcare, manufacturing and non-profit/advocacy spaces.

Email Marketing: Can You Trust Best Practices?

There’s a lot of advice out there about email marketing, from myths and best practices to guidance from gurus and case studies with stats that will blow your mind. But is it all trustworthy?

If you’ve become frustrated with your company’s email marketing results, you may be relying too much on outdated, inaccurate, or anecdotal evidence. Here’s the truth about email marketing best practices and some honest advice about what matters most …  Continue reading Email Marketing: Can You Trust Best Practices?

Director of Digital Marketing
Officially, Derek is Element's Digital Marketing Director, specializing in search engine optimization, social media marketing, and website user experience design. However, outside the office, Derek cannot be pinned down to a single title, so let's go with "happy-hour-turned-late-nighter," "driveway fire-starter," "fins-up-Parrotheader," "world traveler," "Frisbee-throwing-dog-lover," and "up-to-the-minute digital dominator."

Marcus Sanford, Element’s New Content Marketing Analyst, By the Numbers

Element has been producing a lot of content for clients lately. At last count, we’ve reached roughly two bazillion people with our digital marketing programs in the past year.

And, that’s why we’re excited to welcome Marcus Sanford to the team as our new Content Marketing Analyst. He’s charged with telling the story behind all the data produced by our campaigns, turning raw numbers into business insights, and creating a 360° look at our clients’ marketing efforts. He also crafts our Marketing Automation solutions and manages CRM integration.
Continue reading Marcus Sanford, Element’s New Content Marketing Analyst, By the Numbers