Social Media Exposure – Should You Pay for It or Just Give Up?

In the “good old days” of social media, it seemed so easy.

Your company could create a page on Facebook or a profile on Twitter and you had a digital megaphone to help you reach fans, followers, and potential customers anywhere in the world.

Times have changed.

There has been great moaning and gnashing of teeth over how difficult it’s become for companies to reach their fans on platforms like Facebook. Some businesses feel duped, like the victims of a bait-and-switch. They worked hard to build an audience, maybe they even paid to get people to “Like” their pages, but now their posts are only reaching a fraction of those people.

Should you pay for social media exposure? The short answer is “yes.”

But here’s why … Continue reading Social Media Exposure – Should You Pay for It or Just Give Up?

Content Marketing Specialist
Kasey Steinbrinck has been creating content since he was just a little kid, writing stories and making radio shows on his Fisher Price tape recorder. He went on to produce local television and wrote for an area newspaper before discovering the power of telling stories online. Kasey worked as a content marketer, blogger, and copywriter for two ecommerce companies before joining Element in 2015.

Captured! Element Brings in Three New ‘Wanted’ Employees

Wanted employees hired at Element

Breaking news from the Northeast Wisconsin marketing industry … Element, an exceptional marketing and advertising agency in De Pere, recently hauled in three highly-sought-after new hires.

The suspects include a designer, a content creator, and an account executive.

“We’ve been searching all over for these characters,” said agency principal Lance Peroutka. “Now that they’re off the job market, the public can feel safe and sleep soundly once again.”

Here are all the details on the rap sheets for our three newest employees …

Continue reading Captured! Element Brings in Three New ‘Wanted’ Employees

Element’s 2016 Design Trend Report

While looking at your latest marketing execution, the last thing you want a customer to think is, “Eeew, that’s so 2015.” Or worse, “So 2005!” Let’s identify trends in the design world to keep on our radar as we build out new projects this year.

Some of these trends are carryovers from previous years because they are still incredibly relevant, and some definitely have that new trend smell.

Let’s dig in.

Continue reading Element’s 2016 Design Trend Report

Art Director
Aaron Graff has more than a decade of experience in graphic design and illustration. He's a UW Oshkosh graduate who loves Wisconsin so much he left behind a gig on the west coast to come back and work at Element. Aaron and his wife are homeschooling their four children. The family is a big fan of board games. They've even designed their own!

8 Ways to Create Unconventional Content

Write a blog post. Share it on social media. Rinse and repeat.

If that’s your idea of content marketing, you’re missing out on a world of possibilities.

Content marketing is much more than a boring blog and stale social media accounts. In the digital age, the mantra has become, “every company is a media company.” So what are you going to create?

Need some help getting those gears turning? Here are eight different ways to develop content that is outside the norm.

Continue reading 8 Ways to Create Unconventional Content

Content Marketing Specialist
Kasey Steinbrinck has been creating content since he was just a little kid, writing stories and making radio shows on his Fisher Price tape recorder. He went on to produce local television and wrote for an area newspaper before discovering the power of telling stories online. Kasey worked as a content marketer, blogger, and copywriter for two ecommerce companies before joining Element in 2015.

Element leads NWTC to award for referendum campaign

Who doesn’t like to be acknowledged for a job well done? Can’t imagine many, right?

Well, the team here at Element couldn’t be happier to congratulate our partner, Northeast Wisconsin Technical College, on its recent award for the “Make a Difference. Lead the Way” campaign.

Continue reading Element leads NWTC to award for referendum campaign

How Marketing Helps You Recruit the Best Employees

I recently ran into a recruiter for one of the top employers in Northeast Wisconsin and had a conversation about his biggest challenge to fill almost 400 open positions annually. Among other things, I was surprised to learn that they didn’t have a social media strategy as part of their efforts. In fact, he mentioned he wasn’t even quite sure how it worked.

Continue reading How Marketing Helps You Recruit the Best Employees

Director of Account Services
Nikki Peroutka has handled account service duties at Element for more than a decade. She remembers pre-PDF days when every proof required a face-to-face client meeting, and the number of colors in an ad determined its price. This, of course, makes her feel like an old marketing-weary battle-ax. Yet, she brings a youthful, fresh perspective to overseeing all client relationships as well as managing her own accounts. When her daily Director of Account Services duties are done, she enjoys relaxing with a good magazine or book, chasing around her son Oakley, and doing DIY projects around the house.

