AutoType – What do Cars and Typefaces Have in Common?

Years ago, a friend of mine said she didn’t understand people’s fascination with cars. She thought they all looked the same.

I explained that it’s all about the lines, the proportions, and the subtle differences that can make or break a car’s aesthetic. I then realized that the same can be said for typefaces.

With that in mind, I wrote what I’m calling “AutoType.”

Continue reading AutoType – What do Cars and Typefaces Have in Common?

Art Director
Aaron Graff has more than a decade of experience in graphic design and illustration. He's a UW Oshkosh graduate who loves Wisconsin so much he left behind a gig on the West Coast to come back and work at Element. Aaron and his wife are homeschooling their four children. The family is a big fan of board games. They've even designed their own!

Brand Journalists – Does Your Company Need One?

It can be a tough world out there for journalists. TV and newspaper reporters have to deal with daily deadlines, stressful subject matter, and constant criticism.

The pay isn’t always great. Plus, when you combine the overall struggles of traditional media with cost-cutting measures as well as frequent mergers and acquisitions in the industry, there’s not much job security either.

That’s why a lot of journalists are switching career paths and using their skills to help businesses with marketing.

It’s a practice known as brand journalism. But does your company really need a brand journalist?

Continue reading Brand Journalists – Does Your Company Need One?

Content Marketing Specialist
Kasey Steinbrinck has been creating content since he was just a little kid, writing stories and making radio shows on his Fisher Price tape recorder. He went on to produce local television and wrote for an area newspaper before discovering the power of telling stories online. Kasey worked as a content marketer, blogger, and copywriter for two ecommerce companies before joining Element in 2015.

Maximizing Media Relations: A Pitching Primer

If you’re a marketing or communications professional, you might be wondering how to improve your business’ media relations.

What does it take to get an internal idea into the hands of a journalist? Are you using outreach plans that hit on what a journalist wants or needs?

Continue reading Maximizing Media Relations: A Pitching Primer

Content Marketing & Public Relations Specialist
Bill is a recovering television journalist where he allegedly used the word 'allegedly' on an alleged daily basis. He loves brunching, bloody mary's and nachos. He forces himself to like running to enjoy more brunching, bloody's and nachos. He doesn't like the oxford comma (but is learning to love it) loves water skiing(,) and puppies.

What Do Sonic the Hedgehog and Our New Web Developer Have in Common?

jess-brisson-sonic

Sonic is a blue, anthropomorphic hedgehog with super speed who is one of the most-recognizable video game characters of all time.

Jess Brisson is a thick-bearded, bespectacled web developer with a wife and two kids who just started working at Element.

Where do these two intersect? Let’s dive in and find out …

Continue reading What Do Sonic the Hedgehog and Our New Web Developer Have in Common?

Social Media Exposure – Should You Pay for It or Just Give Up?

In the “good old days” of social media, it seemed so easy.

Your company could create a page on Facebook or a profile on Twitter and you had a digital megaphone to help you reach fans, followers, and potential customers anywhere in the world.

Times have changed.

There has been great moaning and gnashing of teeth over how difficult it’s become for companies to reach their fans on platforms like Facebook. Some businesses feel duped, like the victims of a bait-and-switch. They worked hard to build an audience, maybe they even paid to get people to “Like” their pages, but now their posts are only reaching a fraction of those people.

Should you pay for social media exposure? The short answer is “yes.”

But here’s why … Continue reading Social Media Exposure – Should You Pay for It or Just Give Up?

Content Marketing Specialist
Kasey Steinbrinck has been creating content since he was just a little kid, writing stories and making radio shows on his Fisher Price tape recorder. He went on to produce local television and wrote for an area newspaper before discovering the power of telling stories online. Kasey worked as a content marketer, blogger, and copywriter for two ecommerce companies before joining Element in 2015.

Captured! Element Brings in Three New ‘Wanted’ Employees

Wanted employees hired at Element

Breaking news from the Northeast Wisconsin marketing industry … Element, an exceptional marketing and advertising agency in De Pere, recently hauled in three highly-sought-after new hires.

The suspects include a designer, a content creator, and an account executive.

“We’ve been searching all over for these characters,” said agency principal Lance Peroutka. “Now that they’re off the job market, the public can feel safe and sleep soundly once again.”

Here are all the details on the rap sheets for our three newest employees …

Continue reading Captured! Element Brings in Three New ‘Wanted’ Employees

Element’s 2016 Design Trend Report

While looking at your latest marketing execution, the last thing you want a customer to think is, “Eeew, that’s so 2015.” Or worse, “So 2005!” Let’s identify trends in the design world to keep on our radar as we build out new projects this year.

Some of these trends are carryovers from previous years because they are still incredibly relevant, and some definitely have that new trend smell.

Let’s dig in.

Continue reading Element’s 2016 Design Trend Report

Art Director
Aaron Graff has more than a decade of experience in graphic design and illustration. He's a UW Oshkosh graduate who loves Wisconsin so much he left behind a gig on the West Coast to come back and work at Element. Aaron and his wife are homeschooling their four children. The family is a big fan of board games. They've even designed their own!

8 Ways to Create Unconventional Content

Write a blog post. Share it on social media. Rinse and repeat.

If that’s your idea of content marketing, you’re missing out on a world of possibilities.

Content marketing is much more than a boring blog and stale social media accounts. In the digital age, the mantra has become, “every company is a media company.” So what are you going to create?

Need some help getting those gears turning? Here are eight different ways to develop content that is outside the norm.

Continue reading 8 Ways to Create Unconventional Content

Content Marketing Specialist
Kasey Steinbrinck has been creating content since he was just a little kid, writing stories and making radio shows on his Fisher Price tape recorder. He went on to produce local television and wrote for an area newspaper before discovering the power of telling stories online. Kasey worked as a content marketer, blogger, and copywriter for two ecommerce companies before joining Element in 2015.

Element leads NWTC to award for referendum campaign

Who doesn’t like to be acknowledged for a job well done? Can’t imagine many, right?

Well, the team here at Element couldn’t be happier to congratulate our partner, Northeast Wisconsin Technical College, on its recent award for the “Make a Difference. Lead the Way” campaign.

Continue reading Element leads NWTC to award for referendum campaign

Content Marketing & Public Relations Specialist
Bill is a recovering television journalist where he allegedly used the word 'allegedly' on an alleged daily basis. He loves brunching, bloody mary's and nachos. He forces himself to like running to enjoy more brunching, bloody's and nachos. He doesn't like the oxford comma (but is learning to love it) loves water skiing(,) and puppies.