EARNED MEDIA
More than a press release.
(Though we do those, too.)
Thought leadership. Brand visibility. Credibility in your industry. Good media relations isn't just getting the word out—it's about securing opportunities for all these things and more. At Element, we build ongoing media relationships at the local, industry, and national levels that will boost your bottom line. We align our public relations efforts with your sales goals to move your targets further down the path to purchase.
Our Clients Have Been Featured In
Earned Media: How We Do It
Strategy and Concepting
We work with you to identify the latest industry trends and compelling topics for your target audiences.
Pitching
We find the right media outlets to tell your story and pitch story concepts that are valuable for their readership (and we have pitching contests while we're at it).
Execution
Interviews, research, writing, proofing, design, publishing...all the elements that make the magic happen.
Ongoing Relationship Building
Our team builds and maintains one-on-one relationships with editors, journalists, and influencers to secure future opportunities for making your story heard.
B2B and B2C Media Relations
RetailMedical and Medical DevicesPackagingJewelryInsuranceBankingRetailMedical and Medical DevicesPackagingJewelryInsuranceBankingRetailMedical and Medical DevicesPackagingJewelryInsuranceBankingRetailMedical and Medical DevicesPackagingJewelryInsuranceBankingManufacturingFood and Food SafetyGas, Oil, and EnergyTransportation and Supply ChainTravel and TourismConsumer Packaged GoodsManufacturingFood and Food SafetyGas, Oil, and EnergyTransportation and Supply ChainTravel and TourismConsumer Packaged GoodsManufacturingFood and Food SafetyGas, Oil, and EnergyTransportation and Supply ChainTravel and TourismConsumer Packaged GoodsManufacturingFood and Food SafetyGas, Oil, and EnergyTransportation and Supply ChainTravel and TourismConsumer Packaged GoodsFire and EmergencyWater and Utilities EngineeringHealth and WellnessEducationAviationFire and EmergencyWater and Utilities EngineeringHealth and WellnessEducationAviationFire and EmergencyWater and Utilities EngineeringHealth and WellnessEducationAviationFire and EmergencyWater and Utilities EngineeringHealth and WellnessEducationAviation
(it’s a lot)
At Element, we form a deep understanding of our clients and their industries so we can be a true advocate for them, whether on live television or in an article pitch. And, while we're helping our clients gain authority in their industry, we're constantly going back to make sure our efforts align with their goals and their strategy. That's what really sets us apart.
Ready for earned media that gets real results?
Drop us a line and we’ll be in touch.
The Latest in Earned Media
The Four Fundamentals of Brand-Boosting Media Relations
What is media relations and how can I work with editors to land coverage that boosts my brand’s presence? Find out here with the fundaments of media relations.
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Why Traditional Media Should Marry Digital Media
While we live in a digital world, traditional media still plays a role in advertising. Read the three ways traditional and digital media work together.
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Tips for Mastering the Art of Media Relations
Element's PR team put together their best tips for mastering the art of media relations. Use these three pieces of advice to help you gain coverage.
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