The Great Typo Hunt (or “How Not To Sound Like A Idiot”)

So, did you catch it? Yes, I deliberately threw a typographical error in this article’s headline. Oh, I’m sooooo crazy. Yet, as silly as this potentially misunderstood stunt is, it’s still cringe-worthy for any writer. I’m not sleeping well tonight.

Words can be powerful weapons. Likewise, mistakes can be A-bombs that explode in your face. Assumptions are instantly made. Characters are judged. Intellect is challenged. Lawsuits are filed. And, good judgment is questioned, especially when the typo appears immediately before the word “idiot.”

So, does your copy mirror how you want to be perceived? Does your product or service come across as smart, confident, and capable? Odds are you’re falling short if your work contains typos. People can’t help it; they have trouble trusting copy that sounds like a fourth grader wrote it (unless it’s your fourth grader who wrote it).

It’s a simple fact: your butt is on the line every time you share any words that are written. Whether they appear in printed collateral, in a digital ad, or even in a casual email. They’re all reflections of you and your brand.

So, now you’re completely paranoid. Apologies for that. I can at least offer a couple pointers to help you tighten your copy and catch these unsightly critters. So, other than the obvious (spellcheck, read slowly, have someone else review it), here are …

Continue reading The Great Typo Hunt (or “How Not To Sound Like A Idiot”)

Copywriter/Asst. Creative Director
Eric’s been doing this copy thing for a while; over 25 years now. He understands that proofreading, like any skill, requires focus and practice. Eric’s been knocking out creative copy with few errors (nobody’s perfect) at Element since 2009. And, he feels somewhat uncomfortable writing in the third person.

5 Things Manufacturers Need to Know About Content Marketing

In a previous article for the Element blog, we made the case for why content marketing is important and looked at what manufacturing marketers are using and what’s working for them.

Now it’s time to take some action. This follow up will focus on how manufacturers can take advantage of content marketing and how you should begin a strategic approach.

These are five important things to consider before you start.
Continue reading 5 Things Manufacturers Need to Know About Content Marketing

Content Marketing Specialist
Kasey Steinbrinck has been creating content since he was just a little kid, writing stories and making radio shows on his Fisher Price tape recorder. He went on to produce local television and wrote for an area newspaper before discovering the power of telling stories online. Kasey worked as a content marketer, blogger, and copywriter for two ecommerce companies before joining Element in 2015.

How the Smartest Manufacturers Use Content Marketing

It’s fairly easy to come up with ideas for online content that consumers will love. However, if you’re trying to develop marketing concepts in the B2B world, it may not seem so simple.

When you’re a B2B manufacturer, it can feel like your only options are boring white papers no one will read, Power Point presentations that could cure insomnia, and corporate videos with as much personality as a dead snail.

But smart manufacturers know using content marketing is important. And smart content marketers know how to come up with a strategy that works.

Continue reading How the Smartest Manufacturers Use Content Marketing

Content Marketing Specialist
Kasey Steinbrinck has been creating content since he was just a little kid, writing stories and making radio shows on his Fisher Price tape recorder. He went on to produce local television and wrote for an area newspaper before discovering the power of telling stories online. Kasey worked as a content marketer, blogger, and copywriter for two ecommerce companies before joining Element in 2015.

12 Creativity Hacks to Give You an Edge

Creativity isn’t just for artsy people and those of us who work in ad agencies. It’s something we can all use in our jobs and daily lives.

There may be some people who are naturally more creative than others. However, creativity can also be developed – even built – like a muscle group you work on at the gym.

Whether you’re solving a problem in your company, developing a new product, or trying to figure out a crossword puzzle – we have 12 creativity hacks that can help.

Continue reading 12 Creativity Hacks to Give You an Edge

Content Marketing Specialist
Kasey Steinbrinck has been creating content since he was just a little kid, writing stories and making radio shows on his Fisher Price tape recorder. He went on to produce local television and wrote for an area newspaper before discovering the power of telling stories online. Kasey worked as a content marketer, blogger, and copywriter for two ecommerce companies before joining Element in 2015.