Hello, it’s your favorite furry friend here, Canuck the Moosey Mascot, and today I’m on location in none other than our Neenah office. Back in December, you tuned in as our team duked it out over the divisive topic of hashtags. Today, our public relations pros are going gambling and playing a round of PR poker to decide the best and biggest industry trend for 2018.
Continue reading PR Poker: Element’s Experts Place Their Bets for 2018
Pokémon aspirations and clown cars and popping balloons, oh my! To kick off the second cinemagraph in our series (and to welcome our newest graphic designer), we sat down with Victoria Bates to learn all about outrageous styles and her life as a Snorlax.
Continue reading Element Cinemagraph Showcase Series: Cruising Along with Element’s Newest Graphic Designer
Things got festive this December as the Element Neenah crew participated in “A Very Neenah Christmas,” the city’s 20th annual downtown holiday tradition.
Presented by Future Neenah, the annual festival features marshmallow roasting, horse-drawn carriage rides, a hand bell choir, and more. Element jumped into the live mannequin window display fun (which presented a challenge since Element is on the second floor of our West Wisconsin Avenue building, above Smile Creations).
Continue reading Ever Watched TV with Santa? The Neenah Crew Did!
To tag or not to tag? Element’s social media experts debate it out.
[2017 Hashtag Debate, Annotated] Greetings from the Element offices at 2081 Profit Place in De Pere. I’m Canuck J. Moose of noted mascot fame, and I welcome you to the inaugural hashtag debate. We came up with a debate-specific hashtag, but couldn’t decide if we should use it or not.
Our team has designed the format: unlimited heated answers to the big question …
Hashtags: Yea or nay?
Both campaigns have agreed to these rules. The audience has pinkie-promised to remain silent. No cheers, boos, expletives, or other interruptions will be permitted, particularly from former offenders named Mike.
Continue reading Hashtag Throwdown
Creativity, passion, and buckets of peanut butter? Sounds like our kind of content marketing specialist! Element would like to give a warm welcome to Bree Gaber, the newest member of the Element team. We sat down with Bree to get briefed on her ideal food day, her deserted island must-haves, and her strange talent.
Continue reading Getting Inspired with Element’s Newest Content Marketing Specialist
Our content marketing strategist, Kasey, has quite the way with words … that’s why we recently promoted him to director of content marketing! That’s a pretty big deal if you ask us.
A director of content marketing’s brain can sometimes be an … interesting place. To find out what type of language bounces around inside Kasey’s brain, we had him play a little game we like to call “What’s Inside Kasey’s Head?” (better known as word association).
Continue reading What’s Inside Kasey’s Head?
Element’s public relations (PR) department is always buzzing. From trade show preparations to press releases and pitches, every day in PR is exciting. Our PR specialist, Chloe, is a contributed article master, an out-of-this-world interviewer, and an expert release writer, so we did the only natural thing: promote her.
To inaugurate her into her new role, we thought we’d ask our freshly made PR manager to create an event plan and run of show for an intergalactic grand opening. That’s right … on Mars.
Continue reading Chloe is Out of This World
Here at Element, we have the best employees a pet-friendly policy can buy. When a member of our team demonstrates exceptional skill and effort, there may be a promotion around the corner.
That was the case for Account Executive, Katie Bramschreiber, who was recently promoted to account services manager. Katie will oversee Element’s (growing!) team of account executives.
Continue reading Katie B: Newly Promoted and Put to the Test
We recently welcomed account executive, Jamie Mitchell, to the growing Element team. As a former Texan, Jamie brings a thirst for adventure, diverse marketing experience, and a lot of warm clothes. We caught up with Jamie to get the scoop on her never-ending vacation, backpacking blunders, and her key to keeping the edge.
Continue reading Say Howdy to Element’s New Account Executive
Above: My cousin Elkhart, basking in sunshine on St. Croix, Virgin Islands. Follow him: @themeaderingmoose.
“Spring” in Wisconsin, am I right? The long winter and at-times frigid spring have taken a toll on the Element office, and we’re itching to travel to sunnier pastures.
We’re short on frequent-flyer miles, so we’re taking a trip to exotic locales via some awesome Instagram accounts! Destination Instagram accounts are the digital equivalent of a hot mug of Canuck’s Cocoa (patent pending) on a chilly spring day. So, the next time you’re down with a bout of cabin fever, cozy up to these accounts:
Continue reading Moose-Tested Cabin Fever Cures on Instagram