Case Study

Challenge

Although a leader in providing efficient and innovative transportation and supply chain strategies for the world's leading shippers, Breakthrough needed to generate awareness of its product offerings, improve how it communicated its solutions and services, and create a full-funnel nurture track to convert leads.

Our Integrated Approach

Element positioned Breakthrough as a disruptive innovator in an industry desperate for change. We created an eye-grabbing video and powerful infographics explaining Breakthrough's superior solutions and the steps viewers can take to realize savings. Then, we identified website leads using reverse IP monitoring and generated relevant content to improve organic search rankings.

Results

220% increase in organic search traffic growth

32 non-branded keyword rankings on first page of Google

317% increase in page views

36,000+ new website visitors

100+ content downloads/month