When new Designer, Mike Thornton, rolled up to Element on a Harley, long-time motorcycle enthusiasts, Aldis Strazdins, Creative Director, and Mike Tessmer, Art Director, saw an opportunity for a friendly “Welcome to Element” competition.
Not all can look as cool as Mike, Mike, and Aldis, cruising the streets on a hog; the matching Kia Souls in the Element parking lot are a testament to that. However, the drag race was meant for all—not just seasoned motorcyclists. Every employee was welcome to participate in the race, provided they find their own vehicle.
So there they were, waiting impatiently behind the starting line: the three motorcycled amigos, Derek in a land-converted duck-bodied pedal boat, Brad on a silver Razr scooter, Ann and Lori saddled up on a Hover-Round they borrowed from Ann’s grandmother, and Chad, on a pair of the so-called “fastest in the Midwest” rollerblades. The rest of the group’s vehicles ranged from a pogo stick to a simple cape. The group appeared like a carnival of rejected modes of transportation. Despite the gum-and-paperclip cast, excitement filled the air as racers readied themselves to take off.
Sue counted down and waved the green flag. Wheels screeched; the smell of burnt rubber scented the air as smoke hovered above the once populated starting line.
The heat was on.
The three motorcycles left everyone in the dust, as Eric Severstad, copywriter, stood on the sidelines, waving supportive, grammatically correct signage in the air.
While Mike, Mike, and Aldis were tied for first place, the results were in for second: Brad won propelling his Razr scooter past the finish line; a bittersweet victory he says, now walking with a limp from extensive strength training to his right leg.
The two Mikes and Aldis enjoyed the race so much that they are planning to bring “the gang” onto the open road, providing marketing services on wheels across the nation. The “Hexterminators” will declare “death to boring marketing,” Aldis states. “We’re going to get custom leather jackets for everyone, with our club colors—PMS 300 and PMS 220.”