Boost Your Business with Smarter B2B Social Media Marketing

Element believes in supporting the local business community and developing actionable strategies that impact companies’ bottom lines. That’s why we were thrilled when asked to share ways Wisconsin manufacturers can strategize for success at the Manufacturing First Expo & Conference. The two-day event provided local companies with insights and trends on how to grow their businesses.

Continue reading Boost Your Business with Smarter B2B Social Media Marketing

Director of Digital Marketing
Officially, Derek is Element's Digital Marketing Director, specializing in search engine optimization, social media marketing, and website user experience design. However, outside the office, Derek cannot be pinned down to a single title, so let's go with "happy-hour-turned-late-nighter," "driveway fire-starter," "fins-up-Parrotheader," "world traveler," "Frisbee-throwing-dog-lover," and "up-to-the-minute digital dominator."

The Master Mixologist’s Guide to Inbound and Outbound Marketing

If the internet is that crowded downtown bar, the chatter that fills it is often about marketing best practices. Frequently, it’s dedicated to defining the difference between inbound and outbound efforts. This hubbub applies opposing descriptors to inbound and outbound: old vs. new, imminent vs. fading. Unlike other sources, we believe that both inbound and outbound marketing have a rightful place in effective strategy, with two caveats: they must be well-balanced, and work together toward your brand’s objectives.

In other words, inbound is gin and outbound is dry vermouth. Apart they’re fine, but when they’re shaken or stirred? You craft the perfect mix.

Continue reading The Master Mixologist’s Guide to Inbound and Outbound Marketing

Director of Digital Marketing
Officially, Derek is Element's Digital Marketing Director, specializing in search engine optimization, social media marketing, and website user experience design. However, outside the office, Derek cannot be pinned down to a single title, so let's go with "happy-hour-turned-late-nighter," "driveway fire-starter," "fins-up-Parrotheader," "world traveler," "Frisbee-throwing-dog-lover," and "up-to-the-minute digital dominator."

Email Marketing: Can You Trust Best Practices?

There’s a lot of advice out there about email marketing, from myths and best practices to guidance from gurus and case studies with stats that will blow your mind. But is it all trustworthy?

If you’ve become frustrated with your company’s email marketing results, you may be relying too much on outdated, inaccurate, or anecdotal evidence. Here’s the truth about email marketing best practices and some honest advice about what matters most …  Continue reading Email Marketing: Can You Trust Best Practices?

Director of Digital Marketing
Officially, Derek is Element's Digital Marketing Director, specializing in search engine optimization, social media marketing, and website user experience design. However, outside the office, Derek cannot be pinned down to a single title, so let's go with "happy-hour-turned-late-nighter," "driveway fire-starter," "fins-up-Parrotheader," "world traveler," "Frisbee-throwing-dog-lover," and "up-to-the-minute digital dominator."

What Top Ten ’90s Songs Can Teach You About Google Adwords

Hey … remember the ’90s?

It’s hard to believe Google was nothing more than a big idea that founders Larry Page and Sergey Brin had in 1998. I wonder what music they were listening to?

As Element’s Director of Digital Marketing, it’s my job to stay up to date on digital advertising strategies, and Google AdWords is easily one of the most important platforms. Keeping up with best practices allows us to provide our clients with the expertise they need for success online.

I also happen to consider myself somewhat of an expert on ’90s music. So why not combine AdWords and ’90s pop songs?

Here’s what we can learn about Google AdWords from 10 hit songs.

Continue reading What Top Ten ’90s Songs Can Teach You About Google Adwords

Director of Digital Marketing
Officially, Derek is Element's Digital Marketing Director, specializing in search engine optimization, social media marketing, and website user experience design. However, outside the office, Derek cannot be pinned down to a single title, so let's go with "happy-hour-turned-late-nighter," "driveway fire-starter," "fins-up-Parrotheader," "world traveler," "Frisbee-throwing-dog-lover," and "up-to-the-minute digital dominator."

Case Study: Helping Menasha’ s New Website “Go Beyond”

Menasha is the leader in retail-focused packaging and merchandising solutions. In other words, dynamic and cutting-edge displays that grab your eye as you shop.

When we initially met the Menasha team over a year ago, we immediately knew our company cultures aligned. Since then, we’ve worked together on a variety of projects from branding initiatives to trade show booth graphics. Yet, when we recently launched Menasha’s new website at menasha.com, we knew it truly reflected their tagline, “Go Beyond.”

