Chloe is Out of This World

Element’s public relations (PR) department is always buzzing. From trade show preparations to press releases and pitches, every day in PR is exciting. Our PR specialist, Chloe, is a contributed article master, an out-of-this-world interviewer, and an expert release writer, so we did the only natural thing: promote her.

To inaugurate her into her new role, we thought we’d ask our freshly made PR manager to create an event plan and run of show for an intergalactic grand opening. That’s right … on Mars.

Alright, Chloe. Where would you even start with a task like this?

Chloe: Let’s just say there is a lot of work that goes into an event of this size. A run of show doesn’t do it justice! However, I am a rule-follower and will stick to my assigned task.

Before we get into the nitty gritty day-of details, I want to talk about my vision for this cosmic extravaganza. Naturally, the first thing we’d do on Mars is build a theme park in a giant, livable, oxygen-filled bubble. Of course, we’d want to respect the natural wonders of Mars and the home of our Martian neighbors, so we’d be careful to utilize the landscape in a responsible way as well as teach our fellow earthlings about the Martian culture.

Although something of this nature would have built-in public awareness, because c’mon, it’s a theme park on Mars, a grand opening is the perfect way to give special guests and media the first glimpse of its out-of-this-world experience. The grand opening would include demonstrations, learning exhibits, taste-testing, rides, a presentation, and more. And, of course, we’d secure a ton of amazing feature stories and media coverage of this amazing event.

So, what would the run of show look like?

run of show for chloes promotion

C: I’m super excited that I was able to work E.T. into this …


… and my girl, Tay.


Well, Chloe, that sounds like a successful event if you ask us! Way to go on your promotion, and … where can we sign up?

CanuckThe Unofficial Element Spokes-Moose
Canuck is a surprisingly intelligent and humorous character that could talk your ear off. He loves life, learning new things and, most of all, sharing new insight with people. He’s adjusted well since emigrating to the U.S. from Canada and settling down at Element. In fact, he’s taken strongly to blogging about marketing, branding, social media, and the Element office happenings. He’s still very loyal to his homeland, insisting that hockey is the only real-man’s sport, pancakes are acceptable at any meal, and Canadian beer is superior to the swill made everywhere else.