We’ve all received them: a stiff, impersonal invitation in black serif type on white letterhead. It’s the dreaded corporate event invite, an event you need to attend … but don’t necessarily want to attend.
If you’re planning to host a corporate event for your business, whether that be a ribbon cutting, product launch, or networking event, there are ways to flip that reaction on its head. Here are 11 tips for planning and hosting a seamless, successful, and measurable corporate event—one that guests will be clamoring to attend.
Continue reading 11 Tips for Hosting a Corporate Event People Want to Attend
As the “middle man/woman” between clients and the media, the role of a PR team is to launch campaigns that help clients gain exposure and maintain a positive image with the public. But this can’t be done without solid media connections and impactful coverage. Here are the four fundamentals of media relations that help Element launch successful campaigns and elevate our clients.
Continue reading The Four Fundamentals of Media Relations
Element is excited to welcome Account Strategist Mike Dockum to the team. From a marketing firm to a video production company,
Mike has held a variety of positions in an array of industries. Now, as Element’s own marketing “medicine man”, Mike demonstrates his skills to quickly identify the root cause of acute and chronic maladies experienced by the brands our company serves, and proposes appropriate remedies based on his diagnosis.
We sat down with Mike to learn more about his unique skill set, sense of humor, and just what makes a magnificent IPA.
Continue reading Mike Dockum, Element’s New Marketing Medicine Man
Public relations can be a tough gig. Your client’s image and reputation are put into your hands, and they expect you to deliver results when it comes to media coverage, public awareness, event planning, and crisis management.
That’s why it’s important to have people like Chloe De Young on your side.
Chloe is Element’s new public relations specialist, joining PR Director Tara Brzozowski in serving our clients’ needs on everything from press releases and media plans to featured articles and influencer outreach.
Previously, Chloe’s worked for a Fox Valley ad agency and as in-house marketing specialist for HJ Martin & Son. She also volunteers for House of Hope in Green Bay through Touchdowns for Hope.
Since starting at our agency this summer, she supported her team in the Element Games by stuffing marshmallows in her mouth at an incredible rate.
But beyond her résumé, how are we so sure Chloe is good at what she does?
We decided to put her to the test.
Continue reading We Put New PR Specialist, Chloe De Young, to the Test – Here’s What Happened
If you’re a marketing or communications professional, you might be wondering how to improve your business’ media relations.
What does it take to get an internal idea into the hands of a journalist? Are you using outreach plans that hit on what a journalist wants or needs?
Continue reading Maximizing Media Relations: A Pitching Primer