
The Blog
Stay in the know with the latest integrated marketing news and advice. Our blog keeps things insightful and interesting. Read on to help your business grow.
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Explore insights from Midwest marketing leaders and Element experts on the priorities, challenges, technology, measurement, and alignment shaping mark...

Element uses a proven formula to align your brand, strategy, and insights. Find out how the formula (Total Brand Chemistry™) works here.

Element just promoted client champion Liv Upstone to Client Services Manager. Get to know her here in this fun Q&A.

Element just promoted strategy standout Katie Bramschreiber to Director of Integrated Strategy. Get to know her here.

Element announces two new leadership promotions focused on integrated strategy and client partnerships, supporting marketing and client experiences.

Considering hiring an agency vs. building your team? This blog compares what those two options mean when it comes to expertise, efficiency, cost, and ...

Read this to discover how to choose the right-sized marketing agency for your business. We’ll learn how small, mid-size, and large agencies differ, to...

Are you an advertising genius? A social media scholar? A mad scientist of marketing? Learn about our marketing quiz in this short post.

Need to create a website? Learn why you need an integrated agency-partner instead of a self-service builder and how to choose the right web developmen...

Do you have the right marketing agency on your side? How do you know? Tara offers good signs and bad when it comes to the finding the best agency part...

Recruiting employees has now become a function of marketing. Learn how marketing efforts can benefit your hiring efforts.

Although software is a valuable part of managing and tracking the results of content marketing efforts, it’s only one part of the process.