PAID DIGITAL ADVERTISING AND TRADITIONAL MEDIA SERVICES

Expand your digital reach

More clicks, more traffic, more leads.

There are more ways than ever to reach potential customers so reaching new audiences can feel like throwing noodles at the wall to see what sticks. Enter paid digital and traditional media services—tactics, if informed by strategy, can give you exposure to audiences you actually want.
Digital and traditional media marketing services can help businesses accomplish tasks custom tailored to their marketing strategies, including:
Paid Digital Services:
  • Lead generation campaigns for B2B
  • Conversion-focused PPC search campaigns
  • Reporting with actionable insights
  • Customer acquisition and retention campaigns for retail brands
  • Social media recruitment campaigns
  • Driving awareness ahead of new product launches
  • Driving qualified traffic to blogs, e-books, and webinars
  • Shoppable social media ads
  • Audience profiling and segmentation
  • Existing campaign auditing
  • Shopper marketing campaigns
  • OTT and CTV advertising (over the top and connected TV)
  • Digital audio ads (Spotify, Pandora, and more)
  • Account-based marketing (ABM)
  • Social sponsored content
  • Behavioral display ads
  • Geofencing
  • Paid search pay-per-click ads (PPC)
  • Remarketing
  • Influencer campaigns
  • And more … contact us to see what paid digital can do for you
Traditional Media Services:
  • Print ads – newspapers and magazines
  • Broadcast advertising – radio and television commercials
  • Outdoor – billboards and outdoor signs
  • Direct Mail – demand gen mailers and every door direct mail (EDDM)

Paid Digital and Traditional Media Services Tailored to Your Objectives

Here’s why we have the agility it takes to navigate the ever-changing advertising landscape.

Customized Programs
Whether your goal is to build your audience, educate prospects, or convert website visitors to leads, we tailor our approach based on your objectives (and budget).
Specific Targeting
We target users based on behaviors, interests, location, and more to bring in an audience that boosts your bottom line (instead of generic visitors that inflate numbers).
Multichannel Execution
Since today’s audiences are fragmented across channels, we can use multiple channels to reach them, from native social media advertising to action-based display remarketing.
Killer Creative
From custom, branded graphics to animations and video, our team knows how to execute your message in a way that cuts through the clutter.
Monitoring & Data Analysis
We keep an eye on the numbers and consistently run analytics to identify opportunities for next steps… providing expert recommendations on how to improve performance.

Full-Service Advertising Agency

Account-Based Marketing (ABM)
Social Sponsored Content
Behavioral Display Ads
Geofencing
Search Pay-Per-Click Advertising (PPC)
Remarketing
Influencer Campaigns
Google Partner / Google Ads Certified
At Element, we look beyond ad interactions to define the success of a paid digital campaign. We dive into user behaviors to measure their engagement, report lead generation, and locate actionable next steps that will continuously improve campaign performance.

- Collin McCanna, Paid Digital Manager

Ready for Paid Media that Gets Real Results?

Drop us a line and we’ll be in touch.

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