PAID DIGITAL MEDIA
Expand your digital reach
More clicks, more traffic, more leads.
The World Wide Web gives you more ways than ever to reach potential customers. But, reaching new audiences in the sea of the internet can feel like throwing noodles at the wall to see what sticks. Enter paid digital media—a way if, informed by strategy, can give you exposure to audiences you actually want. Here's why we have the agility it takes to navigate the ever-changing digital landscape.Paid Digital Media Tailored to Your Objectives
Customized Programs
Whether your goal is to build your audience, educate prospects, or convert website visitors to leads, we tailor our approach based on your objectives (and budget).
Specific Targeting
We target users based on behaviors, interests, and more to bring in an audience that boosts your bottom line—instead of generic visitors that inflate numbers.
Multi-Channel Execution
Since today’s audiences are fragmented across channels, we can use multiple channels to reach them, from native social media advertising to action-based display remarketing.
Killer Creative
From custom, branded graphics to animations and video, our team knows how to execute your message in a way that cuts through the clutter online.
Monitoring & Data Analysis
We keep an eye on the numbers and consistently run analytics to identify opportunities for next steps…and provide expert recommendations on how to improve performance.
Paid Digital Expertise Across Channels
Account-Based Marketing (ABM)
Social Sponsored Content
Behavioral Display Ads
Geofencing
Search Pay-Per-Click Advertising (PPC)
Remarketing
Influencer Campaigns
Google Partner / Google Ads Certified
At Element, we look beyond ad interactions to define the success of a paid digital campaign. We dive into user behaviors to measure their engagement, report lead generation, and locate actionable next steps that will continuously improve campaign performance.
Ready for Paid Media that Gets Real Results?
Drop us a line and we’ll be in touch.
The Latest Paid Digital Marketing Insights
Universal Analytics vs. Google Analytics 4 (GA4): What You Need to Know
With Google sunsetting Universal Analytics, you’ve realized you need to setup GA4— but it brings differences and advantages. Here’s what you need to know.
Tell me more
Elements of an Integrated Marketing Strategy
Are all of your marketing efforts working to reinforce each other? An integrated marketing strategy can provide a synergy that leads to impressive results.
Tell me more
The Resurgence of the QR Code and What it Could Mean for Your Brand
Due to smartphone updates and a global pandemic, contactless QR codes are making a comeback. Learn how you can add QR to your marketing efforts.
Tell me more