Within the walls of Element, 2017 proved to be one heck of a great year! Not only did we celebrate our 14th year in business, welcome ten new team members, and promote three rock star employees … three of our teammates also welcomed new babies into their families and one got engaged!
And, while all that went down, we were here SLEIGHING AWAY at lead-generating social snippets, all-encompassing content marketing strategies, website overhauls, jaw-dropping design pieces, and astonishing public relations wins.
To celebrate a stellar year and get in the holiday spirit, carol along to our “12 Projects of Element” that showcase some our favorite moments of 2017.
On the 1st day of Christmas, Element sent to me …
… a brand-spankin’ new website lead by Katie
1855 Black Angus Beef underwent an elaborate website overhaul that supported its prestigious brand name. Using a modular, full-frame design, and a two-tone color scheme, the large-scale, vibrant photography steals the show. A simple navigation streamlines usability, allowing website visitors to find exactly what they are looking for.
On the 2nd day of Christmas, Element sent to me …
… a powerful social strategy executed by Shelby
Action Floors’ courts are so impressive, we brag about them weekly. The series and its hashtag are titled #SportsFloorFriday, where we share a photo, product name, square footage, and contractor of the featured floor. These are the most engaged-with posts on Action Floors’ Facebook page to date, with certain posts receiving nearly 100 engagements and 1,500 reach – unpaid!
On the 3rd day of Christmas, Element sent to me …
… a campaign viewed by 47,000 people to support the community
In support of Sudden Cardiac Awareness Month, Unison Credit Union generously donated two defibrillators to AYFA to have on hand during games and practices. Our PR pros coordinated a tug-at-the-heartstrings check presentation and media event at the Unison Credit Union Grand Chute office. WLUK-TV and WBAY-TV completed stories, which aired on TV and posted online, on the AED unit donation and various community organizations shared the buzz via social media. This community relations effort reached more than 47,000 viewers with a publicity value of $14,355.
On the 4th day of Christmas, Element sent to me …
… a bomb-ass brand essence video managed by Nikki
With a goal of not only explaining who Breakthrough®Fuel is, Element was tasked with showcasing the company culture in a modernized corporate video which premiered on the home page of their new website this summer. Featuring an array of talent in diverse settings, Element captured the smart, passionate, and edgy spirit of Breakthrough®Fuel’s brand while telling an inspiring story of how they are revolutionizing the transportation industry.
On the 5th day of Christmas, Element sent to me …
… an educational awareness quiz on poison versus candy
To generate consumer awareness for Child-Guard® child resistant sliders, an online quiz was developed to reveal candy and poison product look-alikes. The quiz took products that could be found in any home and showcased how difficult it is for young children to differentiate common items from harmful ones. Boosting awareness around child safety and the need for child-resistant packaging, the interactive quiz made consumers aware of the fact that if an adult has a hard time telling the difference, so will children. The landing page resulted in positive analytics including increased website traffic, substantial time on site, and a low bounce rate as website visitors went on to learn more.
On the 6th day of Christmas, Element sent to me …
… an enlightening infographic that told a story
Element set out to address common water problems in a highly visual manner using an infographic. Shared by Water-Right dealers to educate their consumer prospects and customers, the “What’s Your Water Symptom” infographic uses eye-catching graphics to tell a memorable story. This content marketing tactic helps make common water problem information digestible and sharable.
On the 7th day of Christmas, Element sent to me …
… a content marketing site conceptualized by Kasey
Serving as the hub of a comprehensive content marketing strategy, the HR-Playbook microsite added value to current and prospective business relationships for Security Health Plan. With new informative articles published monthly, the progressive microsite not only gained organic search authority, but also provided educational slide decks, e-books, and infographics for HR managers and directors while capturing lead data.
On the 8th day of Christmas, Element sent to me …
… a community relations program that gained substantial publicity
To help Unison Credit Union increase brand awareness in the five communities it serves, the Element PR team created a strategic community relations program that included custom events, social media activities, and non-profit engagement. With local, fun events like Battle of the Books and Splish Splash Pool Bash, Unison Credit Union successfully connected with its surrounding communities, seeing a 223% increase in Facebook engagements, landing 23 earned media stories, and creating 652,432 earned media impressions.
On the 9th day of Christmas, Element sent to me …
… an animated social video co-created by Jenna and Ann B
Since the Element brand is grounded in *SCIENCE*, we thought we’d put our agency services in similarly nerdy terms. Each of the 13 key service offerings were grouped and classified to emulate the periodic table of elements – punny, eh? The finished product took the form of a vector-style animated video set to a funky rock tune with a good bass line. It lives on Element’s Facebook page as our pinned post. To date, it has received hundreds of views and dozens of clicks to our website.
On the 10th day of Christmas, Element sent to me …
… a demand-gen mailer with a surprise Yeti
Solarus kicked off their new demand generation campaign with a dimensional mailer that’s impossible to ignore. Taking this client’s successful “Different Animal” campaign to cryptozoological levels, Element designed a friendly Yeti as the focal hero. The inner tray was customized with a life-size die-cut hand that holds a Solarus-branded Yeti tumbler in place for the recipient.
On the 11th day of Christmas, Element sent to me …
… a custom tradeshow app designed by Lori
To simplify and elevate customer engagement at tradeshows, Element designed a custom app for Fresh-Lock. The app acted as a one-stop-shop for the Fresh-Lock® sales team to pull and reference resources while speaking with show attendees. The Microsoft Surface tablet app held Fresh-Lock’s sell sheets, product drawings, and videos, and allowed for easy follow-up and exchange with email capabilities.
The lead-capturing app was designed to run without Wi-Fi due to inconsistent internet on the show floor–if there happened to be a connection loss, emails would hold on the tablet until it was reconnected to Wi-Fi.
On the 12th day of Christmas, Element sent to me …
… a generous public relations campaign lead by Chloe
Element’s public relations client, Shopko, wanted to show teachers how much they are truly appreciated. The Element PR team assisted Shopko by developing a campaign contest called Tools for Teachers. The strategy consisted of a multi-tiered social media hosted contest, multiple announcements, a social media campaign, influencer outreach, and one-to-one media pitching. The results were more than 300 entries, tremendous social media engagement, multiple news stories in print and broadcast across the country, announcing the contest itself, voting periods, and … the best part, winning teachers.
Ooof, that’s a lot!
Did you stumble upon an idea that you want to implement in 2018? Did something spark your creativity?
Give us a call to chat about your big projects in 2018–who knows, you may end up on our list next year!