As a member of the media team, the Paid Media Strategist plays a critical role in driving measurable business outcomes through strategic, data-informed campaign execution. This role is responsible for collaborating on strategy, executing paid digital advertising campaigns across digital platforms and display networks, and optimizing and analyzing multi-channel paid media campaigns that align with client and organizational goals. Working closely with the Media Director and cross-functional partners, the Paid Media Strategist ensures all efforts are strategically sound, creatively aligned, and performance-optimized—leveraging insights, testing, and emerging tools to continuously improve results.
Reports to Media Director.
Position is in-office a minimum of 3 days/week, based on the business needs.
Key Responsibilities:
- Collaborates with the Media Director to develop paid media strategies that define goals, target audiences, budgets, and KPIs.
- Develops media measurement strategies tied to business goals and marketing objectives.
- Ensures cross-platform strategy alignment to maximize campaign impact.
- Conducts keyword and audience behavior research to refine targeting strategies.
- Builds audience segments and targeting plans for higher engagement and precision.
- Launches and manages campaigns across platforms like Meta, LinkedIn, Google Ads, and others.
- Assists in creative kick-off meetings with the Accounts Team to ensure creative assets align with campaign objectives.
- Assists with media asset deadline management and delivery.
- Recommends and conducts A/B testing on creative, targeting, and tactics to boost ROI when applicable.
- Continuously monitors, analyzes, and optimizes campaign performance to improve targeting, placement, and ROI.
- Manages and optimizes campaign budgets by utilizing appropriate bidding strategies to meet performance goals.
- Configures and maintains reporting tools for efficient data analysis for media reporting/clients.
- Creates custom segments and advanced tracking in Google Analytics (GA4) for media reporting/clients.
- Analyzes website user behavior to generate revenue-driving insights for media reporting/clients.
- Formulates and presents strategic data and actionable insights from paid initiatives with internal teams and clients via progress updates and reports.
- Assists with media credit card reconciliation promptly every month.
- Assists in managing media software and schedules.
- Tests new technologies and approaches to improve campaign effectiveness.
- Performs miscellaneous media administration tasks as needed, including supporting new business efforts (research, proposals, pitches).
About Element:
Element is a fully integrated marketing agency located in De Pere, Wisconsin. Our strength is aligning strategy and execution to ensure marketing moves the needle for our clients. For 20 years, we've been obsessed with finding better ways to deliver high-performing marketing solutions which serve as the foundation for longlasting client partnerships and solid reputation in the industry. Our 45-person team is relentless about results and passionate about continuous improvement. See our work at goelement.com.
Element is an equal opportunity employer.