From kickoff to completion, the website was developed over a 12-week period, officially launching in August 2015.

Menasha-Packaging-Website

During that time, Element was faced with several unique challenges:

  • Designing content areas that are easily digestible by all visitors while making more in-depth information easy to find when necessary.
  • Developing a site that is fully responsive for mobile devices while allowing for extensive backend editing capabilities in Kentico, a content management system.
  • Showcasing all Menasha products and services in a visually simulating way, beyond traditional photography or website structures.

Element’s solutions to these challenges resulted in an easy to navigate website, which goes beyond the latest design and programming trends to include:

  • Menasha-Packaging-Mobile-WebsiteDeveloping storytelling icons and information-based graphics that support individual content areas. These areas include content setup in accordion-style programming, expandable if visitors need further information.
  • Conducting content evaluations for every page throughout the website to define custom solutions for a user’s mobile experience. This determines what content is available on a mobile device and how it appears on the page, all while keeping full backend editing solutions in mind.
  • Taking photography specifically for the website, with the shot list based on the navigation plan. This stylized approach integrates Menasha’s retail displays and product packaging in unique ways throughout the website.

Menasha-Packing-Product-Gallery

Since the launch, visitors are now more engaged with the website due to its optimized web presence, providing valuable sales opportunities for Menasha.

There are plans to integrate additional functionality into the website that will accommodate for the company’s expansion in the marketplace. Element is proud to partner with Menasha as ongoing success spurs continued growth.

Looking to revitalize your website? Learn more about Element’s web design and development services or give us a call at 920-983-9700.

 

Director of Digital Marketing
Officially, Derek is Element's Digital Marketing Director, specializing in search engine optimization, social media marketing, and website user experience design. However, outside the office, Derek cannot be pinned down to a single title, so let's go with "happy-hour-turned-late-nighter," "driveway fire-starter," "fins-up-Parrotheader," "world traveler," "Frisbee-throwing-dog-lover," and "up-to-the-minute digital dominator."

Google Recognizes Derek Blaszak as an AdWords Certified Professional

The Internet is a powerful tool to market and grow your business. However, combining your business objectives with an effective digital strategy can be a challenge if you don’t understand how popular search engines like Google work.

Derek's certificationAt Element, we are here to help. You may recognize him from his awesome hair, but we are pleased to announce Derek Blaszak has been recognized by Google as an AdWords certified professional.

So what does this mean and how can it help your business grow? Who better to ask than our very own digital marketing expert Derek:

Let’s start with the basics – what is Google AdWords?

Google AdWords is Google’s online advertising program that helps companies reach new customers and grow their business across the internet. The program allows businesses to choose where their ad appears and measure the impact for the ad placement.

 Why is AdWords an important component to a digital marketing strategy?

Paid search engine advertising has a low-cost of entry and results can be seen instantly, which makes it a great marketing tool for any type of business. Plus it’s trackable, so you can easily calculate a return on investment or new customer acquisition rate, while easily making adjustments when the market changes.

How do you get certified?

An AdWords certificiation allows you to demonstrate that Google recognizes you as an online advertising professional. To achieve this certification, I passed the AdWords Fundamentals exam and the Search Advertising and Display Advertising exams.

How long have you been with Element and tell us about your role as Director of Digital Marketing?

 I started at Element in November 2008. As the Director of Digital Marketing, I am responsible for the successful strategy and development of digital marketing initiatives that include: website usability, search and online advertising campaigns, social media, search engine optimization, online brand management, and email marketing programs. I combine business objectives with effective digital strategies to deliver a holistic marketing approach that enhances traditional and nontraditional marketing efforts.

Beside his Google AdWords Certification, Derek is also a Certified Account Manager and Agency Financial Manager. It is also his goal to become certified at being certified.

Director of Digital Marketing
Officially, Derek is Element's Digital Marketing Director, specializing in search engine optimization, social media marketing, and website user experience design. However, outside the office, Derek cannot be pinned down to a single title, so let's go with "happy-hour-turned-late-nighter," "driveway fire-starter," "fins-up-Parrotheader," "world traveler," "Frisbee-throwing-dog-lover," and "up-to-the-minute digital dominator."