21 Books Every Creative Person Should Read

Nothing tells you more about a person than the book they’ve dog-eared the most. To celebrate National Book Lovers Day, we’re sharing the team’s MVBs—most-valuable books—to illustrate the connection between being well-read and being top-notch marketers, designers, and strategists.

Ready? Let’s open to chapter one.

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Social Media Specialist
When she's not whipping up clever copy and scroll-stopping images for our clients' social media accounts, Shelby divides her time between browsing hi-def photos of cheeseburgers, curating kitschy antiques, and stockpiling lipstick. She's been living the agency life since Kim and Kanye became Kimye, and wouldn't have it any other way.

Online Brand Reputation Management: The Good, The Bad, and the Trolls

Picture this: you live in a small town where everyone knows everyone and nothing’s a secret. One day, Nancy has a bad experience with a clerk at the grocery store. Tales of the rogue clerk spread through book club and golf league like wildfire, and the grocer soon sees his sales plummet.

In this digital age, the web is much like that small town. Rumors take root on sites like Google Places, Yelp, and Angie’s List, and, if left unmanaged, spread and endure, damaging sales like Negative Nancy’s comment did to our poor grocer.

What to do? Some may tell you to ignore the haters and focus on what you do well. We’ll argue the opposite. The first step to effective online reputation management is embracing the negativity that comes with a digital presence.

Continue reading Online Brand Reputation Management: The Good, The Bad, and the Trolls

Social Media Specialist
When she's not whipping up clever copy and scroll-stopping images for our clients' social media accounts, Shelby divides her time between browsing hi-def photos of cheeseburgers, curating kitschy antiques, and stockpiling lipstick. She's been living the agency life since Kim and Kanye became Kimye, and wouldn't have it any other way.

7 Steps to Becoming the Chewbacca Mom of Social Media Live Video

Did we hook you with that title? If so, we’re using the famous post-viral video Chewbacca Mom (also known as Candace Payne) as an expression of everything that works for live video, even for businesses. In her now famous four minutes of giggling, Candace accomplishes four essential things that can translate directly from consumer video to branded marketing message.


Candace Payne in all her Wookiee-clad glory (via Jon Deak)

Continue reading 7 Steps to Becoming the Chewbacca Mom of Social Media Live Video

Social Media Specialist
When she's not whipping up clever copy and scroll-stopping images for our clients' social media accounts, Shelby divides her time between browsing hi-def photos of cheeseburgers, curating kitschy antiques, and stockpiling lipstick. She's been living the agency life since Kim and Kanye became Kimye, and wouldn't have it any other way.