Chloe is Out of This World

Element’s public relations (PR) department is always buzzing. From trade show preparations to press releases and pitches, every day in PR is exciting. Our PR specialist, Chloe, is a contributed article master, an out-of-this-world interviewer, and an expert release writer, so we did the only natural thing: promote her.

To inaugurate her into her new role, we thought we’d ask our freshly made PR manager to create an event plan and run of show for an intergalactic grand opening. That’s right … on Mars.

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The Unofficial Element Spokes-Moose
Canuck is a surprisingly intelligent and humorous character that could talk your ear off. He loves life, learning new things and, most of all, sharing new insight with people. He’s adjusted well since emigrating to the U.S. from Canada and settling down at Element. In fact, he’s taken strongly to blogging about marketing, branding, social media, and the Element office happenings. He’s still very loyal to his homeland, insisting that hockey is the only real-man’s sport, pancakes are acceptable at any meal, and Canadian beer is superior to the swill made everywhere else.

11 Tips for Hosting a Corporate Event People Want to Attend

We’ve all received them: a stiff, impersonal invitation in black serif type on white letterhead. It’s the dreaded corporate event invite, an event you need to attend … but don’t necessarily want to attend.

If you’re planning to host a corporate event for your business, whether that be a ribbon cutting, product launch, or networking event, there are ways to flip that reaction on its head. Here are 11 tips for planning and hosting a seamless, successful, and measurable corporate event—one that guests will be clamoring to attend.

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Director of Public Relations
A self-described chatterbox, it’s rumored that Tara was born with a phone in her hand. It was only natural that she ended up in the marketing communications industry. With more than 12 years of industry experience, Tara specializes in campaign strategy, planning, publicity, and content marketing. In addition to socializing with just about anyone, Tara enjoys running, yoga, and watching her beloved Wisconsin Badgers. She also appreciates the occasional quiet weekend at home cooking and relaxing with her husband Ryan and kids, Julia and Colin.

The Four Fundamentals of Media Relations

As the “middle man/woman” between clients and the media, the role of a PR team is to launch campaigns that help clients gain exposure and maintain a positive image with the public. But this can’t be done without solid media connections and impactful coverage. Here are the four fundamentals of media relations that help Element launch successful campaigns and elevate our clients.

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Director of Public Relations
A self-described chatterbox, it’s rumored that Tara was born with a phone in her hand. It was only natural that she ended up in the marketing communications industry. With more than 12 years of industry experience, Tara specializes in campaign strategy, planning, publicity, and content marketing. In addition to socializing with just about anyone, Tara enjoys running, yoga, and watching her beloved Wisconsin Badgers. She also appreciates the occasional quiet weekend at home cooking and relaxing with her husband Ryan and kids, Julia and Colin.

We Put New PR Specialist, Chloe De Young, to the Test – Here’s What Happened

Public relations can be a tough gig. Your client’s image and reputation are put into your hands, and they expect you to deliver results when it comes to media coverage, public awareness, event planning, and crisis management.
chloe-marshmallowThat’s why it’s important to have people like Chloe De Young on your side.

Chloe is Element’s new public relations specialist, joining PR Director Tara Brzozowski in serving our clients’ needs on everything from press releases and media plans to featured articles and influencer outreach.

Previously, Chloe’s worked for a Fox Valley ad agency and as in-house marketing specialist for HJ Martin & Son. She also volunteers for House of Hope in Green Bay through Touchdowns for Hope.

Since starting at our agency this summer, she supported her team in the Element Games by stuffing marshmallows in her mouth at an incredible rate.

But beyond her résumé, how are we so sure Chloe is good at what she does?

We decided to put her to the test.

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Maximizing Media Relations: A Pitching Primer

If you’re a marketing or communications professional, you might be wondering how to improve your business’ media relations.

What does it take to get an internal idea into the hands of a journalist? Are you using outreach plans that hit on what a journalist wants or needs?

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Content Marketing & Public Relations Specialist
Bill is a recovering television journalist where he allegedly used the word 'allegedly' on an alleged daily basis. He loves brunching, bloody mary's and nachos. He forces himself to like running to enjoy more brunching, bloody's and nachos. He doesn't like the oxford comma (but is learning to love it) loves water skiing(,) and puppies.