Element

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The Element Approach

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Universal Analytics vs. Google Analytics 4 (GA4): What You Need to Know

With Google sunsetting Universal Analytics, you’ve realized you need to setup GA4— but it brings differences and advantages. Here’s what you need to know. [Read More]

When to Boost a Facebook Post and other Elements of Social Media Advertising

What’s the difference between Boosting a Post and running a Facebook Ad, and when’s the right time to Boost a Facebook Post? Let’s review the basics. [Read More]