What Does New Interactive Art Director Ben Fascitelli Know About Wisconsin?

ben-fascitell UX and interactive art director

One of our newest employees is someone who is playing for two teams at Element. Ben Fascitelli is our Interactive Art Director/User Experience Specialist. He’s already working closely with our web developers as well as within the creative/design department.

Ben is helping create websites our clients love – and more importantly – that provide the people our clients want to reach with a well-designed and intuitive online experience.

We think you’ll agree, the way he approaches his craft is inspiring …

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A Winner’s Perspective of the Element Games

5 days. 5 teams. 5 Element Games. All live-streamed on Element’s Facebook page.

element games gold teamYou’ve seen our Element staff roll around on office chairs and stuff marshmallows into our mouths, now we give you an inside look into the team that won it all. Eric, Tara, Chloe, Kara, and Aaron share their thoughts on what it feels like to be gold medalists in the Element Games.

“Wait … what? We won? How did we … who … wow.” – Ericthe teams compete in flonkerton

 It sounds like his shock stemmed from the Flonkerton race.

On a sunny August morning spirits were high as we gathered around five employees wearing cardboard boxes and flip-flops, one of which was Eric. While it doesn’t sound like much, you could feel the tension in the air. element games in de pere wisconsin

It didn’t look good for the now-champion team as Eric did not earn a medal. Despite Eric being thoroughly stretched out, Mike D. took home the win. Thankfully, Eric’s other team members rallied and started to win the other Element Games.

“Never underestimate my dedication to walking and carrying my precious morning coffee without spilling it. Practice makes gold.” – Kara

racing around element with coffeeKara competed in the Coffee Mug Chasea. Players raced while trying to not spill their oh so important caffinated beverage. Kara’s skill of moving fast while spilling less than others resulted in a first place win for her team.

Tacking this up on the medal board was a sudden game-changer for their team. Could this be an underdog story?

“I’ve been training relentlessly for this moment since I was a small child. Validation at last.” – Aaron

element games office chair wheelerWhile wheeling around on chairs seems like an odd hobby to have as a child, it might have paid off this time. The Office Chair Wheeler had Element employees outside in the parking lot cheering for their fellow team members. Our neighbors found it entertaining too.

Aaron sped through the parking lot bringing home the win for his team, making it two golds in a row. Could the underdog team really become the Phelps of the Element Games? Only the next two games would tell.

“I was pretty much the useless team member that could only fit 10 marshmallows in their mouth.” – Chloe

marshmallow mouth game We think her view on winning is not justified. While she did not win the Marshmallow Mouth, the Element Games were about teamwork. Chloe was able to rely on her team to still take home a gold medal in the end.

And to be honest, fitting ONLY 10 marshmallows is actually a great feat.

The Marshmallow Mouth while entertaining, was one of the most challenging Element Games. Molly was the winner, giving her team their second gold.

“At first, I thought the competition was going to be tough. Turns out none of those boys can bounce a ping pong ball to save their lives.” – Tara

tara plays pong bounce at elementThe final Element game was Pong Bounce. This required both skill and luck as competitors tossed ping pong balls into cups and containers on the kitchen counter from 12 feet above. While it sounds easy if you partook in typical college festivities like beer pong, this was a challenge even your most experienced frat boy couldn’t anticipate.

Tara had the perfect combination of aim and velocity as she gracefully tossed ping pong ball after ping pong ball into high-scoring containers. Her win ultimately secured the team’s championship.

So it feels great to be on the winning team, but how did the rest of Element’s employees feel about competing in these fun games? It fueled a competitive edge. We’ve seen employees subtly try to walk fast with full coffee mugs as they move around the office. Some have given up walking all together and just wheel their chair around building up leg strength. This practicing is understandable, because sometimes it takes another 4 years to prepare.

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Element Designer Series: Q&A with Lori Schwartz

The calendar page has flipped to August, and we’ve flipped our Facebook cover image over to a new design from one of Element’s talented artists.

Every month, we’re featuring a new image that our graphic designers and art directors create. Then we dive inside their heads for a Q&A session to find out where they get their ideas and how their creative process works.

For August, we have a hand-drawn design from Senior Graphic Designer Lori Schwartz. She also has a new responsibility at our agency – picking out the bottles of craft brew that fill the Element beer fridge!

Lori doodled this drawing, and doodling is actually one of the 12 creativity hacks we talk about on our blog. But, Lori used a special doodling technique. Keep reading to learn more …

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The Importance of an Agency Partnership (and When to Find a New One)

Having an agency partnership is invaluable. You might have an agency on retainer to manage all of your content marketing, or simply use an agency once a year to complete the only thing you don’t handle in house – the annual report.

