Hit Your Target! Using the Right B2B Strategy to Reach an Audience

More Wisconsin businesses are starting to see the value in reaching their target audience through content marketing. That means creating articles, videos, graphics, and all sorts of media designed to draw attention to your company and establish your expertise on a given topic.

However, any company that jumps right into content marketing without a plan is making a huge mistake. There’s much more to it than setting up a blog and getting on social media.

Strategy is at the core of any marketing effort. Without the right strategy, it doesn’t matter what you do, it’s unlikely your efforts will grow your business in any significant way.

So, where do you start?

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Principal/Agency Director

Element Employees Showcase Their Unique Talents!

Creative design and marketing isn’t all we’re good at here at Element. In fact, our employees possess a wealth of talents to share with the world! This month, we’re taking time to highlight some of our employees’ unique talents outside of the workplace.

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5 Things You Should Know about Jenna Garvin, Element’s Newest Graphic Designer

Element would like to give a big warm welcome to our newest graphic designer, Jenna Garvin! Jenna comes from an extensive design background, most recently working as an account manager for a social media agency in the Fox Valley. Prior to that, she was an in-house designer for Sendik’s Food Market, a Milwaukee-based grocery store chain.

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Content Marketing – How to Write Like an Expert for Any Industry

One of the most common client concerns we get when launching a new content marketing program is, “How are you going to write for us? You don’t know anything about our industry.”

It’s a legitimate question to ask. They’re wondering if a copywriter, digital marketer, or maybe even a blogger who doesn’t work in your industry can really write complicated content and explain technical topics.

Doubting an advertising agency’s ability to represent the expertise of your company is understandable. However, when it’s done right, you’ll end up with relevant, highly-targeted content marketing campaigns that help you reach your business goals.

Here’s a look at how Element’s content marketing teams takes on the challenge.

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Content Marketing Specialist
Kasey Steinbrinck has been creating content since he was just a little kid, writing stories and making radio shows on his Fisher Price tape recorder. He went on to produce local television and wrote for an area newspaper before discovering the power of telling stories online. Kasey worked as a content marketer, blogger, and copywriter for two ecommerce companies before joining Element in 2015.

A Second Element Office? That’s Party Worthy!

As Element’s most notable décor item, I, the unofficial Element spokes-moose, hang out and watch the creative magic happen every day. At least I thought I was seeing it all. Turns out, part of the crew is now in Neenah at a second Element office, and they had quite a shindig last night.

The open house was enjoyed by clients, friends, and various Fox Valley community members. There was food, music, and an official toast by our Agency Director Lance Peroutka using Final Proof, Element’s very own craft beer! (If you haven’t heard about Final Proof, click here.)

I’m always up for a good party, but my question was, “Why a second office?” Simply put our De Pere office is maxed out. Plus, with so many clients in the Fox Valley, as well as employees living thereabouts, it made sense to grow further south.

The crew is loving downtown Neenah thus far, and friends are always welcome to visit 126-1/2 W. Wisconsin Avenue. Thank you to everyone who helped us celebrate. For those of you who couldn’t attend, here are some photos documenting the frolic and frenzy that took place.

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The Unofficial Element Spokes-Moose
Canuck is a surprisingly intelligent and humorous character that could talk your ear off. He loves life, learning new things and, most of all, sharing new insight with people. He’s adjusted well since emigrating to the U.S. from Canada and settling down at Element. In fact, he’s taken strongly to blogging about marketing, branding, social media, and the Element office happenings. He’s still very loyal to his homeland, insisting that hockey is the only real-man’s sport, pancakes are acceptable at any meal, and Canadian beer is superior to the swill made everywhere else.

Emma Nelson Explains How to Get Into the Holiday Spirit

Feeling a little more “Bah-humbug” than Joy to the World right now? No worries, we’ve got just the person to help.

Emma Nelson joined Element this fall as a content marketing specialist, but she’s also our in-house expert on the holidays.

A native of Rhinelander, she recently moved back to Wisconsin from Colorado where she was working as a freelance writer for a variety of clients, from horse supplement makers and financial planners to magazines for baby boomers.

We quickly learned that Emma loves the holiday season, Christmastime in particular. So we thought it would be a great idea to let her cheer up the Grinches and Scrooges out there this time of year.

If the holidays feel like a drag and your life’s a little too hectic, Emma’s attitude will help you get some jingle back in your bells.

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Element Employees Share Their Black Friday Traditions

‘Tis the season for third helpings of stuffing, heated political arguments with extended family, and early morning shopping deals that require a healthy dose of endurance and even more caffeine. It’s the most wonderful time of the year! So what will Element employees be doing when the clock strikes twelve on Black Friday?

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Do You Have to Choose the Lesser of Two Marketing Evils?

As this article is being written, we’re nearing the end of what can easily be called the craziest, most frustrating presidential election in recent U.S. history.

The Republican and Democratic party nominees are so unpopular, supporters spend most of their time talking about how terrible the opposition is while making excuses for the downfalls of their chosen candidate.

A lot of voters feel like they’re being forced to choose between the lesser of two evils. They have to vote for the person they dislike the least instead of someone they truly believe in.

The worst part is, it seems like no matter what the election results are, we’ll still end up with a mess.

Sometimes your options for marketing feel that way, too. However, when it comes to choosing how to reach your target audience, there is a very viable alternative.

Let’s take a look at the marketing candidates …

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Content Marketing Specialist
Kasey Steinbrinck has been creating content since he was just a little kid, writing stories and making radio shows on his Fisher Price tape recorder. He went on to produce local television and wrote for an area newspaper before discovering the power of telling stories online. Kasey worked as a content marketer, blogger, and copywriter for two ecommerce companies before joining Element in 2015.

Element Designer Series: Q&A with Art Director Aaron Graff

We’re on month No. 11 of the year 2016, and it’s time to dive inside the mind of another one of Element’s talented designers.

This time, we’re seeing the work of Art Director, Aaron Graff.

Creative people are rarely ever limited to one creative outlet, and Aaron is no exception. When he’s not skateboarding down the halls of our Neenah office to refill his coffee mug, or working on a project with his kids, you might catch Aaron making music.

That’s what inspired his design for this month’s Element Facebook cover image. Keep reading to take a look and find out more about Aaron’s creative process.

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