12 Marketing Projects that are Awesome AF

Within the walls of Element, 2017 proved to be one heck of a great year! Not only did we celebrate our 14th year in business, welcome ten new team members, and promote three rock star employees … three of our teammates also welcomed new babies into their families and one got engaged!

And, while all that went down, we were here SLEIGHING AWAY at lead-generating social snippets, all-encompassing content marketing strategies, website overhauls, jaw-dropping design pieces, and astonishing public relations wins.

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Content Marketing Specialist
Bree is a content creator with unbounded enthusiasm for mingling process and creativity. With a background in the worlds of marketing and communications, Bree is well-versed in content marketing, branding, and corporate event planning. When she's not writing, strategizing, or ideating, you’ll find her snooping in a snack cupboard or with a mouth full of food. And, while it wasn’t intentional, she has always been proud that she shares a homonym-name with the gooey queen of cheeses, Brie.

Chloe is Out of This World

Element’s public relations (PR) department is always buzzing. From trade show preparations to press releases and pitches, every day in PR is exciting. Our PR specialist, Chloe, is a contributed article master, an out-of-this-world interviewer, and an expert release writer, so we did the only natural thing: promote her.

To inaugurate her into her new role, we thought we’d ask our freshly made PR manager to create an event plan and run of show for an intergalactic grand opening. That’s right … on Mars.

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The Unofficial Element Spokes-Moose
Canuck is a surprisingly intelligent and humorous character that could talk your ear off. He loves life, learning new things and, most of all, sharing new insight with people. He’s adjusted well since emigrating to the U.S. from Canada and settling down at Element. In fact, he’s taken strongly to blogging about marketing, branding, social media, and the Element office happenings. He’s still very loyal to his homeland, insisting that hockey is the only real-man’s sport, pancakes are acceptable at any meal, and Canadian beer is superior to the swill made everywhere else.

Boost Your Business with Smarter B2B Social Media Marketing

Element believes in supporting the local business community and developing actionable strategies that impact companies’ bottom lines. That’s why we were thrilled when asked to share ways Wisconsin manufacturers can strategize for success at the Manufacturing First Expo & Conference. The two-day event provided local companies with insights and trends on how to grow their businesses.

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Director of Digital Marketing
Officially, Derek is Element's Digital Marketing Director, specializing in search engine optimization, social media marketing, and website user experience design. However, outside the office, Derek cannot be pinned down to a single title, so let's go with "happy-hour-turned-late-nighter," "driveway fire-starter," "fins-up-Parrotheader," "world traveler," "Frisbee-throwing-dog-lover," and "up-to-the-minute digital dominator."

21 Books Every Creative Person Should Read

Nothing tells you more about a person than the book they’ve dog-eared the most. To celebrate National Book Lovers Day, we’re sharing the team’s MVBs—most-valuable books—to illustrate the connection between being well-read and being top-notch marketers, designers, and strategists.

Ready? Let’s open to chapter one.

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Social Media Specialist
Shelby Bake is a social media copywriter with a background in web writing, email marketing, and digital content strategy. She has worked with clients in various industries, including insurance, health, and food.

Drafting up Ideas with Element’s New Graphic Designer

Element recently welcomed graphic designer, Ava Gretzinger, to our growing team. Years of design experience in various industries have polished the Wisconsin native’s ability to deliver innovative designs that help our clients stand out amongst competitors.

We sat down with Ava to learn about her heart for art, shrinking bucket list, and upcoming trips on her 2015 Indian Vintage cycle!

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Element Employees Share Their Black Friday Traditions

‘Tis the season for third helpings of stuffing, heated political arguments with extended family, and early morning shopping deals that require a healthy dose of endurance and even more caffeine. It’s the most wonderful time of the year! So what will Element employees be doing when the clock strikes twelve on Black Friday?

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The Importance of an Agency Partnership (and When to Find a New One)

Having an agency partnership is invaluable. You might have an agency on retainer to manage all of your content marketing, or simply use an agency once a year to complete the only thing you don’t handle in house – the annual report.

Either way, you’re a winner! You understand that nobody has 32 hours in a day, and a good agency is a like a secret weapon in your back pocket.

Just like having a nanny who knows where everything is in your house, and is able to care for and know your children almost as well as you do, an agency partner understands your business, takes the time to learn and understand your business goals, and works hard to help you achieve them.

