9 Tips to Create Brilliant Infographics for Content Marketing

That Your Customers Find Valuable

Infographics are great tools for top- or middle-of-the-funnel content. In other words, information that helps to compel or educate decision makers. They are an efficient way of sharing a mix of content, design, and data in an easily consumable piece. They are simple to scan, and with the brain processing images 60,000 times faster than it does text, it makes sense why they can be wildly effective.

We like to think of them as “tools to help buyers buy” (not sellers sell). Your infographics could be shared throughout the internet, posted to social channels, and exist as evergreen content on your company’s website. With 57 percent of purchase decisions occurring before a customer even contacts your company, it’s the perfect piece for your customers to discover.

Continue reading 9 Tips to Create Brilliant Infographics for Content Marketing

Content Marketing Specialist
Bree is a content creator with unbounded enthusiasm for mingling process and creativity. With a background in the worlds of marketing and communications, Bree is well-versed in content marketing, branding, and corporate event planning. When she's not writing, strategizing, or ideating, you’ll find her snooping in a snack cupboard or with a mouth full of food. And, while it wasn’t intentional, she has always been proud that she shares a homonym-name with the gooey queen of cheeses, Brie.

Creating Excitement with Element’s New Account Executive

With a passion for football season, the cinema, and environmental graphics, Element’s new account executive, Tom Eggert, brings a lot of experience – and a smile – to our growing team. As a man of many talents, Tom works closely with the agency’s account services, new business, and creative teams to push the envelope.

We chatted with Tom to get the lowdown on his crayon shade counterpart, his tunnel time at UW-Green Bay, and his endless positivity. And … what about Mars?

Continue reading Creating Excitement with Element’s New Account Executive

The Unofficial Element Spokes-Moose
Canuck is a surprisingly intelligent and humorous character that could talk your ear off. He loves life, learning new things and, most of all, sharing new insight with people. He’s adjusted well since emigrating to the U.S. from Canada and settling down at Element. In fact, he’s taken strongly to blogging about marketing, branding, social media, and the Element office happenings. He’s still very loyal to his homeland, insisting that hockey is the only real-man’s sport, pancakes are acceptable at any meal, and Canadian beer is superior to the swill made everywhere else.

11 Tips for Hosting a Corporate Event People Want to Attend

We’ve all received them: a stiff, impersonal invitation in black serif type on white letterhead. It’s the dreaded corporate event invite, an event you need to attend … but don’t necessarily want to attend.

If you’re planning to host a corporate event for your business, whether that be a ribbon cutting, product launch, or networking event, there are ways to flip that reaction on its head. Here are 11 tips for planning and hosting a seamless, successful, and measurable corporate event—one that guests will be clamoring to attend.

Continue reading 11 Tips for Hosting a Corporate Event People Want to Attend

Director of Public Relations
A self-described chatterbox, it’s rumored that Tara was born with a phone in her hand. It was only natural that she ended up in the marketing communications industry. With more than 12 years of industry experience, Tara specializes in campaign strategy, planning, publicity, and content marketing. In addition to socializing with just about anyone, Tara enjoys running, yoga, and watching her beloved Wisconsin Badgers. She also appreciates the occasional quiet weekend at home cooking and relaxing with her husband Ryan and kids, Julia and Colin.

The Journey to an Ideal Hire – How to Wow Like a Contestant on The Bachelor

ABC recently announced that Arie Luyendyk will anchor the next season of The Bachelor, a choice that sparked some deep water-cooler talk here at Element. We determined that the world’s most dramatic reality show offers much more than yearlong entertainment and guilty pleasures.*

The Bachelor is a veritable treasure trove of professional development resources for HR professionals – and we’re about to prove it. By the time you’re done reading this article, you’ll understand how years of watching The Bachelor have subconsciously prepared you to recruit ideal candidates. It’s almost as if Chris Harrison has been the Mr. Miyagi to your Daniel-san all along [Millennial explanation here]. 

Continue reading The Journey to an Ideal Hire – How to Wow Like a Contestant on The Bachelor

Mike Dockum is an Account Strategist with a passion for bringing the left and right brain together to form creative ideas that make logical sense. He has more than 15 years’ experience conducting market research, developing marketing plans, and creating integrated campaigns. A reformed Illinoisan who never even learned how to correctly pronounce “Illinoisan,” Mike and his family now make their home in Wrightstown.

