The Importance of an Agency Partnership (and When to Find a New One)

Having an agency partnership is invaluable. You might have an agency on retainer to manage all of your content marketing, or simply use an agency once a year to complete the only thing you don’t handle in house – the annual report.

Either way, you’re a winner! You understand that nobody has 32 hours in a day, and a good agency is a like a secret weapon in your back pocket.

Just like having a nanny who knows where everything is in your house, and is able to care for and know your children almost as well as you do, an agency partner understands your business, takes the time to learn and understand your business goals, and works hard to help you achieve them.

Is that what you’re getting from your agency partnership?

Continue reading The Importance of an Agency Partnership (and When to Find a New One)

Director of Business Development
Lisa Gaupp is Element's road warrior. She's a people person who brings proven tactics and a disciplined organized approach to the free spirited, thought-provoking mixing bowl that is an agency. Lisa and her husband are raising two boys in the Fox Valley, and she still has her Little Kickers championship soccer trophy from 2nd grade.

Element Designer Series: Q&A with Shawn Williams

Would you say the moose is something like the camel of North America?

Take a look at our latest Facebook cover image and you’ll see why we ask.

It’s our second month featuring the work of Element designers on our Facebook page and digging into their creative process here on our blog.

For July, we’re featuring a design from Art Director, Shawn Williams.

Continue reading Element Designer Series: Q&A with Shawn Williams

Advice from Aristotle on Better Brand Storytelling

Can an ancient Greek philosopher teach us how to be better at marketing?

Just about everyone comes across Aristotle’s writings Poetics and Rhetoric at some point during high school or college.

If you were like me at that age, you probably didn’t appreciate the subject matter, but Aristotle literally wrote the book on using stories to persuade people.

Smart marketers can learn a thing or two from Aristotle, especially when trying to create compelling and convincing content for your target audience. And, you don’t have to be a literature or philosophy major to understand how it all works.

Continue reading Advice from Aristotle on Better Brand Storytelling

Content Marketing Specialist
Kasey Steinbrinck has been creating content since he was just a little kid, writing stories and making radio shows on his Fisher Price tape recorder. He went on to produce local television and wrote for an area newspaper before discovering the power of telling stories online. Kasey worked as a content marketer, blogger, and copywriter for two ecommerce companies before joining Element in 2015.

Element Designer Series: Q&A with Joel Haase

Welcome to the first installment of a new series on the Element blog we’re calling the Element Designer Series. Find out more about Element’s talented graphic artists and illustrators who help create campaigns and bring ideas to life.

Over the next six months, we are giving each member of the art department a special mission: Design an original cover image for the Element Facebook page!

It’s a chance for them to have a little fun using their imaginations to make something that’s completely their own. Then we’ll ask each of them a few questions about their idea and their creative process.

First up, it’s Art Director and Designer, Joel Haase. He combined two recognizable pieces of Element’s agency culture to make a custom illustration that includes photography and tells a story about our mascot and unofficial spokesmoose, Canuck.

Check out Joel’s design for the month of June and find out what he has to say about it …

Continue reading Element Designer Series: Q&A with Joel Haase

AutoType – What do Cars and Typefaces Have in Common?

Years ago, a friend of mine said she didn’t understand people’s fascination with cars. She thought they all looked the same.

I explained that it’s all about the lines, the proportions, and the subtle differences that can make or break a car’s aesthetic. I then realized that the same can be said for typefaces.

With that in mind, I wrote what I’m calling “AutoType.”

Continue reading AutoType – What do Cars and Typefaces Have in Common?

Art Director
Aaron Graff has more than a decade of experience in graphic design and illustration. He's a UW Oshkosh graduate who loves Wisconsin so much he left behind a gig on the West Coast to come back and work at Element. Aaron and his wife are homeschooling their four children. The family is a big fan of board games. They've even designed their own!

Element Favorites: 20 Appetizers and 20 Mobile Apps

Food days and potlucks are a regular part of agency culture here at Element. Any time there’s an excuse to eat, we’re ready to stuff our faces and fill our bellies.

But this time … we decided to do something a little different and added technology to the mix.

We called it Element’s Apps & Apps Day! 20 of us brought in our favorite appetizers and also dished on our favorite mobile apps. It made for some great conversation. That is – when our mouths weren’t full of delicious food.

Keep reading to find out what we devoured during this feast, and discover some mobile apps that are both fun and useful!

Continue reading Element Favorites: 20 Appetizers and 20 Mobile Apps

Content Marketing Specialist
Kasey Steinbrinck has been creating content since he was just a little kid, writing stories and making radio shows on his Fisher Price tape recorder. He went on to produce local television and wrote for an area newspaper before discovering the power of telling stories online. Kasey worked as a content marketer, blogger, and copywriter for two ecommerce companies before joining Element in 2015.

Brand Journalists – Does Your Company Need One?

It can be a tough world out there for journalists. TV and newspaper reporters have to deal with daily deadlines, stressful subject matter, and constant criticism.

The pay isn’t always great. Plus, when you combine the overall struggles of traditional media with cost-cutting measures as well as frequent mergers and acquisitions in the industry, there’s not much job security either.

That’s why a lot of journalists are switching career paths and using their skills to help businesses with marketing.

It’s a practice known as brand journalism. But does your company really need a brand journalist?

Continue reading Brand Journalists – Does Your Company Need One?

Content Marketing Specialist
Kasey Steinbrinck has been creating content since he was just a little kid, writing stories and making radio shows on his Fisher Price tape recorder. He went on to produce local television and wrote for an area newspaper before discovering the power of telling stories online. Kasey worked as a content marketer, blogger, and copywriter for two ecommerce companies before joining Element in 2015.

Maximizing Media Relations: A Pitching Primer

If you’re a marketing or communications professional, you might be wondering how to improve your business’ media relations.

What does it take to get an internal idea into the hands of a journalist? Are you using outreach plans that hit on what a journalist wants or needs?

Continue reading Maximizing Media Relations: A Pitching Primer

Content Marketing & Public Relations Specialist
Bill is a recovering television journalist where he allegedly used the word 'allegedly' on an alleged daily basis. He loves brunching, bloody mary's and nachos. He forces himself to like running to enjoy more brunching, bloody's and nachos. He doesn't like the oxford comma (but is learning to love it) loves water skiing(,) and puppies.

What Do Sonic the Hedgehog and Our New Web Developer Have in Common?

jess-brisson-sonic

Sonic is a blue, anthropomorphic hedgehog with super speed who is one of the most-recognizable video game characters of all time.

Jess Brisson is a thick-bearded, bespectacled web developer with a wife and two kids who just started working at Element.

Where do these two intersect? Let’s dive in and find out …

Continue reading What Do Sonic the Hedgehog and Our New Web Developer Have in Common?