The Fresh-Lock® team wanted a holistic event experience that focused on industry trends for PACK EXPO International, the biggest packaging tradeshow in the world. The Fresh-Lock team needed a way to connect with industry influencers, sales prospects, and valued partners. And, because of how many brands and prospects attend PACK EXPO International, it was critical that the Fresh-Lock team be armed with a strategy to drive floor traffic to their booth.
120 people attended the presentation
162 leads were generated in the booth
101,000 impressions on social media
1,100 engagements on social media
7 feature stories
10 media interviews with top industry editors