The word “content marketing” is everywhere. In business development books, social media posts, and it’s even being taught to college students at universities. The concept is multi-faceted and requires a well thought out approach.
Chances are, your business may even be investing time and resources to develop aspects of content marketing such as blog posts, whitepapers, and videos. But here’s the question of the hour: are your efforts reaching the right people and producing results?
Continue reading Food for Thought: Why Content Marketing Strategy is Like a Loaded Baked Potato
2018 started off pretty rough on social media, to be honest. In less than two months, people started eating Tide Pods (#SMH) and Facebook announced its algorithm update.
While the prior will hopefully fade as soon as humanly possible, the latter is only going to get worse. Brands’ organic reach on Facebook is slowly on the decline, and according to an AdAge article in 2014, Facebook representatives were quoted as saying that organic reach will eventually reach zero.
Continue reading There’s No Such Thing As Free Social Media
To tag or not to tag? Element’s social media experts debate it out.
[2017 Hashtag Debate, Annotated] Greetings from the Element offices at 2081 Profit Place in De Pere. I’m Canuck J. Moose of noted mascot fame, and I welcome you to the inaugural hashtag debate. We came up with a debate-specific hashtag, but couldn’t decide if we should use it or not.
Our team has designed the format: unlimited heated answers to the big question …
Hashtags: Yea or nay?
Both campaigns have agreed to these rules. The audience has pinkie-promised to remain silent. No cheers, boos, expletives, or other interruptions will be permitted, particularly from former offenders named Mike.
Continue reading Hashtag Throwdown
Within the walls of Element, 2017 proved to be one heck of a great year! Not only did we celebrate our 14th year in business, welcome ten new team members, and promote three rock star employees … three of our teammates also welcomed new babies into their families and one got engaged!
And, while all that went down, we were here SLEIGHING AWAY at lead-generating social snippets, all-encompassing content marketing strategies, website overhauls, jaw-dropping design pieces, and astonishing public relations wins.
Continue reading 12 Marketing Projects that are Awesome AF
Element believes in supporting the local business community and developing actionable strategies that impact companies’ bottom lines. That’s why we were thrilled when asked to share ways Wisconsin manufacturers can strategize for success at the Manufacturing First Expo & Conference. The two-day event provided local companies with insights and trends on how to grow their businesses.
Continue reading Boost Your Business with Smarter B2B Social Media Marketing
That Your Customers Find Valuable
Infographics are great tools for top- or middle-of-the-funnel content. In other words, information that helps to compel or educate decision makers. They are an efficient way of sharing a mix of content, design, and data in an easily consumable piece. They are simple to scan, and with the brain processing images 60,000 times faster than it does text, it makes sense why they can be wildly effective.
We like to think of them as “tools to help buyers buy” (not sellers sell). Your infographics could be shared throughout the internet, posted to social channels, and exist as evergreen content on your company’s website. With 57 percent of purchase decisions occurring before a customer even contacts your company, it’s the perfect piece for your customers to discover.
Continue reading 9 Tips to Create Brilliant Infographics for Content Marketing
We’ve all received them: a stiff, impersonal invitation in black serif type on white letterhead. It’s the dreaded corporate event invite, an event you need to attend … but don’t necessarily want to attend.
If you’re planning to host a corporate event for your business, whether that be a ribbon cutting, product launch, or networking event, there are ways to flip that reaction on its head. Here are 11 tips for planning and hosting a seamless, successful, and measurable corporate event—one that guests will be clamoring to attend.
Continue reading 11 Tips for Hosting a Corporate Event People Want to Attend
I know it’s been done, and probably pretty cliché, but I originally wanted to call this blog post Fear and Loathing in Cleveland. I was so in love with the idea that I started writing the lede while standing in line to board my plane in Green Bay.
“I was somewhere in the air over Chicago when the antihistamine finally kicked in … “
My trip did start in a Hunter S. Thompson-esque fashion. Nursing a mild hangover from Labor Day weekend, running late after oversleeping, un-showered with bloodshot eyeballs thanks to the ragweed in the late summer air, I was leaving Wisconsin in a fog.
That wouldn’t last long.
Continue reading 7 Moments of Clarity from Content Marketing World 2017
It’s laughable to imagine a company verbalizing a message like the one pictured above. Yet hundreds of businesses are making that very statement right this moment, without a single word. The source of the slander? Their working environments.
Continue reading Your walls are talking. What do they say about you?
If the internet is that crowded downtown bar, the chatter that fills it is often about marketing best practices. Frequently, it’s dedicated to defining the difference between inbound and outbound efforts. This hubbub applies opposing descriptors to inbound and outbound: old vs. new, imminent vs. fading. Unlike other sources, we believe that both inbound and outbound marketing have a rightful place in effective strategy, with two caveats: they must be well-balanced, and work together toward your brand’s objectives.
In other words, inbound is gin and outbound is dry vermouth. Apart they’re fine, but when they’re shaken or stirred? You craft the perfect mix.
Continue reading The Master Mixologist’s Guide to Inbound and Outbound Marketing