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Why Schema Markup Should Be Part of Your 2019 SEO Strategy

Kate Shropshire

Digital Marketing Specialist

If I were to ask you a question you didn’t know the answer to, how would you figure it out? Would you phone a friend, ask the audience, or Google it? Turning to search engines is the easiest way of getting answers. Sources estimate that in 2018, there were about 63,000 search queries done per second or around 5.5 billion Google searches per day.

That’s a lot of eyes looking for information your website might have. And endless results waiting to be clicked on by these searchers.

So how does your website stand out in search? A great start would be search engine optimization tactics. This can vary from keyword-optimized meta content to backlink strategies. But one very underutilized tool for advanced optimization is schema markup.

What is Schema Markup?

Schema is the markup of information like images, hours, data, and more in the backend of a site to help search engines, specifically Google, understand and index the information for users. By helping Google “understand” the website content through added tags, it ranks and displays information at a glance. The more attractive search results appear, the easier it is for users to find an answer for their search.

Google’s algorithm is designed to provide users with the most beneficial information in an easy-to-understand format. Because of this, Google presents different types of content beyond the basic title tag and page description using the rich data markup. For example, event website pages can be displayed with a date and location within the search summary or recipes can be shown with ingredients and cooking time in line with other recipes.

recipe schema markup example

The markup doesn’t end with cookie recipes, it can include open job positions, blog posts, news articles, product availability, and more.

Why Should You Apply Schema Markup on Your Website?

The easier information is to understand, the more likely a user is to click. This tactic helps a website appear more attractive in search engine results, which drives more clicks, and builds website authority through quality engagement. Studies have shown that sites using Schema receive 30% more click-throughs from Google than those without it.

If you’re still asking, should I try this markup on my website? Studies show only 17-31% of websites leverage schema markup, providing an even bigger opportunity to outperform the competition. Typically, the biggest challenge is the actual implementation. That’s where we’ve got you covered.

With a team of in-house digital marketers and programmers, Element has the tools and expertise to not only strategically decide what to mark up on a site, but the developer skills to implement it. You have the answers to your customer’s questions, so let’s make sure they find your website when they visit Google today. Start generating more clicks with our help.