kasey element promotion announcement

What’s Inside Kasey’s Head?

Our content marketing strategist, Kasey, has quite the way with words … that’s why we recently promoted him to director of content marketing! That’s a pretty big deal if you ask us.

A director of content marketing’s brain can sometimes be an … interesting place. To find out what type of language bounces around inside Kasey’s brain, we had him play a little game we like to call “What’s Inside Kasey’s Head?” (better known as word association).

We gave Kasey 10 words and had him reply with the first thing that came to mind. Here’s how it turned out…

Our word: Jerky

Kasey’s response: Breath

“The other night I ate half a package of beef jerky before bed. When I woke up, my wife told me I had “‘jerky breath.’”

Our word: Listicle

Kasey’s response: Delicious

“I love listicles and the word. It’s consumable content, and it sounds like a popsicle!”

Our word: Subject Matter Expert

Kasey’s response: Captain Hook

“At Element, we’ve started phonetically pronouncing the acronym SME as “smee,” which makes me think of Mr. Smee, Captain Hook’s first mate and main henchman.”

Our word: Fire Hydrant

Kasey’s response: Classic

“That’s what I yell out whenever I’m walking my dog, and he stops to lift his leg on a hydrant.”

Our word: Logo

Kasey’s response: Metal

“Because this.”

Our word: Pitch

Kasey’s response: Frozen Shoulder

“I had to get physical therapy this summer because I had a frozen shoulder. It was affecting the accuracy of the baseballs I was pitching to my kids. I kept beaning them, so I decided to get some help. Dry needling works! But, I still make them wear batting helmets.”

Our word: Brief

Kasey’s response: Too tight

“I’m a boxers guy.”

Our word: Squid

Kasey’s response: Seth Godin

“Years ago, Seth launched an article-writing social network of sorts called Squidoo. I’m ashamed to say I used it in a spammy way during my early days as an online marketer. For that, I am truly sorry to Seth Godin, because he’s my marketing hero.”

Our word: Podcast

Kasey’s response: Gimlet

“Gimlet Media is a podcast network that makes my favorite shows. I highly recommend Reply All, Crimetown, The Pitch, and Startup.”

Our word: Influencer

Kasey’s response: Retweet

“FACT: I’ve never had an influencer retweet me. Put it on my bucket list, I guess.”

Well, Kasey, we’re glad to know you’re a boxers guy. We couldn’t ask for a better – or more creative – director of content marketing. Congratulations on your promotion!

The Unofficial Element Spokes-Moose
Canuck is a surprisingly intelligent and humorous character that could talk your ear off. He loves life, learning new things and, most of all, sharing new insight with people. He’s adjusted well since emigrating to the U.S. from Canada and settling down at Element. In fact, he’s taken strongly to blogging about marketing, branding, social media, and the Element office happenings. He’s still very loyal to his homeland, insisting that hockey is the only real-man’s sport, pancakes are acceptable at any meal, and Canadian beer is superior to the swill made everywhere else.