“Too good to be true.” A cliché that has stood the test of time, whether you’re talking about a Hinge date with no red flags or a cheap, reliable car with minimal miles.
Another thing that’s just too good to be true is a user-friendly, strategy-grounded, fully customized website created in a self-service builder. We’d argue that agencies focused only on web design can’t deliver what you need, either, but more on that in a second.
If you want a website made to attract customers and encourage activation that is consistent with your integrated marketing efforts, provides a positive user experience, and grows your business and digital footprint, you need to partner with an integrated agency.
5 Reasons Why You Need an Integrated Digital Partner
1. Integrated partners deliver full-service solutions
The power of working with an integrated, holistic marketing agency can’t be overstated. While some firms (or builders, like Wix or Squarespace) may purport themselves as being “specialized” for website development, agency partners can do one better. These integrated agencies employ a dedicated team of skilled web developers who can collaborate directly with in-house folks like graphic designers, SEO strategists, and copywriters. 50 professionals are always better than one … or none.
2. Your developers will be real people
Don’t get us wrong. We love technology and automation, but there are some things that require a living, breathing expert. Experienced programmers think critically and operate independently. They spot inconsistencies and bring potential innovations to light while drawing on their expansive knowledge of code, trends, user experience, and more. And, when you have questions, you can talk to a legit human being who is dedicated to your success.
3. Your website will truly be custom
Ever walk into a bank and think, “this looks weirdly like an old Taco Bell building.” That poorly remodeled building vibe is often the feeling you get with websites cobbled together without custom programming or strategy. Connected web experience partners incorporate knowledge of capabilities and limitations within content management systems, SEO and ADA techniques, load times, responsive design, and a whole lot more to craft a no-cap custom website that’s yours from the ground up.
4. Future marketing possibilities are endless
Once your website is launched by an integrated marketing partner, you can work with the same awesome people on every other part of your marketing efforts. Your fave agency’s writers can whip up copy that attracts eyeballs and converts leads into customers. Their graphic designers can build a tradeshow booth that is a perfect representation of your brand and brings your goals to life … in 3D!
5. You’ll always be supported
You know how we mentioned that with a holistic, integrated agency you’ll be able to talk to a real person when you have questions? With that perfect-fit agency partner, you’ll also get other aspects like hands-on training, ongoing functionality and security monitoring, and more.
Meet Your New Integrated Marketing Partner
Y’know that great, hypothetical agency-partner we’ve been alluding to in this blog post? That’s us! Our development team has over 60 years of combined experience, and they are integrated into the strategy process from day one. They will ensure that your finished website is a fine-tuned, user-friendly, easy-on-the-eyes marketing machine. And, when you’re ready to activate your website with supporting marketing efforts, we have 40 in-house experts to make it happen.
Explore Element’s services and get connected today!
- Website development
- Search engine optimization (SEO)
- UX and UI design services
- Copywriting and content creation
- Paid digital media
- Visual and graphic design
- Video and photography