Welcome to Freshville, Fresh-Lock's PACK EXPO 2018 Tradeshow Booth
Case Study

Fresh-Lock's Tradeshow Marketing Challenge

The Fresh-Lock® team wanted a holistic event experience that focused on industry trends for PACK EXPO International, the biggest packaging tradeshow in the world. The Fresh-Lock team needed a way to connect with industry influencers, sales prospects, and valued partners. And, because of how many brands and prospects attend PACK EXPO International, it was critical that the Fresh-Lock team be armed with a strategy to drive floor traffic to their booth.

Testimonial Quote - Our results exceeded our goals thanks to the Element team. From booth buzz to industry publication engagements, the show was huge for us. - Fresh-Lock
PACK EXPO 2018 Fresh-Lock's Tradeshow Booth Welcome to Freshville

Our Integrated Approach

Element used a comprehensive approach to boost Fresh-Lock's presence at PACK EXPO. We aligned all of the elements of successful event execution, including digital promotion using blogs, e-blasts, and a landing page, as well as public relations efforts and unique design. Using the theme "Freshville", Element completely transformed Fresh-Lock's tradeshow booth, including compelling persona banner stands and other collateral to create an unparalleled experience for PACK EXPO attendees.
PACK EXPO 2018 Fresh-Lock's Tradeshow Booth Persona Millennials Michael and Jessica
PACK EXPO 2018 Fresh-Lock's Tradeshow Booth Persona Fitness Fred
PACK EXPO 2018 Fresh-Lock's Tradeshow Booth Persona Sustainable Stacy
Element example of website for Fresh-Lock, PACK EXPO 2018 landing page


120 people attended the presentation

162 leads were generated in the booth

101,000 impressions on social media

1,100 engagements on social media

7 feature stories

10 media interviews with top industry editors


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