7 Moments of Clarity from Content Marketing World 2017

I know it’s been done, and probably pretty cliché, but I originally wanted to call this blog post Fear and Loathing in Cleveland. I was so in love with the idea that I started writing the lede while standing in line to board my plane in Green Bay.

“I was somewhere in the air over Chicago when the antihistamine finally kicked in … “

My trip did start in a Hunter S. Thompson-esque fashion. Nursing a mild hangover from Labor Day weekend, running late after oversleeping, un-showered with bloodshot eyeballs thanks to the ragweed in the late summer air, I was leaving Wisconsin in a fog.

That wouldn’t last long.

Continue reading 7 Moments of Clarity from Content Marketing World 2017

Director of Content Marketing
Kasey Steinbrinck has been creating content since he was just a little kid, writing stories and making radio shows on his Fisher Price tape recorder. He went on to produce local television and wrote for an area newspaper before discovering the power of telling stories online. Kasey worked as a content marketer, blogger, and copywriter for two ecommerce companies before joining Element in 2015.

Your walls are talking. What do they say about you?

It’s laughable to imagine a company verbalizing a message like the one pictured above. Yet hundreds of businesses are making that very statement right this moment, without a single word. The source of the slander? Their working environments.

Continue reading Your walls are talking. What do they say about you?

Mike Dockum is an Account Strategist with a passion for bringing the left and right brain together to form creative ideas that make logical sense. He has more than 15 years’ experience conducting market research, developing marketing plans, and creating integrated campaigns. A reformed Illinoisan who never even learned how to correctly pronounce “Illinoisan,” Mike and his family now make their home in Wrightstown.

21 Books Every Creative Person Should Read

Nothing tells you more about a person than the book they’ve dog-eared the most. To celebrate National Book Lovers Day, we’re sharing the team’s MVBs—most-valuable books—to illustrate the connection between being well-read and being top-notch marketers, designers, and strategists.

Ready? Let’s open to chapter one.

Continue reading 21 Books Every Creative Person Should Read

Social Media Specialist
Shelby Bake is a social media copywriter with a background in web writing, email marketing, and digital content strategy. She has worked with clients in various industries, including insurance, health, and food.

The Master Mixologist’s Guide to Inbound and Outbound Marketing

If the internet is that crowded downtown bar, the chatter that fills it is often about marketing best practices. Frequently, it’s dedicated to defining the difference between inbound and outbound efforts. This hubbub applies opposing descriptors to inbound and outbound: old vs. new, imminent vs. fading. Unlike other sources, we believe that both inbound and outbound marketing have a rightful place in effective strategy, with two caveats: they must be well-balanced, and work together toward your brand’s objectives.

In other words, inbound is gin and outbound is dry vermouth. Apart they’re fine, but when they’re shaken or stirred? You craft the perfect mix.

Continue reading The Master Mixologist’s Guide to Inbound and Outbound Marketing

Director of Digital Marketing
Officially, Derek is Element's Digital Marketing Director, specializing in search engine optimization, social media marketing, and website user experience design. However, outside the office, Derek cannot be pinned down to a single title, so let's go with "happy-hour-turned-late-nighter," "driveway fire-starter," "fins-up-Parrotheader," "world traveler," "Frisbee-throwing-dog-lover," and "up-to-the-minute digital dominator."

The Four Fundamentals of Media Relations

As the “middle man/woman” between clients and the media, the role of a PR team is to launch campaigns that help clients gain exposure and maintain a positive image with the public. But this can’t be done without solid media connections and impactful coverage. Here are the four fundamentals of media relations that help Element launch successful campaigns and elevate our clients.

Continue reading The Four Fundamentals of Media Relations

Director of Public Relations
A self-described chatterbox, it’s rumored that Tara was born with a phone in her hand. It was only natural that she ended up in the marketing communications industry. With more than 12 years of industry experience, Tara specializes in campaign strategy, planning, publicity, and content marketing. In addition to socializing with just about anyone, Tara enjoys running, yoga, and watching her beloved Wisconsin Badgers. She also appreciates the occasional quiet weekend at home cooking and relaxing with her husband Ryan and kids, Julia and Colin.