The word “content marketing” is everywhere. In business development books, social media posts, and it’s even being taught to college students at universities. The concept is multi-faceted and requires a well thought out approach.
Chances are, your business may even be investing time and resources to develop aspects of content marketing such as blog posts, whitepapers, and videos. But here’s the question of the hour: are your efforts reaching the right people and producing results?
Continue reading Food for Thought: Why Content Marketing Strategy is Like a Loaded Baked Potato
After landing my first job in the public relations field, I remember family members and friends asking me, “What is public relations?” And, while I know the answer to that question, PR is not an easy field to define for most. Here at Element, we define public relations as a strategic communications process that grows brand awareness by building mutually beneficial relationships with your target audiences. You might be thinking, what does that really mean? Let me break it down for you.
Continue reading PR is Not an Acronym for Press Release & Other Musings of a PR Maven
This month’s cinemagraph showcase series features another one of our agency’s talented designers. Element’s cinemagraph showcase series gives our design staff the opportunity to showcase their talent, explore new mediums, design freely – and, of course, have a little fun.
Continue reading Element Cinemagraph Showcase Series: Q&A with Art Director Aaron Graff
2018 started off pretty rough on social media, to be honest. In less than two months, people started eating Tide Pods (#SMH) and Facebook announced its algorithm update.
While the prior will hopefully fade as soon as humanly possible, the latter is only going to get worse. Brands’ organic reach on Facebook is slowly on the decline, and according to an AdAge article in 2014, Facebook representatives were quoted as saying that organic reach will eventually reach zero.
Continue reading There’s No Such Thing As Free Social Media
Canuck here, reporting from the balmy 54115. Last week, our office athletes took to the tundra and competed for the top spots in this year’s Element Games. So, who won the day and who totally bit it? Let’s take it from the top:
Day 1: The Shovel Shot Put
As an innocuously evil way to weed out the weak, we started #ElementGames18 with an outdoor event, the Shovel Shot Put.
Continue reading #ElementGames18: The Winners Are …
What were some of your favorite stories from childhood? We’re willing to bet there were some excellent life lessons hidden inside those tales. But … what about examples of how to be better at your marketing job?
Children’s literature is full of colorful characters, heroes and villains, mischief makers, and creative geniuses. It was pretty easy to think of fictional figures with some mad marketing skills.
Continue reading 8 Amazing Marketers from Your Favorite Children’s Books
The Element Public Relations department is booming! And, we’ve made another addition to the team. We sat down with Becca Doyle, our new PR Specialist, to get the play-by-play on rugby tactics, British royalty, and coffee cravings.
Question: You’ve recently moved out of the hustle and bustle of Milwaukee and into the more laid-back lifestyle of the Fox Cities – what are you most excited about?
Continue reading Feeling Royal with Element’s Newest PR Specialist
Cinemagraphs + Social Media
This month’s edition of our cinemagraph showcase series is all about leveraging cinemagraphs for social media. If you didn’t catch it earlier, a cinemagraph is essentially a photo in which a small section of it is animated. A piece of the image moves in a continuous loop while the rest of it stays completely still, like a photograph.
Continue reading Element Cinemagraph Showcase Series: Q&A with Graphic Designer Jenna Garvin
Hello, it’s your favorite furry friend here, Canuck the Moosey Mascot, and today I’m on location in none other than our Neenah office. Back in December, you tuned in as our team duked it out over the divisive topic of hashtags. Today, our public relations pros are going gambling and playing a round of PR poker to decide the best and biggest industry trend for 2018.
Continue reading PR Poker: Element’s Experts Place Their Bets for 2018
Pokémon aspirations and clown cars and popping balloons, oh my! To kick off the second cinemagraph in our series (and to welcome our newest graphic designer), we sat down with Victoria Bates to learn all about outrageous styles and her life as a Snorlax.
Continue reading Element Cinemagraph Showcase Series: Cruising Along with Element’s Newest Graphic Designer