Integrated B2B Marketing & Brand Strategy

Charter Steel, a family-owned steelmaking company, relied on Element to help elevate their brand and bolster their reputation as an ally for customers in industries like automaking, construction, and manufacturing. Integrated marketing was the anchor of our efforts, but a powerful feature of the work is the Art of Steel brand video. It’s an epic production that commands your attention and forges an unshakable appreciation of Charter’s commitment to quality and collaboration. It’s also a solid brand messaging platform that brings their positioning as an industry ally to life.

Note: we directed this, not Michael Bay. 💥