Either way, you’re a winner! You understand that nobody has 32 hours in a day, and a good agency is a like a secret weapon in your back pocket.

Just like having a nanny who knows where everything is in your house, and is able to care for and know your children almost as well as you do, an agency partner understands your business, takes the time to learn and understand your business goals, and works hard to help you achieve them.

Is that what you’re getting from your agency partnership?

Continue reading The Importance of an Agency Partnership (and When to Find a New One)

Director of Business Development
Lisa Gaupp is Element's road warrior. She's a people person who brings proven tactics and a disciplined organized approach to the free spirited, thought-provoking mixing bowl that is an agency. Lisa and her husband are raising two boys in the Fox Valley, and she still has her Little Kickers championship soccer trophy from 2nd grade.

Element Designer Series: Q&A with Shawn Williams

Would you say the moose is something like the camel of North America?

Take a look at our latest Facebook cover image and you’ll see why we ask.

It’s our second month featuring the work of Element designers on our Facebook page and digging into their creative process here on our blog.

For July, we’re featuring a design from Art Director, Shawn Williams.

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Advice from Aristotle on Better Brand Storytelling

Can an ancient Greek philosopher teach us how to be better at marketing?

Just about everyone comes across Aristotle’s writings Poetics and Rhetoric at some point during high school or college.

If you were like me at that age, you probably didn’t appreciate the subject matter, but Aristotle literally wrote the book on using stories to persuade people.

Smart marketers can learn a thing or two from Aristotle, especially when trying to create compelling and convincing content for your target audience. And, you don’t have to be a literature or philosophy major to understand how it all works.

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Content Marketing Specialist
Kasey Steinbrinck has been creating content since he was just a little kid, writing stories and making radio shows on his Fisher Price tape recorder. He went on to produce local television and wrote for an area newspaper before discovering the power of telling stories online. Kasey worked as a content marketer, blogger, and copywriter for two ecommerce companies before joining Element in 2015.

Element Designer Series: Q&A with Joel Haase

Welcome to the first installment of a new series on the Element blog we’re calling the Element Designer Series. Find out more about Element’s talented graphic artists and illustrators who help create campaigns and bring ideas to life.

Over the next six months, we are giving each member of the art department a special mission: Design an original cover image for the Element Facebook page!

It’s a chance for them to have a little fun using their imaginations to make something that’s completely their own. Then we’ll ask each of them a few questions about their idea and their creative process.

First up, it’s Art Director and Designer, Joel Haase. He combined two recognizable pieces of Element’s agency culture to make a custom illustration that includes photography and tells a story about our mascot and unofficial spokesmoose, Canuck.

Check out Joel’s design for the month of June and find out what he has to say about it …

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AutoType – What do Cars and Typefaces Have in Common?

Years ago, a friend of mine said she didn’t understand people’s fascination with cars. She thought they all looked the same.

I explained that it’s all about the lines, the proportions, and the subtle differences that can make or break a car’s aesthetic. I then realized that the same can be said for typefaces.

With that in mind, I wrote what I’m calling “AutoType.”

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Art Director
Aaron Graff has more than a decade of experience in graphic design and illustration. He's a UW Oshkosh graduate who loves Wisconsin so much he left behind a gig on the West Coast to come back and work at Element. Aaron and his wife are homeschooling their four children. The family is a big fan of board games. They've even designed their own!

Element Favorites: 20 Appetizers and 20 Mobile Apps

Food days and potlucks are a regular part of agency culture here at Element. Any time there’s an excuse to eat, we’re ready to stuff our faces and fill our bellies.

But this time … we decided to do something a little different and added technology to the mix.

We called it Element’s Apps & Apps Day! 20 of us brought in our favorite appetizers and also dished on our favorite mobile apps. It made for some great conversation. That is – when our mouths weren’t full of delicious food.

Keep reading to find out what we devoured during this feast, and discover some mobile apps that are both fun and useful!

Continue reading Element Favorites: 20 Appetizers and 20 Mobile Apps

Content Marketing Specialist
Kasey Steinbrinck has been creating content since he was just a little kid, writing stories and making radio shows on his Fisher Price tape recorder. He went on to produce local television and wrote for an area newspaper before discovering the power of telling stories online. Kasey worked as a content marketer, blogger, and copywriter for two ecommerce companies before joining Element in 2015.