Blog Posts by Nikki Peroutka

Explore insights from Midwest marketing leaders and Element experts on the priorities, challenges, technology, measurement, and alignment shaping mark... 

If your website worked on commission, how would you evaluate it? It should drive qualified leads, support sales conversations, and contribute to the p... 

Element uses a proven formula to align your brand, strategy, and insights. Find out how the formula (Total Brand Chemistry™) works here. 

Element announces two new leadership promotions focused on integrated strategy and client partnerships, supporting marketing and client experiences. 

Discover the top strategies shaping marketing success in 2026, from human-centered content to evolving search behavior, sales alignment, and more. 

Discover how integrating PR with paid, shared, and owned media can enhance brand visibility, build trust, and drive long-term marketing success. 

Build credibility and connect with your audiences in today's fast-paced media landscape with Element's new Public Relations Manager. 

Elevate your brand with Element's media services, now led by Media Director Meghan Murphy, driving impactful strategies and maximizing marketing resul... 

Today’s marketing leaders must adopt strategies that not only deliver results but also adapt to changing consumer behaviors and technological advancem... 

Considering hiring an agency vs. building your team? This blog compares what those two options mean when it comes to expertise, efficiency, cost, and ... 

Read this to discover how to choose the right-sized marketing agency for your business. We’ll learn how small, mid-size, and large agencies differ, to... 

Element, a fully integrated marketing agency, is celebrating 20 years and shares 20 smash hits including a variety of projects and client work.