Case Study
Fresh-Lock's Tradeshow Marketing Challenge
The Fresh-Lock® team wanted a holistic event experience that focused on industry trends for PACK EXPO International, the biggest packaging tradeshow in the world. The Fresh-Lock team needed a way to connect with industry influencers, sales prospects, and valued partners. And, because of how many brands and prospects attend PACK EXPO International, it was critical that the Fresh-Lock team be armed with a strategy to drive floor traffic to their booth.
Our Integrated Approach
Element used a comprehensive approach to boost Fresh-Lock's presence at PACK EXPO. We aligned all of the elements of successful event execution, including digital promotion using blogs, e-blasts, and a landing page, as well as public relations efforts and unique design. Using the theme "Freshville", Element completely transformed Fresh-Lock's tradeshow booth, including compelling persona banner stands and other collateral to create an unparalleled experience for PACK EXPO attendees.
Results
120 people attended the presentation
162 leads were generated in the booth
101,000 impressions on social media
1,100 engagements on social media
7 feature stories
10 media interviews with top industry editors