A shipyard full of shipping containers, the front shipping container and forklift are in color, the rest in black and white
Case Study

Breakthrough's Integrated Marketing Challenge

Although a leader in providing efficient and innovative transportation and supply chain strategies for the world's leading shippers, Breakthrough needed to generate awareness of its product offerings, improve how it communicated its solutions and services, and create a full-funnel nurture track to convert leads.

Testimonial Quote - Element analyzed our competition, developed personas, helped clarify our brand positioning, and ensured our marketing efforts were on the road to long-term success. - Breakthrough

Our Integrated Approach

Element positioned Breakthrough as a disruptive innovator in an industry desperate for change. We created an eye-grabbing video and powerful infographics explaining Breakthrough's superior solutions and the steps viewers can take to realize savings. Then, we identified website leads using reverse IP monitoring and generated relevant content to improve organic search rankings.
Large shipping boat on the open ocean, the boat and shipping containers are in color and the rest in black and white
Element example of a website - Breakthrough


220% increase in organic search traffic growth

32 non-branded keyword rankings on first page of Google

317% increase in page views

36,000+ new website visitors

100+ content downloads/month


Be the most enlightened person around the water cooler.