Is that what you’re getting from your agency partnership?

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Director of Business Development
Lisa Gaupp is Element's road warrior. She's a people person who brings proven tactics and a disciplined organized approach to the free spirited, thought-provoking mixing bowl that is an agency. Lisa and her husband are raising two boys in the Fox Valley, and she still has her Little Kickers championship soccer trophy from 2nd grade.

How Marketing Helps You Recruit the Best Employees

I recently ran into a recruiter for one of the top employers in Northeast Wisconsin and had a conversation about his biggest challenge to fill almost 400 open positions annually. Among other things, I was surprised to learn that they didn’t have a social media strategy as part of their efforts. In fact, he mentioned he wasn’t even quite sure how it worked.

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Director of Account Services
Nikki Peroutka has handled account service duties at Element for more than a decade. She remembers pre-PDF days when every proof required a face-to-face client meeting, and the number of colors in an ad determined its price. This, of course, makes her feel like an old marketing-weary battle-ax. Yet, she brings a youthful, fresh perspective to overseeing all client relationships as well as managing her own accounts. When her daily Director of Account Services duties are done, she enjoys relaxing with a good magazine or book, chasing around her son Oakley, and doing DIY projects around the house.

You Won’t Believe Element’s Mind-Blowing Cyber Monday Deals!

What if we told you we were offering BOGO logo design for Cyber Monday?

What if we gave new clients 73% off website development, or maybe a free video that we guarantee will go viral?

How about a half-priced SEO audit with the purchase of any mobile app?

Well, sorry to disappoint, but we aren’t offering any of that. Here’s why…

We don’t play that game, because we care more about helping you develop effective strategies that grow your business than we care about landing a new account.

This time of year, just about everyone is looking for a deal.

Right after we finish cramming as much turkey, stuffing and cranberry sauce down our throats as we possibly can, many of us head to the stores in a pumpkin pie-induced frenzy to snatch up those Black Friday deals and steals. After all, we’d be CRAZY to pass them up!

Honestly, it’s a genius marketing move, and we tip our hats to whoever came up with the ideas for Black Friday and Cyber Monday.

What This Has to Do with Us

The idea that an advertising agency would actually offer unbelievable holiday deals is just plain ridiculous. (Although we wouldn’t put it past some places)

Cheaper isn’t always better. In fact, it rarely is. And that’s certainly true when it comes to choosing the right agency.

Because let’s face it…

Maybe your 17 year-old nephew knows a little about building websites and can give you a deal. But unless he’s the next Mark Zuckerberg, you probably shouldn’t put your business in his hands.

Anyone can shoot and edit video with their smartphone for free. But are those the results you want the world to see?

You could hire your teenage babysitter to run your social media campaigns. I mean she’s tweeting all the damn time anyway. She must be an expert, right?

No – you wouldn’t do anything of the sort. You’re smarter than that.

So why would you hire someone online who you’ve never met, who knows next to nothing about your business, and then pay them five bucks to design your logo?

Even if that stranger happens to be talented, do you really think they’re going to put in the effort required for quality results at such a minimal fee?

cheap tattoo design
The pitfalls of cheap design

Here’s the Real Deal

Thankfully, we don’t need to lure anyone in with outlandish promotions and deceptive deals.

We let our work and experience speak for itself.

We believe the things we design for our clients are a worthwhile investment.

When we show off a finished product to you, we want you to feel like a kid at Christmas. You’re opening up a package to find something even better than what you wrote about in your letter to Santa Claus.

We don’t want to be the gift that breaks two days later, the dorky sweater from your lame aunt, or the toy that gets forgotten about after five minutes.

Here in this workshop, we’re turning dreams into reality and helping businesses like yours show the world what it has to offer.

You definitely do have a choice when it comes to choosing who leads your advertising and marketing efforts. At Element, we don’t want to be like a shady retailer handing out false hopes. We want to be a trustworthy partner with the creative chops and groundbreaking ideas that truly make a difference.

Want to get started? We’d love to hear what you’re thinking. Contact us today and let’s talk about what we can do for your advertising and marketing.

Finally, we leave you with a clip from one of the most-beloved holiday specials of all-time. If you think commercialization of Christmas is something new…think again.

Charlie Brown has been lamenting about it for 50 years! But we have to admit, Snoopy really knows how to put on a show.